What Does a Marketing Associate Do?

A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.

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Marketing Associate Responsibilities

Here are examples of responsibilities from real marketing associate resumes representing typical tasks they are likely to perform in their roles.

  • Manage LinkedIn marketing campaign (develop lists, contact potential sellers, developed/edite message, etc . )
  • Conduct and manage different telesales campaigns and document all activity in SalesForce.com.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Create Instagram account that is steadily gaining followers on a daily basis.
  • Establish a blog and an Instagram page to increase sales and enhance customer experience.
  • Implement new social media strategy and voice on twitter, increasing twitter following and engagement.
  • Assist with writing, editing and proofreading brochures, newsletters, HTML e-blasts and other print and electronic communication.
  • Create social media online marketing such as LinkedIn company page to connect with potential and current customers to drive more sales.
  • Create new conference multimedia system utilizing HTML.
  • Help establish new SEO marketing campaign; implement customer satisfaction initiative.
  • Work with customers to develop menu analysis and profitability suggestions to maximize profit and ROI.
  • Market to customers by developing Facebook advertisements, publishing online news, and circulating email blasts.
  • Coordinate a sharing strategy leveraging relationships with the biggest Facebook fans to continuously share post events.
  • Perform ROI analysis on national promotions to gauge success and provide recommendations for future marketing budgeting.
  • Photograph and edit images of final package products for online catalogs, promotional flyers and advertisements.
Marketing Associate Traits
Analytical skills
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Detail oriented
Detail oriented involves being extremely mindful and observant of all details.

Marketing Associate Jobs You Might Like

  • High Paying Marketing Associate Jobs - $78K and Up
  • Work From Home Marketing Associate Jobs
  • Entry Level Marketing Associate Jobs
  • Part Time Marketing Associate Jobs
  • Actively Hiring
  • No Degree Marketing Associate Jobs
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Marketing Associate Job Description

Perhaps the hardest question to answer when deciding on a career as a marketing associate is "should I become a marketing associate?" You might find this info to be helpful. When compared to other jobs, marketing associate careers are projected to have a growth rate described as "much faster than average" at 20% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a marketing associate by 2028 is 139,200.

Marketing associates average about $25.56 an hour, which makes the marketing associate annual salary $53,158. Additionally, marketing associates are known to earn anywhere from $35,000 to $78,000 a year. This means that the top-earning marketing associates make $41,000 more than the lowest earning ones.

As is the case with most jobs, it takes work to become a marketing associate. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a graphic designer, marketing, sales and marketing internship, marketing communications coordinator, and associate marketing manager.

Learn More About Marketing Associate Job Descriptions

Marketing Associate Jobs You Might Like

12 Marketing Associate Resume Examples

Build a professional marketing associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 12+ resume templates to create your marketing associate resume.

 
Ryan Knight
Marketing Associate
Contact Information
Jessup, MD
(980) 555-1497
Skills
  • Available Properties
  • Product Development
  • Special Events
  • Promotional Materials
  • Craigslist
  • Business Development
  • Photoshop
  • Law Enforcement
  • Trade Shows
  • Company Website
Employment History
Marketing Associate
2017 - Present
Bozzutos
Jessup, MD
  • Promoted branding initiatives by managing Twitter account with over 15K followers.
  • Compiled and presented weekly reports pulling ROI, sales performance, and competitive information.
  • Analyze metrics & revenue generated using YesMail & Omniture for multiple email campaigns.
Marketing & Events Coordinator
2015 - 2017
Sysco Minnesota
Jessup, MD
  • Achieved perfect record in accounts receivables, through close communication with customers and credit department.
  • Created special events exceeding guest expectations including design, ambiance, invitations, d cor, food selection and preparation.
  • Worked with at risk children and attended special events with them.
  • Prepared PowerPoint presentations for annual national sales meeting and assisted with event activities.
Leasing Agent
2012 - 2014
Donaldson Company
Washington, DC
  • Generate traffic through company supported advertisements, internet sites, and participation in multiple listing services within budget guidelines.
  • Process move-ins in property management software.
  • Supervised two Leasing Consultants by creating competitive goals that promoted the growth of revenue and the opportunity for leasing bonuses.
  • Created leases for tenants, completed background checks prior to leasing and secured deposits and monthly payments.
Education
Master's Degree Business
2014 - 2015
University of Maryland - College Park
College Park, MD
Bachelor's Degree Business
2009 - 2012
Strayer University
Washington, DC
 
 
Sarah Clark
Marketing Associate
Contact Info
Charlottesville, VA
(250) 555-4245
Skills
Project ManagementPowerpointEvent LogisticsPhotoshopQADatabaseVIPOnlineCommunicationCMS
Employment History
Marketing Associate
2019 - Present
State Farm
Charlottesville, VA
  • Establish customer relationships by providing prompt, accurate, and friendly customer service.
  • Set monthly selling goals for teams based on current trends and data analysis.
Marketing Associate
2017 - 2019
Sysco
Pocomoke City, MD
  • Award for highest number of new accounts and sales growth in a 1 year period 2013. .
  • Handled sales and Customer Relations while building a Client Base.
  • Provided individual one on one consultation and performed as a relationship manager to propose new ideas to exceed customer expectations.
  • Serve as a liaison between internal and external customers while facilitating the flow of communication.
  • Collaborated with major telecommunication operators on promotional campaigns.
Marketing Communications Associate
2011 - 2017
Sodexo Operations
Detroit, MI
  • Collaborated with advertisers and production managers to market products and services as well as edit and design promotional materials.
  • Manage display ads, ecommerce, paid search and SEO for Samsung mobile US.
  • Deal with more than 100 business partners daily on customer service, troubleshooting, emergency incidents..
Education
Bachelor's Degree Business
2008 - 2011
Ashford University
San Diego, CA
 
 
Mark Watkins
Marketing Associate
Bloomington, IL
(210) 555-6709
Experience
Marketing Associate2016 - Present
State Farm•Bloomington, IL
  • Maintained relationships with existing customer base Obtained new customers and developed relationships Claims for existing customers
  • Developed an intranet based communication tool to assist field offices in sponsorship coordination.
  • Provided excellent customer service by utilizing the "needs based" approach for current and potential customers.
Digital Marketing Coordinator2015 - 2016
NBCUniversal•New York, NY
  • Developed creative online copy for media galleries and researched content for site.
  • Updated network specific spots on company website, and various marketing print publications.
  • Managed online marketing and content editing for Oxygen.com, a major network affiliated with NBCUniversal.
Student Athlete2011 - 2014
Dale Carnegie•Philadelphia, PA
  • Coordinate academic counseling records for student athletes with Academic Advisors.
  • Awarded to college athletes who achieve a 3.5 cumulative GPA during junior or senior year.
  • Reviewed and voted on new rules and laws by the NCAA.
  • Achieved all-conference honors junior and senior years
  • Exhibited excellent teamwork and a strong work ethic as team captain.
  • Lead coordinator for WSU SAAC social media sites.
Skills
Goal SettingAccount ManagementCompany WebsiteTeamworkTwitterPowerpointSpecial EventsCloudOlympicsPardot
Education
Master's Degree Marketing2014 - 2015
New York University•New York, NY
Bachelor's Degree Communication2008 - 2011
Temple University•Philadelphia, PA
 
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Marketing Associate Skills and Personality Traits

We calculated that 31% of Marketing Associates are proficient in Customer Service, PowerPoint, and Digital Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Marketing Associates that have these skills listed on their resume here:

  • Customer Service, 31%

    Evaluated client's customer service-related departments and positions and provided feedback reports with recommended changes for improved productivity and customer satisfaction.

  • PowerPoint, 21%

    Performed administrative duties as needed including scheduling meetings and keeping minutes, composing internal communications, and creating PowerPoint presentations.

  • Digital Marketing, 5%

    Collaborated with Digital Marketing Manager and Graphic Designer on production and maintenance of division websites, emails and marketing material.

  • Marketing Campaigns, 4%

    Specialized in developing multicultural concepts and strategies for events & promotions, public relations, community outreach and integrated marketing campaigns.

  • Email Marketing, 3%

    Develop content for automated programs and email marketing initiatives based on direction provided by Email Marketing Manager and Marketing partners.

  • CRM, 2%

    Monitored in-house performance and provided performance statistical reports in real-time in CRM.

Most marketing associates list "customer service," "powerpoint," and "digital marketing" as skills on their resumes. We go into more details on the most important marketing associate responsibilities here:

  • The most important skills for a marketing associate to have in this position are analytical skills. In this excerpt that we gathered from a marketing associate resume, you'll understand why: "market research analysts must be able to understand large amounts of data and information." According to resumes we found, analytical skills can be used by a marketing associate in order to "created press releases and public service announcements for media and maintained and updated core tv database and developed new data configurations. "

  • Another trait important for fulfilling marketing associate duties is communication skills. According to a marketing associate resume, "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." Here's an example of how marketing associates are able to utilize communication skills: "draft and distribute electronic communication including press releases and e-newsletter. "

  • Marketing associates are also known for detail oriented, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a marketing associate resume: "market research analysts must be detail oriented because they often do precise data analysis." We also found this resume example that details how this skill is put to the test: "developed media materials: press releases, fact sheets, and briefing books, which included detailed travel plans and itineraries. "

    • See the full list of marketing associate skills.

    We've found that 76.8% of marketing associates have earned a bachelor's degree. Furthermore, 7.9% earned their master's degrees before becoming a marketing associate. While it's true that most marketing associates have a college degree, it's generally possible to become one with only a high school degree. In fact, one out of every eight marketing associates did not spend the extra money to attend college.

    The marketing associates who went onto college to earn a more in-depth education generally studied business and marketing, while a small population of marketing associates studied communication and english.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a marketing associate. We've found that most marketing associate resumes include experience from Concentrix, Guidehouse, and Sinclair Broadcast Group. Of recent, Concentrix had 49 positions open for marketing associates. Meanwhile, there are 47 job openings at Guidehouse and 21 at Sinclair Broadcast Group.

    Since salary is important to some marketing associates, it's good to note that they are figured to earn the highest salaries at Credit Karma, Meta, and ORIX USA. If you were to take a closer look at Credit Karma, you'd find that the average marketing associate salary is $113,609. Then at Meta, marketing associates receive an average salary of $101,972, while the salary at ORIX USA is $100,040.

    View more details on marketing associate salaries across the United States.

    We also looked into companies who hire marketing associates from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include Sysco Food Services Of Baltimore, Sysco, and The Walt Disney Company.

    In general, marketing associates fulfill roles in the professional and finance industries. While employment numbers are high in those industries, the marketing associate annual salary is the highest in the finance industry with $56,474 as the average salary. Meanwhile, the manufacturing and technology industries pay $56,006 and $54,394 respectively. This means that marketing associates who are employed in the finance industry make 48.7% more than marketing associates who work in the media Industry.

    The three companies that hire the most prestigious marketing associates are:

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    Marketing Associate Jobs You Might Like

    • High Paying Marketing Associate Jobs - $78K and Up
    • Work From Home Marketing Associate Jobs
    • Entry Level Marketing Associate Jobs
    • Part Time Marketing Associate Jobs
    • Actively Hiring
    • No Degree Marketing Associate Jobs
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    What Graphic Designer, Marketings Do

    A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

    In this section, we compare the average marketing associate annual salary with that of a graphic designer, marketing. Typically, graphic designers, marketing earn a $4,395 lower salary than marketing associates earn annually.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both marketing associates and graphic designers, marketing positions are skilled in powerpoint, digital marketing, and marketing campaigns.

    As far as similarities go, this is where it ends because a marketing associate responsibility requires skills such as "customer service," "email marketing," "crm," and "project management." Whereas a graphic designer, marketing is skilled in "adobe creative suite," "brochures," "flyers," and "in-house." So if you're looking for what truly separates the two careers, you've found it.

    Graphic designers, marketing receive the highest salaries in the technology industry coming in with an average yearly salary of $52,640. But marketing associates are paid more in the finance industry with an average salary of $56,474.

    On average, graphic designers, marketing reach similar levels of education than marketing associates. Graphic designers, marketing are 4.0% less likely to earn a Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Sales And Marketing Internship?

    In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.

    Next up, we have the sales and marketing internship profession to look over. This career brings along a lower average salary when compared to a marketing associate annual salary. In fact, sales and marketing interns salary difference is $10,889 lower than the salary of marketing associates per year.

    A similarity between the two careers of marketing associates and sales and marketing interns are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "powerpoint," "digital marketing," and "email campaigns. "

    While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that marketing associate responsibilities requires skills like "customer service," "marketing campaigns," "email marketing," and "crm." But a sales and marketing internship might use skills, such as, "social media marketing," "phone calls," "customer satisfaction," and "sales reps."

    On the topic of education, sales and marketing interns earn similar levels of education than marketing associates. In general, they're 3.1% less likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.

    What Technology Do You Think Will Become More Important And Prevalent For Marketing Specialists In The Next 3-5 Years?

    S

    Shonna Snyder Ph.D., CHES

    Associate Professor, Gardner-Webb University

    The next 3-5 years will require familiarity with telehealth and virtual health education. Those in the health field must become aware of and practice technology that connects them to their patients, clients, and students virtually.Show more

    How a Marketing Communications Coordinator Compares

    Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

    The marketing communications coordinator profession generally makes a lower amount of money when compared to the average salary of marketing associates. The difference in salaries is marketing communications coordinators making $4,007 lower than marketing associates.

    By looking over several marketing associates and marketing communications coordinators resumes, we found that both roles utilize similar skills, such as "powerpoint," "digital marketing," and "marketing campaigns." But beyond that the careers look very different.

    As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from marketing associates resumes, they are more likely to have skills like "customer service," "salesforce," "market trends," and "a/b." But a marketing communications coordinator might have skills like "proofreading," "adobe creative suite," "wordpress," and "marketing collateral."

    Marketing communications coordinators make a very good living in the manufacturing industry with an average annual salary of $58,199. Whereas marketing associates are paid the highest salary in the finance industry with the average being $56,474.

    Marketing communications coordinators are known to earn similar educational levels when compared to marketing associates. Additionally, they're 1.0% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.

    Description Of an Associate Marketing Manager

    As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.

    The fourth career we look at typically earns higher pay than marketing associates. On average, associate marketing managers earn a difference of $30,024 higher per year.

    While their salaries may vary, marketing associates and associate marketing managers both use similar skills to perform their jobs. Resumes from both professions include skills like "powerpoint," "digital marketing," and "marketing campaigns. "

    Even though a few skill sets overlap, there are some differences that are important to note. For one, a marketing associate might have more use for skills like "customer service," "salesforce," "a/b," and "graphic design." Meanwhile, some associate marketing managers might include skills like "integrated marketing," "kpis," "consumer insights," and "brand management" on their resume.

    Associate marketing managers earn a higher salary in the media industry with an average of $101,645. Whereas, marketing associates earn the highest salary in the finance industry.

    The average resume of associate marketing managers showed that they earn higher levels of education to marketing associates. So much so that the likelihood of them earning a Master's Degree is 7.5% more. Additionally, they're more likely to earn a Doctoral Degree by 0.1%.

    What a Marketing Associate Does FAQs

    What Does An Entry-level Marketing Associate Do?

    An entry-level marketing associate will spend most of their time gathering and analyzing data for the rest of the team. They will also often assist in implementing marketing campaigns and writing copy for various marketing communications.

    What Skills Does A Marketing Associate Need?

    A marketing associate needs highly developed communication and organizational skills. This position is about utilizing thorough and detailed research to communicate effective marketing campaigns.

    Have more questions? See all answers to common business and financial questions.

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    Updated October 2, 2020