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Marketing/business development skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Adegoke Oke Ph.D.,
Adegoke Oke Ph.D.
Below we've compiled a list of the most critical marketing/business development skills. We ranked the top skills for marketing/business development based on the percentage of resumes they appeared on. For example, 8.6% of marketing/business development resumes contained product development as a skill. Continue reading to find out what skills a marketing/business development needs to be successful in the workplace.

15 marketing/business development skills for your resume and career

1. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how marketing/business development use product development:
  • Developed an Integrated Product Development Methodology as a thesis study to accommodate for a new industry-oriented customer segmentation criterion.
  • Drive implementation and management of applications for green certification board product development and sustainability standards.

2. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing/business development use email campaigns:
  • Initiated marketing strategies, primarily product-specific messaging through writing website content, developing web seminars, and creating targeted email campaigns.
  • Created case studies, email campaigns, and maintained social media presence.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing/business development use business development:
  • Manage the marketing and business development for hundreds of trade associations, forecast cannibalization of programs and promote member retention.
  • Served as a personal assistant and independently coordinated all support duties for the Director of Business Development and Marketing.

4. Proposal Development

Here's how marketing/business development use proposal development:
  • Participated in proposal development, color team reviews, and production.
  • Defined formal capture and proposal development processes; established win-rate metrics for each business area; led major proposal development efforts.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing/business development use market research:
  • Complete business modeling including market research, competitive analysis and market testing, leading to go/no-go decisions.
  • Conducted market research and business analysis to identify new client opportunities resulting in winning new business.

6. Trade Shows

Here's how marketing/business development use trade shows:
  • Cultivated company/product presence through developing live events, participating in industry trade shows and conferences, and attending industry charity events.
  • Promoted premier defense and environmental trade shows showcasing computer graphics technologies.

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7. Business Relationships

Here's how marketing/business development use business relationships:
  • Maintained contacts and developed new business relationships with third-party stakeholders, including industry building and construction entities.
  • Acquired new clients, built business relationships and supported charity events for non-profit organizations

8. SEO

Here's how marketing/business development use seo:
  • Recruited and trained web marketing teams that built websites, graphics, video, and SEO for clients.
  • Targeted the energy, lighting, military, aerospace, and consumer markets with CRM and SEO tools.

9. Business Plan

Here's how marketing/business development use business plan:
  • Developed a strategic business plan for West Virginia market penetration including analysis of the organization's strengths, weaknesses and competition.
  • Developed Business plan and strategy based on economic factors and niche service targeting high volume consumers within industry.

10. Market Analysis

Here's how marketing/business development use market analysis:
  • Perform thorough market analysis and develop marketing strategies to generate qualified prospective rental traffic.
  • Prepared event budgets and perform detailed market analysis.

11. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how marketing/business development use healthcare:
  • Analyzed opportunities for silicone rubber in consumer healthcare market that improved product line strategy.
  • Launch and support multiple markets in diverse industries including distribution, manufacturing, healthcare, law, sports, etc.

12. Press Releases

Here's how marketing/business development use press releases:
  • Authored literature for press releases, trade publications and promotional advertisements.
  • Developed a full range of written materials, including press releases, byline articles, speeches, client correspondence and reports.

13. B2B Marketing

Here's how marketing/business development use b2b marketing:
  • Created and implemented first-ever corporate brand positioning, brand communication and inbound/outbound B2B marketing efforts for start-up.
  • Implemented a B2B marketing strategy and overall communication plan that produced long-term partners.

14. Facebook

Here's how marketing/business development use facebook:
  • Developed social media strategies for sites including Facebook and Twitter to drive customer engagement opportunities.
  • Developed social media pages including Facebook and Twitter while monitoring and updating regularly.

15. Client Relationships

Here's how marketing/business development use client relationships:
  • Cultivated and created new client relationships and potential business partners.
  • Manage and service client relationships by ensuring excellent service and compliance with company standards and procedures.
top-skills

What skills help Marketing/Business Development find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing/business development resumes?

Adegoke Oke Ph.D.

Professor of Supply Chain Management, Arizona State University

Effective communication, leadership, critical thinking skills. Can you be entrepreneurial in the face of adversity? Demonstrating situations where the candidate has been able to persevere and solve problems in the face of diversity would be very attractive to employers.

What soft skills should all marketing/business developments possess?

Adegoke Oke Ph.D.

Professor of Supply Chain Management, Arizona State University

In general, people skills: leadership, effective communication and negotiation skills, the ability to work effectively with people in different cultures and in a team environment.

What hard/technical skills are most important for marketing/business developments?

Adegoke Oke Ph.D.

Professor of Supply Chain Management, Arizona State University

Data analytics skills are currently in high demand, so is understanding the impact of emerging technologies and digitization on business

What marketing/business development skills would you recommend for someone trying to advance their career?

Dr. Uric DufreneDr. Uric Dufrene LinkedIn profile

Professor of Finance, Sanders Chair in Business, Indiana University Southeast

First, I would not recommend a gap year. One of the skills that is critically important, regardless of the time period, is adaptability. Learning how to adapt to the circumstances around you is a skill that is valued in the workplace, regardless of the year. This is a key part of problem solving. Solving problems with the conditions and resources on hand will prepare you for a lifelong success in any field. As a graduate develops a reputation for problem solving, they emerge as a "go to" employee and will be seen by others as a leader, in their department or company.

What type of skills will young marketing/business developments need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing/business development stand out to employers?

Todd Lee GoenTodd Lee Goen LinkedIn profile

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
Do you want to know more?
Read more about what experts have to say about marketing/business development

List of marketing/business development skills to add to your resume

Marketing/business development skills

The most important skills for a marketing/business development resume and required skills for a marketing/business development to have include:

  • Product Development
  • Email Campaigns
  • Business Development
  • Proposal Development
  • Market Research
  • Trade Shows
  • Business Relationships
  • SEO
  • Business Plan
  • Market Analysis
  • Healthcare
  • Press Releases
  • B2B Marketing
  • Facebook
  • Client Relationships
  • Event Planning
  • Twitter
  • Real Estate
  • Collateral Materials
  • Linkedin
  • Account Management
  • RFP
  • Cold Calls
  • Website Content
  • PowerPoint
  • Market Trends
  • Customer Relationships
  • HR
  • Graphic Design
  • Google Adwords
  • ROI
  • Sales Presentations
  • Strategic Partnerships
  • Photoshop
  • Sales Strategies
  • Brand Development
  • Content Marketing
  • Brand Marketing
  • Promotional Materials
  • Email Blasts
  • Event Management
  • B Testing
  • PPC
  • Sales Process
  • Strategic Plan
  • OEM
  • Competitive Analysis
  • Saas
  • B2C

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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