A marketing/business analyst analyses sales funnels and customer intent. They measure the performance of online and offline campaigns. They also report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement.
Marketing/business analysts develop marketing plans for companies by gathering data and analyzing market trends. Essential job duties include creating surveys, determining consumer preferences, evaluating feedback, generating reports, detecting profitable markets, and proposing solutions to increase profit.
The ideal candidate should demonstrate analytical thinking, research skills, report writing expertise, time management, teamwork, and effective communication. Employers usually select resumes displaying a degree in marketing or business and previous experience in consulting services.
Although the position may seem hectic, burdening you with a lot of responsibilities, it compensates for them generously. The average hourly salary for the position is $26.28, which amounts to $54,656 annually. Not just that, the career is expected to grow another 20% in the coming years, which will result in over 139,000 job opportunities being created all across the United States.
There is more than meets the eye when it comes to being a marketing/business analyst. For example, did you know that they make an average of $27.5 an hour? That's $57,194 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing/business analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be a marketing/business analyst, we found that a lot of resumes listed 8.4% of marketing/business analysts included tableau, while 7.9% of resumes included business process, and 6.4% of resumes included salesforce. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing/business analyst job title. But what industry to start with? Most marketing/business analysts actually find jobs in the technology and retail industries.
If you're interested in becoming a marketing/business analyst, one of the first things to consider is how much education you need. We've determined that 69.8% of marketing/business analysts have a bachelor's degree. In terms of higher education levels, we found that 18.5% of marketing/business analysts have master's degrees. Even though most marketing/business analysts have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing/business analyst. When we researched the most common majors for a marketing/business analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing/business analyst resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing/business analyst. In fact, many marketing/business analyst jobs require experience in a role such as business analyst. Meanwhile, many marketing/business analysts also have previous career experience in roles such as internship or finance analyst.