Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Best marketing/business analyst certifications
The best certifications for a marketing/business analyst are Professional Certified Marketer (PCM), Project Management Professional (PMP), and SAS Certified Base Programmer for SAS 9 (CBP).
Marketing/business analyst certifications demonstrate your competency as a marketing/business analyst to employers. However, not all marketing/business analyst certifications provide the same value.
Below is a list of the best marketing/business analyst certifications. Obtaining a marketing/business analyst certification will give you a leg up when you apply for jobs and increase your potential salary.
4 best certifications for marketing/business analysts
| Rank | Marketing/business analyst certification | Organization |
|---|---|---|
| 1 | Professional Certified Marketer (PCM) | AMA |
| 2 | Project Management Professional (PMP) | PMI |
| 3 | SAS Certified Base Programmer for SAS 9 (CBP) | SAS Institute... |
| 4 | Certified Scrum Product Owner (CSPO) | Scrum Allianc... |
4 best marketing/business analyst certifications
1. Professional Certified Marketer (PCM)
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
2. Project Management Professional (PMP)
The PMP designation following your name tells current and potential employers that you have demonstrated a solid foundation of knowledge from which you can competently practice project management.To be eligible for a PMP Credential, you must first meet specific educational and project management experience requirements and agree to adhere to a code of professional conduct. The final step to becoming a PMP is passing a rigorous multiple-choice examination designed to objectively assess and measure your ability to apply project management knowledge in the following six domains: initiating the project, planning the project, executing the project, monitoring and controlling the project, closing the project, and professional and social responsibility. This computer-based examination is administered globally with translation aids in 10 languages.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
3. SAS Certified Base Programmer for SAS 9 (CBP)
The SAS Certified Base Programmer for SAS 9 credential is the ideal certification for those relatively new to SAS programming or new to SAS certification. It is also the principle certification for other advanced certifications available from SAS. Candidates should be familiar with the enhancements and new functionality that are available in SAS 9.2.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
4. Certified Scrum Product Owner (CSPO)
Certified Scrum Product Owner professionals have been taught the Scrum terminology, practices, and principles that enable them to fulfill the role of Product Owner on a Scrum team. CSPOs are typically the individuals who are closest to the "business side" of the project. They are charged by the organization to "get the product out" and are expected to do the best possible job of satisfying all the stakeholders. CSPOs maintain the product backlog and ensure that everyone knows the priorities.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
What is the best certification for a marketing/business analyst?
The best marketing/business analyst certification is Professional Certified Marketer (PCM). The Professional Certified Marketer (PCM) is awarded by the American Marketing Association. The advanced certification is for more experienced employees as it often requires some work experience to acquire.
Here's a bit more background on how to obtain this marketing/business analyst certification:
- To become a certified Professional Certified Marketer (PCM), you need to pass the exam.
- Lucky you - certification doesn't require more than two years of work experience.
- Renew certification every 3 year.
The most common combination of marketing/business analyst certifications include: Professional Certified Marketer (PCM), Project Management Professional (PMP), and SAS Certified Base Programmer for SAS 9 (CBP).
Online courses for marketing/business analysts to earn certifications
1. Data Analysis Immersive (Full-time)
Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...
2. Data Analytics (Part Time)
Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...
3. Data Analyst
Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Business Analysis: Developing Irresistible Business Cases
Building the business acumen you need to promote your projects to management...
6. Business Analyst: Project Management Techniques and Tools
Learn project management techniques to increase your project success rate as a Business Analyst!...
7. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
8. Intro to Data Analytics
Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...
9. Data Structures and Algorithms
Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...
10. Data Visualization
You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...
11. Marketing Fundamentals - Small Business Marketing Success
Proven marketing strategies and tactics to increase your sales and grow your business...
12. Business analysis & Scrum with JIRA for Software development
Become a great Business analyst, Product owner & Scrum master with JIRA & Confluence. Business analysis & Scrum course...
13. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
14. Intro to Data Analysis
Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...
15. FMCG for Management Consultants and Business Analysts
A practical guide on how to analyze in Excel and improve consumer goods business during consulting projects...
16. Sales and Marketing For Online Businesses
A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...
17. Data Visualization
Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...
18. Experimental Design & Recommendations
Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...
19. How to become world class Business Analyst - Cases in Excel
A practical guide on how to do business analysis in Excel especially of sales and operations...
20. Retail for Business Analysts and Management Consultants
A practical guide with cases studies how to analyze and improve a retail business during management consulting projects...