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What is a marketing/business development and how to become one
Businesses want growth, but growth requires careful planning, which is why many companies hire people dedicated to working on marketing and business development. People working in marketing/business development roles help their employers grow by using specific business strategies to improve customer satisfaction, increase reach, and more.
Someone in a marketing/business development role can have the title of analyst, manager, or some other position. No matter what they do, they help grow the business by implementing various strategies. They can help form strategic partnerships, manage an advertising campaign from start to finish, or develop a social media presence, whatever is needed to help the company succeed.
The amount of education or experience someone in a marketing/business development role needs depends on their position. Most people have a bachelor's degree in business or a similar field and some years of experience. Someone with a lot of experience can go on to be a marketing/business development manager.
What general advice would you give to a marketing/business development?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $73,303
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 47.26%
male 52.74%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Marketing/business development career paths
Key steps to become a marketing/business development
Explore marketing/business development education requirements
Start to develop specific marketing/business development skills
Skills Percentages Product Development 8.56% Email Campaigns 6.78% Business Development 6.72% Proposal Development 5.17% Market Research 5.16% Complete relevant marketing/business development training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing/business development learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing/business development based on U.S. Bureau of Labor Statistics data and data from real marketing/business development resumes.Research marketing/business development duties and responsibilities
- Manage client RFP bidding process including initial presentation (vendor bid conference), bid-walks, reference checks, vendor communication.
- Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
- Establish Facebook presence that emulates the personality of 'Bruce'.
- Recruit and train web marketing teams that build websites, graphics, video, and SEO for clients.
Prepare your marketing/business development resume
When your background is strong enough, you can start writing your marketing/business development resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing/business development resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing/business development resume templates
Build a professional marketing/business development resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing/business development resume.
Apply for marketing/business development jobs
Now it's time to start searching for a marketing/business development job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing/business development job
Are you a marketing/business development?
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Average marketing/business development salary
The average marketing/business development salary in the United States is $73,303 per year or $35 per hour. Marketing/business development salaries range between $48,000 and $111,000 per year.
What am I worth?
How do marketing/business development rate their job?
Marketing/business development reviews
Rule of thumb with international travel is be ready for serious jet-lag!
rule of thumb with international travel is to have jet-lag non-stop!
Innovating a business model is key for a profitable business and growth. Without a proper and sustainable business model, even the best product or technology innovations will not flourish. Learn the skills and knowledge needed to start improving your business as you learn through real-life examples from fellow entrepreneurs, innovators and leading experts on business model innovation. Benefit business owners, entrepreneurs, business consultants or business developers who seek better understanding of business models and the tools to develop them.
There's nothing much not to like about this role.
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Updated January 8, 2025
