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The differences between marketing associates and digital account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing associate, becoming a digital account executive takes usually requires 2-4 years. Additionally, a digital account executive has an average salary of $54,225, which is higher than the $53,158 average annual salary of a marketing associate.
The top three skills for a marketing associate include customer service, powerpoint and digital marketing. The most important skills for a digital account executive are digital marketing, digital account, and salesforce.
| Marketing Associate | Digital Account Executive | |
| Yearly salary | $53,158 | $54,225 |
| Hourly rate | $25.56 | $26.07 |
| Growth rate | 19% | -8% |
| Number of jobs | 79,218 | 115,671 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 86% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
Marketing associates and digital account executives have different pay scales, as shown below.
| Marketing Associate | Digital Account Executive | |
| Average salary | $53,158 | $54,225 |
| Salary range | Between $35,000 And $78,000 | Between $31,000 And $93,000 |
| Highest paying City | Wilmington, DE | New York, NY |
| Highest paying state | Delaware | New York |
| Best paying company | Credit Karma | Databricks |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing associate and a digital account executive in terms of educational background:
| Marketing Associate | Digital Account Executive | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 86% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing associates' and digital account executives' demographics:
| Marketing Associate | Digital Account Executive | |
| Average age | 37 | 44 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 50.0% Female, 50.0% |
| Race ratio | Black or African American, 5.0% Unknown, 4.9% Hispanic or Latino, 11.8% Asian, 12.3% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |