Marketing/business development resume examples from 2026
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How to write a marketing/business development resume
Craft a resume summary statement
A well-written resume summary is basically an elevator pitch. You are summing up your skills and experience in a few sentences to wow recruiters, hiring managers, and decision makers into giving you an interview. Here are some tips to putting your best foot first with your resume summary:
Step 1: Start with your current job title, or the one you aspire to. Are you a passionate manager? A skilled analyst? It's a good starting point.
Step 2: Next put your years of experience in marketing/business development-related roles.
Step 3: Now is the time to put your biggest accomplishment or something you are professionally proud of.
Step 4: Read over what you have written. It should be 2-4 sentences. Your goal is to summarize your experience, not recite your resume.
These four steps should give you a strong elevator pitch and land you some marketing/business development interviews.Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.
List the right project manager skills
Many resumes are filtered out by hiring software before a human eye ever sees them. A robust Skills section can let recruiters (and bots) know you have the skills to do the job. Here is how to make the most of your skills section:
- Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
- Include as many relevant hard or technical marketing/business development skills as possible for each job you apply to.
- Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
Here are example skills to include in your “Area of Expertise” on a marketing/business development resume:
- Product Development
- Email Campaigns
- Business Development
- Proposal Development
- Market Research
- Trade Shows
- Business Relationships
- SEO
- Business Plan
- Market Analysis
- Healthcare
- Press Releases
- B2B Marketing
- Client Relationships
- Event Planning
- Real Estate
- Collateral Materials
- Account Management
- RFP
- Cold Calls
- Website Content
- PowerPoint
- Market Trends
- Customer Relationships
- HR
- Graphic Design
- Google Adwords
Zippia’s AI can customize your resume for you.
How to structure your work experience
A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.
- Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
- Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
- Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.
How to write marketing/business development experience bullet points
Your resume is your chance to show your biggest accomplishments. Don't just list your job responsibilities, instead take the opportunity to show why you're really good at what you do. Here is how you do that:
- Start with strong action verbs like managed, spearheaded, created, etc. Your goal is to show what you did and verbs will help demonstrate your contributions.
- Use numbers to quantify your achievements. Did you save time with a new report? Increase revenue? How large was the team you managed?
- Keep it concise. You're highlighting your achievements. Consider if all details you are sharing are relevant, or can be written more efficiently.
Here are great bullet points from marketing/business development resumes:
Work history example #1
Business Development Specialist
Chevron
- Contacted vendors to encourage certification and open communication with Texaco's Safety, Health and Environment Department.
- Used JavaScript for various types of client side coding.
- Attracted interest of two Puerto Rican Governors wanting to create aerospace industry on island.
- Coordinated business network conferences and created marketing program to increase sales and client engagement.
- Developed multimedia and online training videos.
Work history example #2
Business Developer
FedEx
- Exceeded quarterly revenue attainment by effectively utilizing sales prospecting/CRM tools and customer presentations for large volume B2B accounts.
- Designed, developed and implemented an automated Customer Assurance portal for FedEx Sales utilizing SharePoint 2010.
- Developed rapport with customers to generate revenue for FedEx.
- Managed a sales territory comprised of over 400 small-medium sized commercial accounts via telephone and online appointments.
- Contacted customers via telephone to sell a variety of FedEx Services, (Express, Ground, International).
Work history example #3
Pharmaceutical Sales Representative
Pfizer
- Engaged and interacted with thought leaders in the Infectious Disease, General Surgery, Pulmonary/Critical Care and Oncology sectors.
- Conducted Pain, Rheumatology, Orthopedic, Arthritis, and Musculoskeletal sales for world's largest research-based biomedical and pharmaceutical company.
- Selected as 1 of 507 representatives from among 10,000 applicants to establish Pfizer's Pratt Pharmaceuticals Division.
- Garnered 90% market share for new Chantix pharmaceutical product.
- Enhanced the sales performance of Relpax, Celebrex, Bextra, Aricept and Zoloft.
Work history example #4
Business Development Executive
Amazon
- Planned and executed on-site merchandising, affiliate marketing, email marketing, and title-based/seasonal promotional offers.
- Recognized by Regional Sales Director for ability to schedule appointments with C-Level Executives, within a short time frame.
- Communicated via phone, email, & fax with prospective & existing customers on a daily basis.
- Assisted in brokering a successful purchase order from a chain of high-end department stores in Seoul.
- Prospected for new leads, analyzed client needs, recommended solutions, presented to C-level executives and ensured optimal satisfaction levels.
Zippia’s AI can customize your resume for you.
Add an education section to your resume
- The highest degree you have achieved.
- TWhere you attended school, and the dates (Although if you graduated some time ago, leave the date off to avoid ageism)
- TField of study
- TAny honors, relevant coursework, achievements, or pertinent activities
Here are some examples of good education entries from marketing/business development resumes:
Bachelor's Degree in political science
University of California - Davis, Davis, CA
2002 - 2005
Bachelor's Degree in business
Indiana Wesleyan University, Marion, IN
2006 - 2009
Highlight your marketing/business development certifications on your resume
Certifications can be a crucial part of your resume. Many jobs have required certifications.
Include the full name of the certification, along with the name of the issuing organization and date of obtainment.
If you have any of these certifications, be sure to include them on your marketing/business development resume:
- Professional Certified Marketer (PCM)
- Certified Sales Professional (CSP)