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Become A Marketing/Business Development

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Working As A Marketing/Business Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $76,000

    Average Salary

What Does A Marketing/Business Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing/Business Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Marketing/Business Development?

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Marketing/Business Development Jobs

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Marketing/Business Development Career Paths

Marketing/Business Development
Business Development Manager Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Business Development Manager Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Business Development Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Business Development Director
Regional Director Of Business Development
11 Yearsyrs
Marketing Director Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Marketing Director
Marketing And Business Development Director
9 Yearsyrs
Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Manager Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Marketing Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Business Development Director Product Management Director
Director Of Marketing And Product Management
9 Yearsyrs
Director Account Director
Integrated Marketing Director
8 Yearsyrs
Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Business Development And Marketing Manager Brand Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Territory Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Territory Manager Market Development Manager
Group Marketing Manager
8 Yearsyrs
Sales And Marketing Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Business Development And Marketing Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
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Do you work as a Marketing/Business Development?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Marketing/Business Development
Internship 6.4%
Owner 4.5%
Consultant 3.9%
Top Careers After Marketing/Business Development
Consultant 7.2%
Owner 5.4%
President 3.5%

Do you work as a Marketing/Business Development?

Marketing/Business Development Demographics

Gender

Male

46.3%

Female

41.8%

Unknown

11.9%
Ethnicity

White

60.2%

Hispanic or Latino

15.8%

Black or African American

10.9%

Asian

8.8%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

40.6%

French

13.5%

Portuguese

6.8%

German

6.8%

Chinese

6.0%

Mandarin

5.3%

Arabic

4.5%

Russian

2.3%

Italian

2.3%

Hindi

1.5%

Bulgarian

1.5%

Japanese

1.5%

Macedonian

1.5%

Cantonese

1.5%

Latvian

0.8%

Hebrew

0.8%

Korean

0.8%

Danish

0.8%

Hungarian

0.8%

Bosnian

0.8%
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Marketing/Business Development Education

Schools

University of Phoenix

18.2%

Arizona State University

5.9%

University of Georgia

5.9%

Florida International University

5.5%

Texas A&M University

4.5%

San Diego State University

4.5%

Cornell University

4.5%

University of Central Florida

4.5%

University of Texas at Austin

4.5%

Syracuse University

4.1%

George Mason University

4.1%

University of Houston

4.1%

Ohio State University

4.1%

New York University

3.6%

Brigham Young University

3.6%

University of Maryland - College Park

3.6%

University of California - Los Angeles

3.6%

Webster University

3.6%

University of Washington

3.6%

Duke University

3.6%
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Majors

Business

33.3%

Marketing

18.1%

Management

7.1%

Communication

7.0%

Finance

4.5%

Psychology

3.4%

Political Science

3.4%

Journalism

2.6%

Public Relations

2.5%

Economics

2.1%

International Business

2.1%

English

2.0%

Graphic Design

1.9%

Education

1.7%

Electrical Engineering

1.5%

Sociology

1.5%

Accounting

1.4%

Fine Arts

1.3%

Biology

1.3%

Liberal Arts

1.3%
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Degrees

Bachelors

49.8%

Masters

22.7%

Other

18.5%

Associate

3.8%

Certificate

2.7%

Doctorate

1.4%

Diploma

0.7%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$76,000
View Detailed Salary Report
$46,000
Min 10%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$124,000
Max 90%
Best Paying Company
Salesforce
Highest Paying City
Fremont, CA
Highest Paying State
Oregon
Avg Experience Level
3.0 years
How much does a Marketing/Business Development make at top companies?
The national average salary for a Marketing/Business Development in the United States is $76,229 per year or $37 per hour. Those in the bottom 10 percent make under $46,000 a year, and the top 10 percent make over $124,000.

Real Marketing/Business Development Salaries

Job Title Company Location Start Date Salary
Hispanic Marketing and Business Development True North Capital, LLC Rancho Santa Fe, CA Sep 18, 2011 $110,000
Business Development and Marketing (Overseas) Mana Pragmatics Technology, Inc. San Jose, CA Nov 23, 2009 $98,600
Marketing Director/Business Developer 23 Lex LLC New York, NY Oct 01, 2011 $96,000
Marketing Director & Business Developer Arocon Consulting LLC New York, NY Oct 30, 2012 $96,000
Strategic Marketing and Business Development Manag Rolls-Royce Energy Systems Houston, TX Oct 05, 2011 $91,800 -
$137,600
Marketing Director & Business Developer Arocon Consulting LLC New York, NY Nov 15, 2009 $90,000
Global Marketing Research & Business Development M Meadwestvaco Corporation Richmond, VA Oct 11, 2011 $90,000 -
$110,000
Business Development and Marketing-Equipment Solutions Seacor Holdings, Inc. Houston, TX Sep 22, 2015 $84,885 -
$100,000
Marketing Director/Business Developer Suerseed LLC Sudbury, MA Sep 09, 2016 $83,470
Marketing Director/Business Developer Superspeed LLC Sudbury, MA Sep 09, 2016 $83,470
Marketing and Business Development Center Eden Catering LLC Hollywood, FL Oct 01, 2013 $82,410 -
$90,000
Community Marketing and Business Development Manag Microfinance International Corporation Washington, DC Oct 01, 2011 $80,000
Marketing Director/Business Developer 23 Lex LLC New York, NY Aug 24, 2012 $77,600
Marketing Director/Business Developer Superspeed com Inc. Sudbury, MA Jun 07, 2012 $75,338
Business Development and Project Marketing Coordin Berklee College of Music Boston, MA Apr 08, 2013 $75,000
Business Development, Marketing and Public Relatio Texas and Oklahoma Coal Company (USA) LLC Dallas, TX Jan 08, 2014 $70,000 -
$100,000
Marketing and Business Developer Expertivity Mortgage Soultions Corp Fairfield, NJ Sep 20, 2010 $66,638
Marketing & Business Developer AAE Group Construction Corp. Berkeley, CA Sep 23, 2016 $65,000
Business Development and Marketing Injury Treatment Center of South Florida, Inc. Boca Raton, FL Aug 04, 2014 $62,944
Community Marketing and Business Development Analy Microfinance International Corporation Washington, DC Aug 30, 2011 $50,000
Business Developer & Marketing Esystems, Inc. Princeton, NJ Dec 19, 2011 $50,000
Marketing/Business Developer Networkguys, Inc. Fremont, CA Sep 14, 2010 $49,995
Business Development & Marketing Igraphix Corp Naples, FL Nov 01, 2011 $47,584
Marketing & Business Developer Abiso Hospitality Group LLC Bethesda, MD Oct 01, 2012 $47,500
Marketing/Pr Business Development H. Stern Jewelers Inc. New York, NY Sep 15, 2016 $45,906
Marketing/Pr Business Development H. Stern Jewelers Inc. New York, NY Sep 15, 2013 $45,448
International Marketing & Business Development ANA Mediterranean Shipping Company (USA), Inc. New York, NY Sep 28, 2012 $44,766
Marketing Coordinator/Business Developer Zered Inc. NY Dec 05, 2011 $44,766
Business Development and Marketing The Dairy Fairy LLC Surfside, FL Oct 01, 2011 $42,888

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Top Skills for A Marketing/Business Development

  1. Business Development
  2. Company Website
  3. Sales Strategies
You can check out examples of real life uses of top skills on resumes here:
  • Manage the marketing and business development for hundreds of trade associations, forecast cannibalization of programs and promote member retention.
  • Ensured ongoing effectiveness of current and future company websites.
  • Developed sales strategies by following proven metric activity.
  • Acquired new clients, built business relationships and supported charity events for non-profit organizations
  • Research and implementation for new product development.

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Top 10 Best States for Marketing/Business Development

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Texas
  • (2,352 jobs)
  • (692 jobs)
  • (1,166 jobs)
  • (964 jobs)
  • (133 jobs)
  • (5,955 jobs)
  • (1,152 jobs)
  • (83 jobs)
  • (319 jobs)
  • (2,195 jobs)

Top Marketing/Business Development Employers

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Jobs From Top Marketing/Business Development Employers

Marketing/Business Development Videos

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Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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