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Become A Marketing/Business Analyst

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Working As A Marketing/Business Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $69,780

    Average Salary

What Does A Marketing/Business Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing/Business Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing/Business Analyst jobs

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Average Length of Employment
Business Analyst 3.0 years
Analyst 2.4 years
Product Analyst 2.4 years
E-Commerce Analyst 2.3 years
Marketing Advisor 2.1 years
Market Analyst 2.1 years
Marketing Analyst 2.1 years
Content Analyst 2.1 years
Web Analyst 1.7 years
Media Analyst 1.7 years
Analyst Internship 0.5 years
Top Employers Before
Internship 9.2%
Server 3.5%
Owner 3.1%
Top Employers After
Consultant 4.6%

Marketing/Business Analyst Demographics

Gender

Female

48.9%

Male

48.6%

Unknown

2.5%
Ethnicity

White

73.5%

Asian

13.8%

Hispanic or Latino

9.9%

Unknown

2.0%

Black or African American

0.8%
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Languages Spoken

Spanish

38.6%

Mandarin

10.5%

French

10.5%

Portuguese

7.0%

Japanese

7.0%

Chinese

5.3%

Cantonese

3.5%

Italian

3.5%

Turkish

1.8%

German

1.8%

Romanian

1.8%

Greek

1.8%

Urdu

1.8%

Hindi

1.8%

Hmong

1.8%

Arabic

1.8%
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Marketing/Business Analyst Education

Schools

University of Phoenix

8.6%

Northeastern University

7.1%

Saint Joseph's University

5.7%

Boston University

5.7%

Golden Gate University-San Francisco

5.7%

Towson University

5.7%

Texas A&M University

5.7%

Central Washington University

4.3%

Illinois State University

4.3%

University of Washington

4.3%

University of California - Davis

4.3%

Drexel University

4.3%

Robert Morris University

4.3%

University of Massachusetts - Dartmouth

4.3%

University of Illinois at Chicago

4.3%

Miami University

4.3%

Georgia State University

4.3%

Kennesaw State University

4.3%

Ohio State University

4.3%

Roosevelt University

4.3%
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Majors

Business

35.4%

Marketing

18.2%

Management

7.7%

Finance

5.5%

Communication

4.3%

Economics

3.4%

Kinesiology

2.2%

Project Management

2.2%

Information Systems

2.2%

Computer Information Systems

2.2%

Accounting

2.2%

Education

1.8%

Criminal Justice

1.8%

Political Science

1.8%

Computer Science

1.5%

English

1.5%

Psychology

1.5%

Human Resources Management

1.5%

Public Relations

1.5%

General Education, Specific Areas

1.5%
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Degrees

Bachelors

41.1%

Masters

32.3%

Other

16.5%

Certificate

4.3%

Associate

4.3%

Doctorate

0.8%

License

0.6%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing/Business Analyst Salaries

Job Title Company Location Start Date Salary
Director, Business Analyst/Email Marketing UBS Securities LLC New York, NY Aug 24, 2016 $134,000 -
$180,000
Marketing Analyst, Small and Medium Business Facebook, Inc. Menlo Park, CA Apr 27, 2016 $130,000 -
$150,000
Marketing Analyst, Small and Medium Business Facebook, Inc. Menlo Park, CA May 18, 2015 $130,000
Director, Business Analyst/Email Marketing UBS Securities LLC New York, NY Jan 08, 2016 $120,500 -
$180,000
Marketing Business Analyst III Sprint Corporation Overland Park, KS Sep 06, 2015 $110,000
Lead Digital Marketing Business Analyst Medtronic, Inc. Los Angeles, CA May 04, 2015 $107,500
SR. Marketing Business Analyst Sandisk Corporation Milpitas, CA Feb 18, 2013 $105,000
Marketing Analyst, Small & Medium Business Facebook, Inc. Menlo Park, CA Mar 30, 2016 $100,000 -
$120,000
Marketing Analyst, Small & Medium Business Facebook, Inc. Menlo Park, CA Mar 23, 2015 $100,000
Business Analyst, Marketing, Sales, and Reporting Lafarge North America Inc. Chicago, IL Oct 25, 2014 $98,758
Business Analyst-Marketing, Sales, and Reporting Lafarge North America Inc. Chicago, IL Oct 25, 2015 $98,758
Business Analyst, Marketing, Sales, and Reporting Lafarge North America, Inc. Chicago, IL May 04, 2015 $93,995
Marketing Business Analyst Travel Leaders Group, LLC Miami, FL Jan 04, 2016 $71,074 -
$75,074
Field Level Marketing, Business Analyst (FLM) SCS Healthcare Marketing, LLC Mahwah, NJ Sep 12, 2015 $70,000
Internet Marketing Business Analyst Pearson Education, Inc. Glenview, IL Jan 03, 2016 $69,971 -
$92,000
International Marketing Business Analyst Travel Leaders Franchise Group, LLC Miami, FL Apr 01, 2013 $68,959 -
$70,959
Business Analyst-Parts Sales & Marketing Cummins Inc. Columbus, IN Oct 01, 2011 $67,900 -
$89,100
Internet Marketing Business Analyst Pearson Education, Inc. Glenview, IL Dec 01, 2014 $67,808 -
$76,040
Marketing Business Analyst Travel Leaders Technology, LLC New York, NY Mar 22, 2012 $66,950 -
$68,950
Business/Marketing Analyst Law Offices of Cyrus S. Nallaseth New York, NY Nov 01, 2012 $54,450
Marketing Analyst & Business Development Specialis Ost Global Corp. Miami, FL Oct 29, 2012 $53,700
Business/Marketing Analyst Professional Audio & Video Systems, Corp. Coral Gables, FL Aug 31, 2012 $52,175
Business/Marketing Analyst Professional Audio & Video Systems Corp. Coral Gables, FL Aug 31, 2012 $52,175
Business/Marketing Analyst Professional Audio & Video Systems Corp. Coral Gables, FL Mar 01, 2012 $52,175
Business & Marketing Analyst Kc USA, Inc. Columbus, OH Nov 01, 2012 $52,175
Marketing and Business Analyst Bajco Global Management LLC Canfield, OH Sep 12, 2015 $52,000
Marketing and Business Analyst Bajco Global Management LLC Canfield, OH Dec 09, 2015 $52,000

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Top Skills for A Marketing/Business Analyst

WebsiteContentBusinessStrategiesFinancialAnalysisGoogleAnalyticsMarketResearchEmailBusinessProcessesSQLServerROIBusinessPlanCRMERPFacebookSEOProductLineBusinessRequirementsBusinessUnitsBusinessDevelopmentDataAnalysisAdditional

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Top Marketing/Business Analyst Skills

  1. Website Content
  2. Business Strategies
  3. Financial Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Developed and improved website content, including featured artist pages and customer Help section.
  • Provided financial analysis on company budget.
  • Led strategy development activities, including market research and analysis for expanding local, U.S., and worldwide business.
  • Prepared statistics to evaluate viewership derived from search engine, online advertising and email marketing.
  • Evaluated, proposed and implemented technological solutions to business processes such as client management, and communication and development.

Top Marketing/Business Analyst Employers

Marketing/Business Analyst Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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