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Marketing associate skills for your resume and career

Q: What is CVR in marketing?

CVR in marketing stands for Conversion Rate, and this is a metric that is used to gauge the percentage of visitors who complete a desired action, like buying a product or service, filling out a form, or subscribing to a particular service.

Q: What is an impression in marketing?

An impression in marketing refers to the number of times an individual views a certain advertisement, content, or information. Impressions can apply to several online formats, such as website ads and promotional emails sent to potential customers.

Q: What is brand equity in marketing?

Brand equity in marketing is the value a brand name gives to a product or service based on the brand name alone. Brand equity only applies to a brand's perceived public value, and not the functional value of a particular product or service's functional benefits. This is a key indicator for brand loyalty among consumers and also customer retention.

Q: What is consumer marketing?

Consumer marketing, also referred to as business-to-consumer (B2C) marketing, is the practice of marketing and selling products or services directly to individual consumers, instead of selling these items directly to other businesses (B2B).

Q: What is conversational marketing?

Conversational marketing is a marketing method that utilizes personalized, real-time conversations between businesses and consumers to build customer relationships, increase brand loyalty, and drive sales and revenue growth. Conversational marketing is done effectively when companies engage with customers genuinely and authentically.

Q: What is cross-channel marketing?

Cross-channel marketing, also referred to as omnichannel marketing, is a marketing strategy that involves the use of several channels to reach out and engage with consumers. The ultimate goal of cross-channel marketing is the development of a seamless and consistent consumer marketing experience across various channels.

Q: What is direct mail marketing?

Direct mail marketing is a type of marketing approach that consists of mailing promotional materials or offers directly to a target consumer group via physical mail, instead of online through email tactics. Direct mail marketing often includes items like postcards, brochures, flyers, catalogs, and other printed materials.

Updated January 8, 2025

6 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing associate skills. We ranked the top skills for marketing associates based on the percentage of resumes they appeared on. For example, 30.9% of marketing associate resumes contained customer service as a skill. Continue reading to find out what skills a marketing associate needs to be successful in the workplace.

15 marketing associate skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing associates use customer service:

Evaluated client's customer service-related departments and positions and provided feedback reports with recommended changes for improved productivity and customer satisfaction.
Provided exceptional customer service including: application and contract initiation and follow-up, sales, facilitating client and agent communication.

2. PowerPoint

Here's how marketing associates use powerpoint:

Performed administrative duties as needed including scheduling meetings and keeping minutes, composing internal communications, and creating PowerPoint presentations.
Created survey instrument, conducted interviews, documented responses, prepared summary reports and developed PowerPoint presentations.

3. Digital Marketing

Here's how marketing associates use digital marketing:

Collaborated with Digital Marketing Manager and Graphic Designer on production and maintenance of division websites, emails and marketing material.
Utilize digital marketing capabilities to establish brand awareness for UnitedHealthcare in the South Asian community.

4. Marketing Campaigns

Here's how marketing associates use marketing campaigns:

Specialized in developing multicultural concepts and strategies for events & promotions, public relations, community outreach and integrated marketing campaigns.
Consulted with business units and senior management regarding marketing opportunities and targeted marketing strategies, subsequently set up integrated marketing campaigns.

5. Email Marketing

Here's how marketing associates use email marketing:

Develop content for automated programs and email marketing initiatives based on direction provided by Email Marketing Manager and Marketing partners.
Coordinate email marketing efforts through development of editorial calendar to produce consistent and valuable email campaigns.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing associates use crm:

Monitored in-house performance and provided performance statistical reports in real-time in CRM.
Restructured company CRM to enhance organization and clarity.

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7. Project Management

Here's how marketing associates use project management:

Contributed with inter-departmental project management, budgeting, relationship management, operational & sales support, and non-profit event coordination.
Provide strategic marketing and project management services for leasing and selling of office space and manufactured housing communities.

8. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing associates use email campaigns:

Managed and executed all email campaigns, audience segmentation and database management.
Implemented general-member email campaigns for 18,000 recipients and coordinating targeted email promotions.

9. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing associates use salesforce:

Conducted and managed different telesales campaigns and documented all activity in SalesForce.com.
Managed sales opportunities and generated revenue reports on SalesForce.com.

10. SEO

Here's how marketing associates use seo:

Develop customized and targeted SEO landing page solutions to maximize effectiveness of Search campaigns.
Helped establish new SEO marketing campaign; implemented customer satisfaction initiative.

11. Facebook

Here's how marketing associates use facebook:

Marketed to customers by developing Facebook advertisements, publishing online news, and circulating email blasts.
Coordinated a sharing strategy leveraging relationships with the biggest Facebook fans to continuously share posted events.

12. Google Analytics

Here's how marketing associates use google analytics:

Managed data collection and analysis of campaign results using Google Analytics and created reports for executives.
Monitor website statistics through Google Analytics recognizing trends and segmenting data to increase KPI effectiveness.

13. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing associates use market research:

Collaborated with Product Management team for product development plans including market research, sales forecast, and customer behavior analysis.
Coordinated, implemented, and tracked results of assigned marketing projects while assisted in market research and competitive analysis projects.

14. Twitter

Here's how marketing associates use twitter:

Executed local promotional twitter campaigns.
Formulate content for Twitter account and LinkedIn page and provide helpful links to drive traffic through social media to company website.

15. Press Releases

Here's how marketing associates use press releases:

Composed and submitted press releases for weekly concert previews published in Houston-based publications.
Garner national attention using submitted stories/press releases in national trade and industry publications.

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What skills help Marketing Associates find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing associate resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing associates need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing associates possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing associates?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing associate skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a marketing associate stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing associate skills to add to your resume

The most important skills for a marketing associate resume and required skills for a marketing associate to have include:

Customer Service
PowerPoint
Digital Marketing
Marketing Campaigns
Email Marketing
CRM
Project Management
Email Campaigns
Salesforce
SEO
Facebook
Google Analytics
Market Research
Twitter
Press Releases
Instagram

Market Trends
A/B
Linkedin
HTML
Trade Shows
Content Marketing
Graphic Design
ROI
Business Development
B Testing
Blog Posts
Content Creation
Event Planning
Google Adwords
Channel Marketing
Brand Marketing

SEM
Product Development
RFP
B2B Marketing
Promotional Materials
Adobe Photoshop
Media Management
Web Content
YouTube
Sprout Social
Pardot
Copywriting
Marketing Analytics
Product Launches
Search Engine
PPC

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Marketing Associate skills FAQs

What is CVR in marketing?

What is an impression in marketing?

What is brand equity in marketing?

What is consumer marketing?

What is conversational marketing?

What is cross-channel marketing?

What is direct mail marketing?

Have more questions? See all answers to common business and financial questions.

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Updated January 8, 2025

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