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The differences between marketing associates and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing associate and a marketing assistant. Additionally, a marketing associate has an average salary of $53,158, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a marketing associate include customer service, powerpoint and digital marketing. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Marketing Associate | Marketing Assistant | |
| Yearly salary | $53,158 | $39,442 |
| Hourly rate | $25.56 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,218 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Marketing associates and marketing assistants have different pay scales, as shown below.
| Marketing Associate | Marketing Assistant | |
| Average salary | $53,158 | $39,442 |
| Salary range | Between $35,000 And $78,000 | Between $28,000 And $55,000 |
| Highest paying City | Wilmington, DE | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Credit Karma | |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing associate and a marketing assistant in terms of educational background:
| Marketing Associate | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing associates' and marketing assistants' demographics:
| Marketing Associate | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.0% Unknown, 4.9% Hispanic or Latino, 11.8% Asian, 12.3% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |