How to hire a marketing/business analyst

How to hire a marketing/business analyst, step by step

Here's a step-by-step marketing/business analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing/business analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing/business analyst
• Step 8: Go through the hiring process checklist

What does a marketing/business analyst do?

Post a marketing/business analyst job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you post your marketing/business analyst job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing/business analyst for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing/business analyst's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing/business analysts from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of marketing/business analyst salaries for various roles:

   Type of Marketing/Business Analyst	Description	Hourly rate
   Marketing/Business Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$20-45
   Analyst	Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes... Show more	$25-47
   Product Analyst	A product analyst job utilizes data analysis software and notates trends in market research. Primarily, analysts project the costs of product development and marketing... Show more	$26-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Tableau
   • Salesforce
   • SQL
   • Data Analysis
   • Visualization
   • CRM
   • Project Management
   • BI
   • Analyze Data
   • Marketing Campaigns
   • Google Analytics
   • Client Facing
   • Business Processes

   Check all skills

   Responsibilities:

   • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
   • Work with management to establish ROI analysis on distribution marketing funds
   • Conduct complex financial ROI valuation, business and operations analysis to provide final approvals.
   • Coordinate with business and technology teams to refine requirements and translate business goals and KPIs into technical specifications and reporting requirements.
   • Coordinate requirement elicitation sessions involve in the creation of new marketing data extraction and analysis tool set.

   More marketing/business analyst duties

3. Make a budget

   Including a salary range in your marketing/business analyst job description is a great way to entice the best and brightest candidates. A marketing/business analyst salary can vary based on several factors:

   • Location. For example, marketing/business analysts' average salary in mississippi is 55% less than in washington.
   • Seniority. Entry-level marketing/business analysts earn 54% less than senior-level marketing/business analysts.
   • Certifications. A marketing/business analyst with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing/business analyst's salary.

   Average marketing/business analyst salary

   $63,744yearly

   $30.65 hourly rate

   ---

   Entry-level marketing/business analyst salary

   $43,000 yearly salary

   Updated January 11, 2026

   Average marketing/business analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$92,199	$44
   2	California	$90,978	$44
   3	Delaware	$85,339	$41
   4	New Jersey	$73,781	$35
   5	New York	$72,551	$35
   6	Illinois	$71,952	$35
   7	Colorado	$71,797	$35
   8	Connecticut	$69,527	$33
   9	Indiana	$68,358	$33
   10	Pennsylvania	$64,438	$31
   11	North Carolina	$64,399	$31
   12	Arizona	$64,248	$31
   13	Texas	$61,745	$30
   14	Maryland	$60,588	$29
   15	Arkansas	$60,059	$29
   16	Ohio	$58,868	$28
   17	Kansas	$57,474	$28
   18	Georgia	$55,396	$27
   19	Florida	$43,524	$21

   Average marketing/business analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$121,448	$58.39	184
   2	Western Digital	$118,384	$56.92	1
   3	PayPal	$118,159	$56.81	15
   4	CafePress	$112,859	$54.26
   5	Chegg	$109,713	$52.75
   6	Amazon	$101,798	$48.94	264
   7	SAS Institute	$97,278	$46.77	2
   8	Pure Storage	$94,130	$45.25	5
   9	Yellowpages	$91,586	$44.03
   10	Alexion Pharmaceuticals	$91,391	$43.94	3
   11	Square	$87,340	$41.99
   12	Motorola Solutions	$86,657	$41.66	23
   13	PRWeek	$84,051	$40.41	4
   14	Philips	$80,674	$38.79	10
   15	Chevron	$77,950	$37.48
   16	Accenture	$75,999	$36.54	549
   17	Morgan Stanley	$75,626	$36.36	37
   18	Collabera	$74,493	$35.81	199
   19	INVISTA	$73,229	$35.21
   20	JPMorgan Chase & Co.	$71,621	$34.43	398

4. Writing a marketing/business analyst job description

   A job description for a marketing/business analyst role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing/business analyst job description:

   Marketing/business analyst job description example

   Responsible for tracking, reporting, and analyzing marketing activity performance, ad-hoc analytic requests, and developing and automating regular reports. Provide actionable overall market and customer insights to address key strategic questions. Monitor and support marketing automation efforts using Salesforce and Salesforce Marketing Cloud as well as other business efforts as needed.
   Essential Functions: Responsible for tracking, reporting, and analyzing marketing activity performance, ad-hoc analytic requests, and developing and automating regular reports Provide actionable overall market and customer insights to address key strategic questions Monitor and support marketing automation efforts using Salesforce and Salesforce Marketing Cloud as well as other business efforts as needed Create communications and presentations in collaboration with divisional leadership to provide market and consumer insights for Marketing and Sales departments Interact with Sales and Marketing to define reporting needs, develop new tools and reporting to support those needs and refine as needed Monitors and analyzes data and statistics to track and improve marketing efforts.
   
   Secondary Duties and Responsibilities: Performs other job-related duties and special projects as required.
   Knowledge, Skills, Abilities Required: Highly proficient with Salesforce, Marketing Cloud, MS Word, PowerPoint, Excel, MS Access, and other common database/reporting tools Strong analytical skills including high proficiency with database and reporting tools Ability to bring an experienced perspective on Marketing Automation and the optimization of email marketing to best support company initiatives Proven ability to build effective internal and external relationships and effectively influence individuals at all levels (from executive to front-line) Excellent interpersonal skills; ability to relate to and interact with other people in a friendly, professional manner. Ability to identify problems, develop and execute solutions.
   
   Education, Experience, and Other Requirements: High school diploma or equivalent. College degree in a related field is preferred. Two plus years of related experience. Bachelor's degree in related field preferred. Previous banking experience is a plus.
   Reporting Relations: Accountable and Reports to: Director of Marketing Supervisor Responsibilities: None
   Working Conditions and Physical Requirements : The duties of this position are normally performed in a general office setting. This is a fast paced work environment. This position is classified sedentary/light and requires the ability to sit for long periods of time. There is frequent pressure to meet deadlines and handle multiple projects in a day. Visual requirements include: ability to see detail at near range with or without correction. Must be able to perform the following physical activities: sitting for long periods, talking (in person and by telephone), hearing and repetitive motions.
   Travel: Minimal
   Other Position Requirements: Contacts: This position works with Midwest Heritage employees, customers, Hy-Vee employees, vendors and outside agents doing direct business with Midwest Heritage.
   Confidentiality: This position has the responsibility to protect the privacy and confidentiality of customers, employees and bank/insurance/financial information at all times.
   In the performance of their respective tasks and duties all employees are expected to: Follow all state and federal regulatory requirements and complete assigned training courses within the required timeframes. Perform quality work within deadlines. Interact professionally with other employees, customers and suppliers. Work effectively as a team contributor on all assignments. Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

   Copy this example

   

5. Post your job

   To find marketing/business analysts for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing/business analysts they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing/business analysts with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find marketing/business analyst candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with marketing/business analyst candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing/business analyst

   Once you've found the marketing/business analyst candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new marketing/business analyst first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a marketing/business analyst?