Marketing/Business Analyst Careers

A marketing/business analyst analyses sales funnels and customer intent. They measure the performance of online and offline campaigns. They also report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement.

Marketing/business analysts develop marketing plans for companies by gathering data and analyzing market trends. Essential job duties include creating surveys, determining consumer preferences, evaluating feedback, generating reports, detecting profitable markets, and proposing solutions to increase profit.

The ideal candidate should demonstrate analytical thinking, research skills, report writing expertise, time management, teamwork, and effective communication. Employers usually select resumes displaying a degree in marketing or business and previous experience in consulting services.

Although the position may seem hectic, burdening you with a lot of responsibilities, it compensates for them generously. The average hourly salary for the position is $26.28, which amounts to $54,656 annually. Not just that, the career is expected to grow another 20% in the coming years, which will result in over 139,000 job opportunities being created all across the United States.

There is more than meets the eye when it comes to being a marketing/business analyst. For example, did you know that they make an average of $27.5 an hour? That's $57,194 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing/Business Analyst Do

There are certain skills that many marketing/business analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

When it comes to the most important skills required to be a marketing/business analyst, we found that a lot of resumes listed 8.4% of marketing/business analysts included tableau, while 7.9% of resumes included business process, and 6.4% of resumes included salesforce. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing/business analyst job title. But what industry to start with? Most marketing/business analysts actually find jobs in the technology and retail industries.

How To Become a Marketing/Business Analyst

If you're interested in becoming a marketing/business analyst, one of the first things to consider is how much education you need. We've determined that 69.8% of marketing/business analysts have a bachelor's degree. In terms of higher education levels, we found that 18.5% of marketing/business analysts have master's degrees. Even though most marketing/business analysts have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing/business analyst. When we researched the most common majors for a marketing/business analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing/business analyst resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing/business analyst. In fact, many marketing/business analyst jobs require experience in a role such as business analyst. Meanwhile, many marketing/business analysts also have previous career experience in roles such as internship or finance analyst.

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Average Salary
$57,194
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
96,792
Job Openings

Marketing/Business Analyst Career Paths

Top Careers Before Marketing/Business Analyst

Top Careers After Marketing/Business Analyst

Marketing/Business Analyst Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing/Business Analyst

Marketing/Business Analysts in America make an average salary of $57,194 per year or $28 per hour. The top 10 percent makes over $83,000 per year, while the bottom 10 percent under $39,000 per year.
Average Salary
$57,194
Find Your Salary Estimate
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Best Paying Cities For Marketing/Business Analysts

City
ascdesc
Average Salarydesc
Seattle, WA
Salary Range68k - 115k$89k$89,117
San Francisco, CA
Salary Range58k - 105k$78k$78,366
Wilmington, DE
Salary Range58k - 95k$74k$74,428
Stamford, CT
Salary Range53k - 90k$69k$69,499
Passaic, NJ
Salary Range52k - 87k$68k$67,657
Bedford, TX
Salary Range50k - 87k$67k$66,694
Chicago, IL
Salary Range50k - 82k$65k$64,900
New York, NY
Salary Range50k - 83k$65k$64,739
McLean, VA
Salary Range50k - 82k$65k$64,656
Overland Park, KS
Salary Range46k - 75k$59k$59,225
Englewood, CO
Salary Range45k - 76k$59k$58,667
Atlanta, GA
Salary Range44k - 75k$58k$57,624
Rockville, MD
Salary Range45k - 73k$57k$57,390
Elkhart, IN
Salary Range42k - 68k$54k$53,661
Tucson, AZ
Salary Range38k - 71k$52k$52,441
Ocala, FL
Salary Range35k - 67k$49k$49,027
Carolina, PR
Salary Range22k - 48k$33k$33,035
$22k
$115k

Recently Added Salaries

CompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Salesforce Marketing Cloud Business Analyst
Accenture
08/06/2021
$72,40008/06/2021
Salesforce Marketing Business Analyst
Kathy Parker & Associates
08/04/2021
$146,09008/04/2021
Business Analyst-Marketing Automation (Remote Work Options)
Shelter Insurance
07/23/2021
$43,73507/23/2021
Salesforce Marketing Cloud Business Analyst
Accenture Contractor Jobs
07/08/2021
$72,40007/08/2021
Salesforce Marketing Cloud Business Analyst
Accenture Contractor Jobs
07/08/2021
$72,40007/08/2021
See More Recent Salaries

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Marketing/Business Analyst Demographics

Gender

male

48.3 %

female

46.1 %

unknown

5.6 %

Ethnicity

White

68.6 %

Asian

12.9 %

Hispanic or Latino

10.2 %

Foreign Languages Spoken

Spanish

39.6 %

French

12.1 %

Mandarin

9.9 %
Show More Marketing/Business Analyst Demographics

Marketing/Business Analyst Education

Majors

Business
32.5 %
Marketing
13.3 %
Finance
7.9 %

Degrees

Bachelors

69.8 %

Masters

18.5 %

Associate

6.2 %

Top Colleges for Marketing/Business Analysts

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495
Show More Marketing/Business Analyst Education Requirements

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Top Skills For a Marketing/Business Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.4% of marketing/business analysts listed tableau on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Best States For a Marketing/Business Analyst

Some places are better than others when it comes to starting a career as a marketing/business analyst. The best states for people in this position are Washington, Delaware, Massachusetts, and Connecticut. Marketing/business analysts make the most in Washington with an average salary of $88,220. Whereas in Delaware and Massachusetts, they would average $74,378 and $72,428, respectively. While marketing/business analysts would only make an average of $68,750 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing/Business Analyst Jobs:
392
Highest 10% Earn:
$117,000
Location Quotient:
1.41
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Marketing/Business Analyst Jobs:
1,876
Highest 10% Earn:
$143,000
Location Quotient:
1.16
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Marketing/Business Analyst Jobs:
871
Highest 10% Earn:
$112,000
Location Quotient:
1.18
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing/Business Analysts

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Top Marketing/Business Analyst Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing/business analysts and discovered their number of marketing/business analyst opportunities and average salary. Through our research, we concluded that Verizon Communications was the best, especially with an average salary of $72,937. Western Digital follows up with an average salary of $68,841, and then comes Facebook with an average of $80,312. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing/business analyst. The employers include None, None, and None

1. Verizon Communications
4.7
Avg. Salary: 
$72,937
Marketing/Business Analysts Hired: 
12+
2. Western Digital
4.8
Avg. Salary: 
$68,841
Marketing/Business Analysts Hired: 
11+
3. Facebook
4.9
Avg. Salary: 
$80,312
Marketing/Business Analysts Hired: 
11+
4. Liberty Tax Service
3.7
Avg. Salary: 
$46,172
Marketing/Business Analysts Hired: 
9+
5. AT&T
4.7
Avg. Salary: 
$74,958
Marketing/Business Analysts Hired: 
8+
6. Sprint
4.5
Avg. Salary: 
$64,931
Marketing/Business Analysts Hired: 
8+

Marketing/Business Analyst Videos

Updated August 18, 2021