Nasdaq Private Market (NPM) is a mission-driven company that supports the entire secondary ecosystem of private companies in their journey to the public markets. Founded in 2013, NPM is a premier provider of liquidity solutions and secondary markets for private company securities. It is a standalone, independent company, founded with strategic investments from SVB Financial Group, Citi, Goldman Sachs, and Morgan Stanley. NPM is dedicated to serving a large and growing market for private company secondary liquidity that is built from Nasdaq’s franchise of technology and operating marketplaces.
NPM provides an innovative end-to-end technology platform to enable seamless transactions for private companies and their stakeholders. NPM is both a financial technology provider and operator of its own private marketplace. This enables NPM to offer an institutional-grade, centralized secondary trading venue for issuers, brokers, shareholders and prospective investors of private company stock. This provides clients one platform to transact with confidence, through an experienced, regulated, operator.
NPM operates in a fast-paced FinTech environment that is constantly evolving. NPM has worked on over 600 private company programs and has over 100,000 users, which includes some of the fastest growing venture-backed companies globally.
As a Content Marketing Associate, you will manage all marketing content to optimize for brand awareness, improve customer's digital experience, and increase lead conversion. Responsibilities include the following:
· Manage the content calendar to ensure there is a regular cadence of content being produced that educates and informs our audience
· Have a good sense of SEO around the content they are producing to ensure blogs/reports etc rank for keywords the business is targeting
· A persuasive and convincing writing style, and outstanding verbal communication skills for cross-functional collaboration
· Creative thinking and an open-minded approach
· Manage the day-to-day messaging, monitoring, and moderation of Nasdaq Private Market's social media channels.
· Track performance of social media campaigns, content, and overall health of the assigned social handles with regular collaboration with the marketing team
· Comfortable with using Social Media community management tools for scheduling, reporting and running listening reports etc.
· Experience with paid social media is a plus
· Attention to detail is key in this role.
You will need the following skills and experience
· Previous experience within Financial Services/FinTech or content marketing for B2B or consumer software solutions in a start-up environment
· Ability to multi-task and think out of the box creativity to help propel the business forward
· Proven to be a self-starter mentality and take ownership of your work product
· Working knowledge of Capital Markets/Finance, or a strong interest to learn
· Comfortable operating in a fast-paced, dynamic startup environment
· Exceptionally strong written and oral communication skills and ability to convey ideas
· Successfully working in a matrixed, team-based environment
· 5-10 years of experience
How To Hire A Marketing Associate
Research Summary. Here are some key points about hiring marketing associates in the United States:
- There are currently 405,109 marketing associates in the US, as well as 79,218 job openings.
- Marketing associates are in the highest demand in New York, NY, with 73 current job openings.
- The median cost to hire a marketing associate is $1,633.
- It takes between 36 and 42 days to fill the average role in the US.
- Human Resources use 15% of their expenses on recruitment on average.
- On average, it takes around 12 weeks for a new marketing associate to become settled and show total productivity levels at work.
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How Much Does it Cost to Hire a Marketing Associate
Recruiting marketing associates involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.
Marketing associates earn a median yearly salary is $53,158 a year in the US. However, if you're looking to find marketing associates for hire on a contract or per-project basis, hourly rates typically range between $16 and $37.
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How to hire a Marketing Associate, step by step
To hire a marketing associate, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a marketing associate:
- Step 1: Identify your needs
- Step 2: Create an ideal candidate profile
- Step 3: Make a budget
- Step 4: Writing a marketing associate job description
- Step 5: Post the job
- Step 6: Interview process
- Step 7: Send a job offer and onboard your new marketing associate
- Step 8: Go through the checklist for the hiring process
1 . Identify Your Needs
Before you post your marketing associate job, you should take the time to determine what type of worker your business need. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing associate for hire on a part-time basis or as a contractor.
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A marketing associate's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing associates from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.
This list provides information on the salaries of different marketing associate roles.
| Type Of Marketing Associate | Description | Hourly Rate |
|---|---|---|
| Marketing Associate | Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. | $16-37 |
| Graphic Designer, Marketing | A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations... Show More | $16-33 |
| Sales And Marketing Internship | In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show More | $13-30 |
2 . Create An Ideal Candidate Profile
Before creating a marketing associate job description, imagine the ideal employee for this position and begin creating a profile. What skills do they have and what responsibilities do they have to be proficient in?
Here are some of the most common marketing associate skills:
Common Skills:
- Customer Service
- PowerPoint
- Digital Marketing
- Marketing Campaigns
- Email Marketing
- CRM
- Project Management
- Email Campaigns
- Salesforce
- SEO
- Google Analytics
- Market Research
Here is a list of common responsibilities that marketing associates may be expected to fulfill:
Responsibilities:
- Manage LinkedIn marketing campaign (develop lists, contact potential sellers, developed/edite message, etc . )
- Conduct and manage different telesales campaigns and document all activity in SalesForce.com.
- Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
- Create Instagram account that is steadily gaining followers on a daily basis.
- Establish a blog and an Instagram page to increase sales and enhance customer experience.
- Implement new social media strategy and voice on twitter, increasing twitter following and engagement.
Beyond the basics, you should also consider how well a candidate fits into your company culture. In other words, you should think about how your ideal marketing associate will live by the company's mission statement and contribute to the team dynamic you already have in place.
Most Common States For Marketing Associates In The US
| Rank # | State | # Of Jobs | % of Population | Avg. Salary |
|---|---|---|---|---|
| 1 | North Carolina | 1,087 | 11% | $53,539 |
| 2 | Virginia | 1,001 | 12% | $53,071 |
| 3 | Massachusetts | 856 | 12% | $54,964 |
| 4 | Minnesota | 805 | 14% | $67,364 |
| 5 | Colorado | 688 | 12% | $53,891 |
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3 . Make A Budget
Including a salary range in the job description is a good way to get more applicants. A marketing associate salary can be affected by several factors, such as the location of the job, their level of experience, education and certifications, and the prestige of the employer. For example, the average salary for a marketing associate in Alabama may be lower than in Delaware, and an entry-level engineer typically earns less than a senior-level marketing associate. Additionally, a marketing associate with lots of experience in the field may command a higher salary as a result.
Updated March 16, 2023
Marketing Associate Salary Estimate
$53,158
$25.56 hourly
Entry level Salary
$35,000 yearlyMarketing Associate Average Salary By Location
| Rank | State | Avg. Salary | Hourly Rate | Job Count |
|---|---|---|---|---|
| 1 | Delaware | $87,252 | $42 | 1 |
| 2 | New Jersey | $70,469 | $34 | |
| 3 | Minnesota | $67,504 | $32 | |
| 4 | Washington | $66,651 | $32 | 2 |
| 5 | New York | $64,264 | $31 | 47 |
Marketing Associate Average Salary By Company
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | Credit Karma | $113,609 | $54.62 | |
| 2 | Meta | $101,972 | $49.02 | 55 |
| 3 | ORIX USA | $100,040 | $48.10 | |
| 4 | Pacific Investment Management Company LLC | $96,632 | $46.46 | 8 |
| 5 | Corsair | $96,373 | $46.33 | 5 |
| 6 | Pandora | $94,948 | $45.65 | 1 |
| 7 | eBay | $94,760 | $45.56 | 4 |
| 8 | $94,732 | $45.54 | 65 | |
| 9 | Invesco | $92,579 | $44.51 | 2 |
| 10 | Western Alliance Bank | $92,303 | $44.38 | 5 |
| 11 | Yahoo | $91,004 | $43.75 | |
| 12 | Arrowstreet Capital | $89,830 | $43.19 | |
| 13 | Novartis | $89,186 | $42.88 | 5 |
| 14 | Goldman Sachs | $88,454 | $42.53 | 10 |
| 15 | Santander Bank | $88,401 | $42.50 | 3 |
| 16 | JPMorgan Chase & Co. | $88,279 | $42.44 | 77 |
| 17 | Eli Lilly and Company | $87,909 | $42.26 | 2 |
| 18 | Constellation Energy Partners | $87,467 | $42.05 | |
| 19 | Moody's | $87,089 | $41.87 | |
| 20 | GMO | $86,806 | $41.73 |
4 . Writing a Marketing Associate Job Description
A job description for a marketing associate role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing associate job description:
Example of Full Job Description
5 . Post A Job
To find marketing associates for your business, try out a few different recruiting strategies:
- Consider internal talent. One of the most important talent pools for any company is its current employees.
- Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing associates they would recommend.
- Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing associates with the right educational background.
- Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
Post your job online:
- Post your marketing associate job on Zippia to find and attract quality marketing associate candidates.
- Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
- Post a job on free websites.
6 . Interview Process
To successfully recruit marketing associates, your first interview needs to be all about engaging with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.
It's also a good idea to ask about candidates' special skills and talents to see if they map with your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
7 . Send A Job Offer And Onboard Your New Marketing Associate
Once you have selected a candidate for the position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. It is important to make sure that your offer is competitive, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.
It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.
Once that's done, you can draft an onboarding schedule for the new marketing associate. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.
8 . Go Through The Checklist For The Hiring Process
- Determine employee type (full-time, part-time, contractor, etc.)
- Submit a job requisition form to the HR department
- Define job responsibilities and requirements
- Establish budget and timeline
- Determine hiring decision makers for the role
- Write job description
- Post job on job boards, company website, etc.
- Promote the job internally
- Process applications through applicant tracking system
- Review resumes and cover letters
- Shortlist candidates for screening
- Hold phone/virtual interview screening with first round of candidates
- Conduct in-person interviews with top candidates from first round
- Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
- Conduct background checks on top candidates
- Check references of top candidates
- Consult with HR and hiring decision makers on job offer specifics
- Extend offer to top candidate(s)
- Receive formal job offer acceptance and signed employment contract
- Inform other candidates that the position has been filled
- Set and communicate onboarding schedule to new hire(s)
- Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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Hiring Marketing Associates FAQs
How Much Does A Good Marketing Associate Cost?
A good marketing associate costs $25.56 an hour in the US. However, it can vary based on factors such as the marketing associate experience, abilities, industry, and the specific requirements of your business.
What Are The Duties Of A Marketing Associate?
The duties of a marketing associate are:
- Manage LinkedIn marketing campaign (develop lists, contact potential sellers, developed/edite message, etc . )
- Conduct and manage different telesales campaigns and document all activity in SalesForce.com.
- Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Should I Hire A Marketing Associate With No Experience?
Yes, you should hire a marketing associate with no experience. Hiring an entry-level marketing associate with no experience offers versatility for your team. They may lack some qualifications, but are adaptable and have not yet formed problematic habits. However, more training may be required compared to experienced.
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Updated March 16, 2023