Marketing/business analyst skills for your resume and career

Ability to communicate well, good teamwork skills, displaying patience, being able to take and respond to constructive criticism, collaborative ability.

Quantitative analytical skills.

The best thing for a student/graduate to do, if they're taking a gap year, would be to continue to enhance their skills in social media, marketing, and public relation writing by implementing practices to show progression in communicative methods when marketing a product/service/event or get a positive response/feedback to a well-organized campaign.

Students should volunteer with small/local businesses or create their brand (start a blog or become a niche social media influencer) to practice and build on their experience. Once the student/graduate does that, they should keep a weekly log with analytics to help them understand how to improve moving forward. This will be beneficial when applying for a communication/public relations job during an interview. The degree gets the student/graduate the talk, but the experience lands them the job.

Young graduates in journalism and digital media (fact-driven information-gathering and information dissemination) need skills in critical thinking and analytical approaches to public documents and data. It requires a broad liberal arts education and understanding of how language, quantitative skills (i.e., numeracy), and how a grasp of the history of our nation and the world are crucial to understanding events happening now.
Graduates will need the kinds of emotional and social intelligence that will give confidence in pursuing a cross-cultural understanding of socio-political and socio-economic messages that are released by political and corporate leaders - to hold those leaders accountable to claims they make that are false, misleading, or untenable in leadership.

Young graduates will need skill in writing (in English, but preferably in other languages used in the rapidly globalizing media marketplace). They will need a basic grasp of applied psychology, sociology, and moral reasoning to navigate creative but compassionate approaches to interviewing people of all ages and backgrounds to tell stories that are contextually accurate, true to established facts, and that further understanding of those whose voices are not heard (or are mischaracterized by other media).

Young graduates will need skills in visual language: photojournalism, design-based information sharing, animation, virtual reality, and augmented reality to bring news and the meaning behind the news to audiences that are post-literate. Video technology - telling stories via video in multiple digital formats - will continue to be a mainstay of the news and information industries.