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The differences between marketing associates and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing associate and a marketing coordinator. Additionally, a marketing associate has an average salary of $53,158, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing associate include customer service, powerpoint and digital marketing. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Marketing Associate | Marketing Coordinator | |
| Yearly salary | $53,158 | $48,326 |
| Hourly rate | $25.56 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,218 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing associates and marketing coordinators have different pay scales, as shown below.
| Marketing Associate | Marketing Coordinator | |
| Average salary | $53,158 | $48,326 |
| Salary range | Between $35,000 And $78,000 | Between $34,000 And $67,000 |
| Highest paying City | Wilmington, DE | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Credit Karma | Keller Williams Capital Properties |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing associate and a marketing coordinator in terms of educational background:
| Marketing Associate | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing associates' and marketing coordinators' demographics:
| Marketing Associate | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.0% Unknown, 4.9% Hispanic or Latino, 11.8% Asian, 12.3% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |