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Become A Marketing/Business Analyst

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Working As A Marketing/Business Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $57,000

    Average Salary

What Does A Marketing/Business Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing/Business Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Marketing/Business Analyst?

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Marketing/Business Analyst Jobs

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Marketing/Business Analyst Career Paths

Marketing/Business Analyst
Business Analyst Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Business Analyst Product Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Business Analyst Project Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Senior Business Analyst Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Senior Business Analyst Manager Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Senior Business Analyst Project Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Account Manager Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Account Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Account Manager Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Manager Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Office Manager Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Office Manager Communications Manager Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Office Manager Program Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Senior Finance Analyst Senior Project Manager Senior Product Manager
Head Of Marketing
5 Yearsyrs
Senior Finance Analyst Senior Pricing Analyst Senior Analyst
Analytical Manager
8 Yearsyrs
Assistant Manager Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Marketing Consultant Social Media Manager
Marketing Strategist
6 Yearsyrs
Marketing Consultant Public Relations Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Marketing Specialist Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
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Do you work as a Marketing/Business Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Product Analyst 2.4 years
Marketing Analyst 2.1 years
Top Careers Before Marketing/Business Analyst
Internship 11.1%
Consultant 4.2%
Manager 3.5%
Cashier 3.4%
Server 3.0%
Top Careers After Marketing/Business Analyst
Consultant 4.9%
Internship 3.2%
Cashier 3.2%

Do you work as a Marketing/Business Analyst?

Marketing/Business Analyst Demographics

Gender

Male

44.9%

Female

44.3%

Unknown

10.7%
Ethnicity

White

56.1%

Asian

15.0%

Hispanic or Latino

14.6%

Black or African American

9.9%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

39.6%

French

12.1%

Mandarin

9.9%

Portuguese

6.6%

Chinese

6.6%

German

4.4%

Japanese

4.4%

Russian

3.3%

Turkish

2.2%

Italian

2.2%

Bulgarian

1.1%

Romanian

1.1%

Greek

1.1%

Cantonese

1.1%

Hindi

1.1%

Hmong

1.1%

Urdu

1.1%

Arabic

1.1%
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Marketing/Business Analyst Education

Schools

University of Phoenix

15.1%

Portland State University

5.9%

University of Washington

5.3%

University of Southern California

5.3%

University of Texas at Austin

5.3%

Texas A&M University

4.6%

James Madison University

4.6%

Kennesaw State University

4.6%

DePaul University

4.6%

University of Delaware

4.6%

Drexel University

4.6%

New York University

3.9%

Robert Morris University

3.9%

San Francisco State University

3.9%

Illinois State University

3.9%

University of Texas at Dallas

3.9%

George Mason University

3.9%

Purdue University

3.9%

Duke University

3.9%

Boston University

3.9%
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Majors

Business

35.7%

Marketing

15.4%

Management

8.9%

Finance

8.2%

Communication

4.4%

Economics

3.0%

Accounting

3.0%

Project Management

2.1%

Computer Science

1.9%

Political Science

1.9%

Education

1.7%

Psychology

1.6%

Information Technology

1.6%

International Business

1.5%

Management Science

1.5%

Management Information Systems

1.5%

English

1.5%

Criminal Justice

1.5%

Information Systems

1.5%

Computer Information Systems

1.5%
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Degrees

Bachelors

41.3%

Masters

34.6%

Other

15.0%

Associate

4.4%

Certificate

3.3%

Doctorate

0.7%

Diploma

0.5%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$57,000
View Detailed Salary Report
$36,000
Min 10%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$90,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
San Francisco, CA
Highest Paying State
Alaska
Avg Experience Level
2.4 years
How much does a Marketing/Business Analyst make at top companies?
The national average salary for a Marketing/Business Analyst in the United States is $57,189 per year or $27 per hour. Those in the bottom 10 percent make under $36,000 a year, and the top 10 percent make over $90,000.

Real Marketing/Business Analyst Salaries

Job Title Company Location Start Date Salary
Director, Business Analyst/Email Marketing UBS Securities LLC New York, NY Aug 24, 2016 $134,000 -
$180,000
Marketing Analyst, Small and Medium Business Facebook, Inc. Menlo Park, CA May 18, 2015 $130,000
Marketing Analyst, Small and Medium Business Facebook, Inc. Menlo Park, CA Apr 27, 2016 $130,000 -
$150,000
Director, Business Analyst/Email Marketing UBS Securities LLC New York, NY Jan 08, 2016 $120,500 -
$180,000
Marketing Business Analyst III Sprint Corporation Overland Park, KS Sep 06, 2015 $110,000
Lead Digital Marketing Business Analyst Medtronic, Inc. Los Angeles, CA May 04, 2015 $107,500
SR. Marketing Business Analyst Sandisk Corporation Milpitas, CA Feb 18, 2013 $105,000
Marketing Analyst, Small & Medium Business Facebook, Inc. Menlo Park, CA Mar 23, 2015 $100,000
Marketing Analyst, Small & Medium Business Facebook, Inc. Menlo Park, CA Mar 30, 2016 $100,000 -
$120,000
Business Analyst-Marketing, Sales, and Reporting Lafarge North America Inc. Chicago, IL Oct 25, 2015 $98,758
Business Analyst, Marketing, Sales, and Reporting Lafarge North America Inc. Chicago, IL Oct 25, 2014 $98,758
Business Analyst, Marketing, Sales, and Reporting Lafarge North America, Inc. Chicago, IL May 04, 2015 $93,995
Marketing Business Analyst Travel Leaders Group, LLC Miami, FL Jan 04, 2016 $71,074 -
$75,074
Field Level Marketing, Business Analyst (FLM) SCS Healthcare Marketing, LLC Mahwah, NJ Sep 12, 2015 $70,000
Internet Marketing Business Analyst Pearson Education, Inc. Glenview, IL Jan 03, 2016 $69,971 -
$92,000
International Marketing Business Analyst Travel Leaders Franchise Group, LLC Miami, FL Apr 01, 2013 $68,959 -
$70,959
Business Analyst-Parts Sales & Marketing Cummins Inc. Columbus, IN Oct 01, 2011 $67,900 -
$89,100
Internet Marketing Business Analyst Pearson Education, Inc. Glenview, IL Dec 01, 2014 $67,808 -
$76,040
Marketing Business Analyst Travel Leaders Technology, LLC New York, NY Mar 22, 2012 $66,950 -
$68,950
Business/Marketing Analyst Law Offices of Cyrus S. Nallaseth New York, NY Nov 01, 2012 $54,450
Marketing Analyst & Business Development Specialis Ost Global Corp. Miami, FL Oct 29, 2012 $53,700
Business/Marketing Analyst Professional Audio & Video Systems, Corp. Coral Gables, FL Aug 31, 2012 $52,175
Business/Marketing Analyst Professional Audio & Video Systems Corp. Coral Gables, FL Aug 31, 2012 $52,175
Business/Marketing Analyst Professional Audio & Video Systems Corp. Coral Gables, FL Mar 01, 2012 $52,175
Business & Marketing Analyst Kc USA, Inc. Columbus, OH Nov 01, 2012 $52,175
Marketing and Business Analyst Bajco Global Management LLC Canfield, OH Dec 09, 2015 $52,000
Marketing and Business Analyst Bajco Global Management LLC Canfield, OH Sep 12, 2015 $52,000

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Top Skills for A Marketing/Business Analyst

  1. Business Development
  2. Sales Strategies
  3. Financial Statements
You can check out examples of real life uses of top skills on resumes here:
  • Develop effective customer segmentation designs for business development programs across multiple channels, including direct marketing, telemarketing and e-mail marketing.
  • Developed sales strategies and customer presentations.
  • Prepared and analyzed monthly financial statements; balance sheet, income statement, cash flow, variance analysis.
  • Produced marketing reports and analysis that generate actionable insights to improve market share of the largest revenue-generating products.
  • Collaborated with the customer account managers to document business requirements, implementation strategies, marketing initiatives and goals.

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Top 10 Best States for Marketing/Business Analysts

  1. Delaware
  2. Rhode Island
  3. Minnesota
  4. California
  5. Texas
  6. Massachusetts
  7. Connecticut
  8. Washington
  9. District of Columbia
  10. Virginia
  • (173 jobs)
  • (145 jobs)
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  • (5,192 jobs)
  • (2,477 jobs)
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  • (1,873 jobs)

Top Marketing/Business Analyst Employers

Jobs From Top Marketing/Business Analyst Employers

Marketing/Business Analyst Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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