Marketing/business development demographics and statistics in the US
Marketing/business development demographics research summary. Zippia estimates marketing/business development demographics and statistics in the United States by using a database of 30 million profiles. Our marketing/business development estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing/business development after extensive research and analysis:
- There are over 131,883 marketing/business development currently employed in the United States.
- 47.3% of all marketing/business development are women, while 52.7% are men.
- The average marketing/business development age is 39 years old.
- The most common ethnicity of marketing/business development is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 94% of what men earned.
- 10% of all marketing/business development are LGBT.
- Marketing/business development are 60% more likely to work at private companies in comparison to public companies.
On this page
Marketing/business development demographics by:
Marketing/business development gender statistics
47.3% of marketing/business development are women and 52.7% of marketing/business development are men.
- Male, 52.7%
- Female, 47.3%
Marketing/business development gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.7% |
| Female | 47.3% |
Marketing/business development gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$74,050
Female income
$69,510
Marketing/business development gender ratio over time
This data breaks down the percentage of men and women in marketing/business development positions over time. Currently, 47.3% of marketing/business development are female.
Marketing/business development gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 71.83% | 28.17% |
| 2011 | 71.53% | 28.47% |
| 2012 | 72.09% | 27.91% |
| 2013 | 72.02% | 27.98% |
| 2014 | 70.37% | 29.63% |
| 2015 | 69.94% | 30.06% |
| 2016 | 69.82% | 30.18% |
| 2017 | 68.87% | 31.13% |
| 2018 | 55.05% | 44.95% |
| 2019 | 53.96% | 46.04% |
| 2020 | 52.36% | 47.64% |
| 2021 | 52.74% | 47.26% |
Marketing/business development related jobs gender ratio
We compared marketing/business development with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing/Business Development | 53% | 47% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing/business development demographics by race
The most common ethnicity among marketing/business development is White, which makes up 74.6% of all marketing/business development. Comparatively, 8.7% of marketing/business development are Hispanic or Latino and 8.2% of marketing/business development are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing/business development race
| Marketing/business development race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing/business development race and ethnicity over time
See how marketing/business development racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing/business development race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing/business development wage gap by race
According to our data, asian marketing/business development have the highest average salary compared to other ethnicities. Black or african american marketing/business development have the lowest average salary at $69,511.
| Ethnicity | Salary |
|---|---|
| Unknown | $73,633 |
| White | $73,265 |
| Black or African American | $69,511 |
| Asian | $81,351 |
| Hispanic or Latino | $72,984 |
Average marketing/business development age
See how the average age of marketing/business development varies based on ethnicity and gender.
Male
Female
Marketing/business development age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing/business development age breakdown
The average age of marketing/business development is 40+ years years old, representing 44% of the marketing/business development population.
Marketing/business development age breakdown
| Marketing/Business Development Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing/business development educational attainment
The most common degree for marketing/business development is bachelor's degree, with 74% of marketing/business development earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 8%.
- Bachelor's, 74%
- Master's, 13%
- Associate, 8%
- High School Diploma, 2%
- Other Degrees, 3%
Marketing/business development by degree level
| Marketing/business development degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Master's | 13% |
| Associate | 8% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Marketing/business development jobs you might like
Marketing/business development wage gap by degree level
According to the data, marketing/business development with a Doctorate degree earn more than those without, at $91,759 annually. With a Master's degree, marketing/business development earn a median annual income of $87,444 compared to $76,294 for marketing/business development with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $87,444 |
| Bachelor's Degree | $76,294 |
| Doctorate Degree | $91,759 |
Marketing/business development employment statistics
Most marketing/business development work for a private in the technology industry.
Company size where marketing/business development work
Below, you can see the size of companies where marketing/business development work.
Marketing/business development jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 17% |
| > 10,000 employees | 26% |
Marketing/business development jobs by company type
Employees with the marketing/business development job title have their preferences when it comes to working for a company. For instance, most marketing/business development prefer to work at private companies over public companies.
Marketing/business development jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 32% |
| Private | 60% |
| Government | 2% |
Marketing/business development jobs by industry
The most common industries for marketing/business development are technology, finance and health care.
Marketing/business development industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 16% |
| Technology | 12% |
| Finance | 10% |
| Health Care | 9% |
| Professional | 7% |
| Media | 5% |
| Manufacturing | 5% |
| Education | 5% |
| Retail | 4% |
| Transportation | 3% |
| Telecommunication | 3% |
| Construction | 3% |
| Internet | 2% |
| Hospitality | 2% |
| Government | 2% |
| Automotive | 2% |
| Start-up | 2% |
| Energy | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Utilities | 1% |
| Real Estate | 1% |
Marketing/business development turnover and employment statistics
Marketing/business development unemployment rate over time
The unemployment rate for marketing/business development between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing/business development unemployment rate by year
| Year | Marketing/business development unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing/business development tenure
The average marketing/business development stays at their job for 1-2 years, based on the 2,216 marketing/business development resumes in Zippia's database.
Marketing/business development tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 17% |
| 1-2 years | 31% |
| 3-4 years | 15% |
| 5-7 years | 16% |
| 8-10 years | 9% |
| 11+ years | 12% |
Marketing/business development LGBT ratio compared to similar jobs
Review the percent of marketing/business development that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Client Engagement Manager | 7.25% | 85,221 |
| Recruitment Advertising Manager | 9.54% | 6,762 |
| Marketing/Business Development | 9.86% | - |
| Community Development Manager | 16.11% | 86,667 |
Similar marketing/business development jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Client Engagement Manager | 7.25% | 85,221 |
| Recruitment Advertising Manager | 9.54% | 6,762 |
| Community Development Manager | 16.11% | 86,667 |
Foreign languages spoken by marketing/business development
The most common foreign language among marketing/business development is Spanish at 40.6%. The second-most popular foreign language spoken is French at 13.5% and Portuguese is the third-most popular at 6.8%.
- Spanish, 40.6%
- French, 13.5%
- Portuguese, 6.8%
- German, 6.8%
- Chinese, 6.0%
- Other, 26.3%
Marketing/business development languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 40.6% |
| French | 13.5% |
| Portuguese | 6.8% |
| German | 6.8% |
| Chinese | 6.0% |
| Other | 26.3% |
