Marketing/business analyst demographics and statistics in the US
Marketing/business analyst demographics research summary. Zippia estimates marketing/business analyst demographics and statistics in the United States by using a database of 30 million profiles. Our marketing/business analyst estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing/business analysts after extensive research and analysis:
- There are over 21,840 marketing/business analysts currently employed in the United States.
- 47.7% of all marketing/business analysts are women, while 52.3% are men.
- The average marketing/business analyst age is 36 years old.
- The most common ethnicity of marketing/business analysts is White (64.7%), followed by Asian (14.3%), Hispanic or Latino (11.3%) and Unknown (4.9%).
- In 2022, women earned 96% of what men earned.
- 10% of all marketing/business analysts are LGBT.
- Marketing/business analysts are 46% more likely to work at private companies in comparison to public companies.
On this page
Marketing/business analyst demographics by:
Marketing/business analyst gender statistics
47.7% of marketing/business analysts are women and 52.3% of marketing/business analysts are men.
- Male, 52.3%
- Female, 47.7%
Marketing/business analyst gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.3% |
| Female | 47.7% |
Marketing/business analyst gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$62,434
Female income
$59,784
Marketing/business analyst gender ratio over time
This data breaks down the percentage of men and women in marketing/business analyst positions over time. Currently, 47.7% of marketing/business analysts are female.
Marketing/business analyst gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 60.53% | 39.47% |
| 2011 | 58.13% | 41.87% |
| 2012 | 58.38% | 41.62% |
| 2013 | 54.95% | 45.05% |
| 2014 | 54.99% | 45.01% |
| 2015 | 57.14% | 42.86% |
| 2016 | 56.38% | 43.62% |
| 2017 | 56.35% | 43.65% |
| 2018 | 55.39% | 44.61% |
| 2019 | 54.03% | 45.97% |
| 2020 | 51.52% | 48.48% |
| 2021 | 52.25% | 47.75% |
Marketing/business analyst related jobs gender ratio
We compared marketing/business analysts with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing/Business Analyst | 52% | 48% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing/business analyst demographics by race
The most common ethnicity among marketing/business analysts is White, which makes up 64.7% of all marketing/business analysts. Comparatively, 14.3% of marketing/business analysts are Asian and 11.3% of marketing/business analysts are Hispanic or Latino.
- White, 64.7%
- Asian, 14.3%
- Hispanic or Latino, 11.3%
- Unknown, 4.9%
- Black or African American, 4.7%
- American Indian and Alaska Native, 0.1%
Marketing/business analyst race
| Marketing/business analyst race | Percentages |
|---|---|
| White | 64.7% |
| Asian | 14.3% |
| Hispanic or Latino | 11.3% |
| Unknown | 4.9% |
| Black or African American | 4.7% |
| American Indian and Alaska Native | 0.1% |
Marketing/business analyst race and ethnicity over time
See how marketing/business analyst racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing/business analyst race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.63% | 4.93% | 12.03% | 7.71% |
| 2011 | 71.93% | 4.93% | 12.46% | 8.67% |
| 2012 | 71.98% | 5.13% | 11.74% | 8.90% |
| 2013 | 71.74% | 5.35% | 11.19% | 8.92% |
| 2014 | 72.07% | 4.78% | 12.36% | 8.37% |
| 2015 | 71.03% | 4.36% | 12.66% | 9.07% |
| 2016 | 69.25% | 5.53% | 12.88% | 9.97% |
| 2017 | 69.23% | 5.38% | 12.95% | 9.58% |
| 2018 | 68.53% | 5.04% | 12.97% | 10.17% |
| 2019 | 68.87% | 4.94% | 13.18% | 10.22% |
| 2020 | 66.96% | 4.39% | 13.25% | 11.09% |
| 2021 | 64.69% | 4.74% | 14.27% | 11.28% |
Marketing/business analyst wage gap by race
According to our data, asian marketing/business analysts have the highest average salary compared to other ethnicities. Black or african american marketing/business analysts have the lowest average salary at $58,111.
| Ethnicity | Salary |
|---|---|
| Unknown | $61,028 |
| White | $63,211 |
| Black or African American | $58,111 |
| Asian | $68,462 |
| Hispanic or Latino | $61,813 |
Average marketing/business analyst age
See how the average age of marketing/business analysts varies based on ethnicity and gender.
Male
Female
Marketing/business analyst age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing/business analyst age breakdown
The average age of marketing/business analysts is 30-40 years years old, representing 35% of the marketing/business analyst population.
Marketing/business analyst age breakdown
| Marketing/Business Analyst Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing/business analyst educational attainment
The most common degree for marketing/business analysts is bachelor's degree, with 70% of marketing/business analysts earning that degree. The second and third most common degree levels are master's degree degree at 18% and master's degree degree at 6%.
- Bachelor's, 70%
- Master's, 18%
- Associate, 6%
- High School Diploma, 3%
- Other Degrees, 3%
Marketing/business analysts by degree level
| Marketing/business analyst degree | Percentages |
|---|---|
| Bachelor's | 70% |
| Master's | 18% |
| Associate | 6% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Marketing/business analyst jobs you might like
Marketing/business analyst wage gap by degree level
According to the data, marketing/business analysts with a Doctorate degree earn more than those without, at $75,581 annually. With a Master's degree, marketing/business analysts earn a median annual income of $74,843 compared to $65,176 for marketing/business analysts with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $74,843 |
| Bachelor's Degree | $65,176 |
| Doctorate Degree | $75,581 |
Marketing/business analyst employment statistics
Most marketing/business analysts work for a private in the technology industry.
Company size where marketing/business analysts work
Below, you can see the size of companies where marketing/business analysts work.
Marketing/business analyst jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 5% |
| 100 - 500 employees | 14% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 28% |
| > 10,000 employees | 36% |
Marketing/business analyst jobs by company type
Employees with the marketing/business analyst job title have their preferences when it comes to working for a company. For instance, most marketing/business analysts prefer to work at private companies over public companies.
Marketing/business analyst jobs by sector
| Company type | Percentages |
|---|---|
| Education | 8% |
| Public | 45% |
| Private | 46% |
| Government | 1% |
Marketing/business analyst jobs by industry
The most common industries for marketing/business analysts are technology, manufacturing and finance.
Marketing/business analyst industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 20% |
| Technology | 13% |
| Manufacturing | 8% |
| Finance | 7% |
| Retail | 6% |
| Education | 6% |
| Professional | 5% |
| Media | 4% |
| Health Care | 4% |
| Telecommunication | 4% |
| Insurance | 4% |
| Hospitality | 3% |
| Transportation | 3% |
| Automotive | 2% |
| Construction | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Real Estate | 1% |
| Start-up | 1% |
Marketing/business analyst turnover and employment statistics
Marketing/business analyst unemployment rate over time
The unemployment rate for marketing/business analysts between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing/business analyst unemployment rate by year
| Year | Marketing/business analyst unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing/business analyst tenure
The average marketing/business analyst stays at their job for 1-2 years, based on the 1,439 marketing/business analysts resumes in Zippia's database.
Marketing/business analyst tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 23% |
| 1-2 years | 37% |
| 3-4 years | 15% |
| 5-7 years | 12% |
| 8-10 years | 5% |
| 11+ years | 8% |
Marketing/business analyst LGBT ratio compared to similar jobs
Review the percent of marketing/business analysts that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Planning Specialist | 8.65% | 31,008 |
| Human Resources Coordinator | 8.93% | 53,322 |
| Marketing/Business Analyst | 10.00% | - |
| Certification Specialist | 11.05% | 43,565 |
| License Registration Examiner | 11.64% | 3,375 |
| Special Events Fundraiser | 19.25% | 12,637 |
Similar marketing/business analyst jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Planning Specialist | 8.65% | 31,008 |
| Human Resources Coordinator | 8.93% | 53,322 |
| Certification Specialist | 11.05% | 43,565 |
| License Registration Examiner | 11.64% | 3,375 |
| Special Events Fundraiser | 19.25% | 12,637 |
Foreign languages spoken by marketing/business analysts
The most common foreign language among marketing/business analysts is Spanish at 39.6%. The second-most popular foreign language spoken is French at 12.1% and Mandarin is the third-most popular at 9.9%.
- Spanish, 39.6%
- French, 12.1%
- Mandarin, 9.9%
- Portuguese, 6.6%
- Chinese, 6.6%
- Other, 25.2%
Marketing/business analyst languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 39.6% |
| French | 12.1% |
| Mandarin | 9.9% |
| Portuguese | 6.6% |
| Chinese | 6.6% |
| Other | 25.2% |
