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The differences between marketing associates and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing associate and a marketing representative. Additionally, a marketing associate has an average salary of $53,158, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a marketing associate include customer service, powerpoint and digital marketing. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Marketing Associate | Marketing Representative | |
| Yearly salary | $53,158 | $47,376 |
| Hourly rate | $25.56 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,218 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Marketing associates and marketing representatives have different pay scales, as shown below.
| Marketing Associate | Marketing Representative | |
| Average salary | $53,158 | $47,376 |
| Salary range | Between $35,000 And $78,000 | Between $28,000 And $77,000 |
| Highest paying City | Wilmington, DE | New York, NY |
| Highest paying state | Delaware | Washington |
| Best paying company | Credit Karma | Amazon |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing associate and a marketing representative in terms of educational background:
| Marketing Associate | Marketing Representative | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing associates' and marketing representatives' demographics:
| Marketing Associate | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.0% Unknown, 4.9% Hispanic or Latino, 11.8% Asian, 12.3% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |