A marketing associate is a part-data, part-marketing professional responsible for ensuring that the marketing department functions smoothly by completing a number of tasks. The associate's duties include conducting market research in order to identify trends and forecast developments, gathering and analyzing user data to better advertise to potential and existing customers, and assisting with the organization of promotional programs and events. Furthermore, they create and submit reports, work closely with the marketing and creative teams to create promotional material, and prepare regular sales forecast reports. They also assist with the actual design and implementation of active marketing strategies and advertising projects.

To become a marketing associate, you usually need a bachelor's degree and 2-4 years of experience. The most common jobs before becoming a marketing associate are marketing internship, internship, and sales associate. It takes an average of 3-6 months of job training to become a marketing associate.

The national average salary for marketing associates is $53,158, but with the right certifications and experience, they can make up to $78,000. Getting a certification as a Professional Certified Marketer (PCM) will help you to earn more as a marketing associate.

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

How to become a Marketing Associate in 5 steps:

  • Step 1: Explore marketing associate education
  • Step 2: Develop marketing associate skills
  • Step 3: Complete relevent training/internship
  • Step 4: Research marketing associate duties
  • Step 5: Prepare your resume

Key Steps To Become a Marketing Associate

  1. Explore Marketing Associate Education

    If you're interested in becoming a marketing associate, one of the first things to consider is how much education you need. We've determined that 76.8% of marketing associates have a bachelor's degree. In terms of higher education levels, we found that 7.9% of marketing associates have master's degrees. Even though most marketing associates have a college degree, it's possible to become one with only a high school degree or GED.

    Choosing the right major is always an important step when researching how to become a marketing associate. When we researched the most common majors for a marketing associate, we found that they most commonly have business, marketing and communication.

    Marketing Associate Degrees


    76.8 %


    9.2 %


    7.9 %

    Marketing Associate MajorPercentages
    Other Degrees40.90%

  2. Develop Marketing Associate Skills

    It'll be a good idea to develop marketing associate skills before applying for a job. Here are some skills commonly requested in marketing associate job descriptions:

  3. Complete Relevent Training/Internship

    Marketing associates spend an average of 3-6 months on post-employment, on-the-job training. During this time, new marketing associates learn the skills and techniques required for their specific job and employer. The chart below shows how much time it takes to gain competency as a marketing associate based on U.S. Bureau of Labor Statistics data and data from real marketing associate resumes.

    Average Amount Of Time At Training


    Less than 1 month

    1-3 months

    3-6 months

    6-12 months

    1-2 years

    2-4 years

    4-10 years

  4. Research Marketing Associate Duties

    When you decide to become a marketing associate, It's important to know what duties and responsibilities are required for this position. Some common responsibilities are a part of most marketing associate jobs. Here is a list of the main duties that define the role:

    • Manage LinkedIn marketing campaign (develop lists, contact potential sellers, developed/edite message, etc . )
    • Conduct and manage different telesales campaigns and document all activity in SalesForce.com.
    • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
    • Create Instagram account that is steadily gaining followers on a daily basis.
    • Establish a blog and an Instagram page to increase sales and enhance customer experience.
    • Implement new social media strategy and voice on twitter, increasing twitter following and engagement.

  5. Prepare Your Resume

    Finally, when you already have checked the skills and responsibilities for this role, you can start creating your resume. Everything that goes into creating a perfect resume can take hours, days, or even weeks. No worries, we created a resume builder to make this process as easy as possible with tips and examples of skills, responsibilities, and a summary.

    Choose From 10+ Customizable Marketing Associate Resume templates

    Build a professional Marketing Associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Marketing Associate resume.

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  6. Apply For a Marketing Associate Job

    With your ready resume, it's time to start searching for a new job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

    Marketing Associate Jobs

  7. How To Become a Marketing Associate
    How To Become a Marketing Associate Career Overview

Average Salary for a Marketing Associate

Marketing Associates in America make an average salary of $53,158 per year or $26 per hour. The top 10 percent makes over $78,000 per year, while the bottom 10 percent under $35,000 per year.
Average Marketing Associate Salary
$53,158 Yearly
$25.56 hourly

What Am I Worth?