Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Marketing and Business Analyst||Ibasis, Inc.||Burlington, MA||Mar 25, 2010||$119,450|
|Marketing Business Analyst III||Sprint Corporation||Overland Park, KS||Sep 06, 2015||$110,000|
|Lead Digital Marketing Business Analyst||Medtronic, Inc.||Los Angeles, CA||May 04, 2015||$107,500|
|SR. Marketing Business Analyst||Sandisk Corporation||Milpitas, CA||Feb 18, 2013||$105,000|
|Marketing Business Analyst||Chegg, Inc.||Santa Clara, CA||Nov 23, 2010||$100,000|
|SR. Manager, Marketing Business Analyst||Directv LLC||El Segundo, CA||Oct 01, 2015||$96,751 -
|Manager, Marketing Business Analyst (Statistician)||Directv LLC||El Segundo, CA||Feb 26, 2015||$92,568 -
|SR. Marketing Business Analyst-Display Advertising||Groupon, Inc.||Seattle, WA||Dec 18, 2014||$91,000 -
|Marketing Business Analyst||Chegg, Inc.||Santa Clara, CA||Sep 06, 2010||$90,000|
|Marketing Business Analyst||Invista S.À R.L.||Herndon, VA||Sep 14, 2015||$90,000|
|Marketing Business Analyst||Invista S.À R.L.||Wilmington, DE||Sep 14, 2015||$90,000|
|Manager Marketing Business Analysts||Directv, LLC||El Segundo, CA||Sep 30, 2012||$87,178|
|Internet Marketing Business Analyst||Pearson Education, Inc.||Glenview, IL||Mar 01, 2016||$83,450 -
|Principal Marketing Business Analyst||EMC Corporation||Santa Clara, CA||Apr 04, 2011||$82,077 -
|Senior Analyst 2, Marketing Business Analyst||Directv LLC||El Segundo, CA||Apr 27, 2016||$77,106 -
|Marketing Business Analyst||Yellowpages.Com, LLC||Glendale, CA||Aug 17, 2016||$77,106|
|Marketing and Business Analyst||XIN Point North America Inc.||Troy, MI||Sep 15, 2015||$75,000|
|Senior Marketing and Business Insight Analyst||RNV Inc.||North Haven, CT||Sep 18, 2015||$74,400|
|Marketing/Business Analyst||Quality Health Care Inc. of Florida||Sebastian, FL||Jul 25, 2016||$72,000|
|Marketing Business Analyst||Travel Leaders Group, LLC||Miami, FL||Jan 04, 2016||$71,074 -
|Field Level Marketing, Business Analyst (FLM)||SCS Healthcare Marketing, LLC||Mahwah, NJ||Sep 12, 2015||$70,000|
|Marketing & Business Analyst||Bos Transport LLC||Miami, FL||Oct 11, 2015||$56,000|
|Marketing Business Analyst||Idyllic||CA||Sep 15, 2016||$55,994|
|Marketing and Business Analyst||WW Retail LLC||New York, NY||Sep 20, 2013||$55,000|
|Marketing and Business Analyst||Bajco Global Management LLC||Canfield, OH||Dec 09, 2015||$52,000|
|Marketing and Business Analyst||Bajco Global Management LLC||Canfield, OH||Sep 12, 2015||$52,000|
|Marketing Business Analyst||Longview Fibre Paper & Packaging, Inc.||Longview, WA||Feb 01, 2010||$51,400|
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Career Advice on becoming a Marketing Manager by Charles E (Full Version)