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The differences between marketing associates and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing associate and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $53,158 average annual salary of a marketing associate.
The top three skills for a marketing associate include customer service, powerpoint and digital marketing. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Marketing Associate | Digital Marketing Specialist | |
| Yearly salary | $53,158 | $60,359 |
| Hourly rate | $25.56 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,218 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Marketing associates and digital marketing specialists have different pay scales, as shown below.
| Marketing Associate | Digital Marketing Specialist | |
| Average salary | $53,158 | $60,359 |
| Salary range | Between $35,000 And $78,000 | Between $44,000 And $81,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing associate and a digital marketing specialist in terms of educational background:
| Marketing Associate | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing associates' and digital marketing specialists' demographics:
| Marketing Associate | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.0% Unknown, 4.9% Hispanic or Latino, 11.8% Asian, 12.3% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |