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Working As a Marketing Campaign Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $92,000

    Average Salary

What Does A Marketing Campaign Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Campaign Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Careers Before Marketing Campaign Manager
Internship 9.5%
Manager 2.6%
Top Careers After Marketing Campaign Manager
Internship 6.2%
Manager 3.9%
Volunteer 3.4%
Consultant 2.5%

Do you work as a Marketing Campaign Manager?

Average Yearly Salary
$92,000
Show Salaries
$69,000
Min 10%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$122,000
Max 90%
Best Paying Company
Dell
Highest Paying City
Belmont, CA
Highest Paying State
California
Avg Experience Level
1.7 years
How much does a Marketing Campaign Manager make at top companies?
The national average salary for a Marketing Campaign Manager in the United States is $92,379 per year or $44 per hour. Those in the bottom 10 percent make under $69,000 a year, and the top 10 percent make over $123,000.

Real Marketing Campaign Manager Salaries

Job Title Company Location Start Date Salary
Senior Campaign Marketing Manager, Origin Electronic Arts, Inc. Redwood City, CA Jul 17, 2014 $129,500
Audience Marketing Manager, Campaigns Microsoft Corporation Redmond, WA Apr 15, 2013 $109,180
Marketing Campaign Manager Merkle Inc. Marlborough, MA Oct 25, 2014 $107,993
Senior Marketing Campaign Manager Informatica Corporation Redwood City, CA Aug 09, 2011 $102,000
Manager, Marketing Campaigns Sears Holdings Management Corporation Hoffman Estates, IL Apr 07, 2014 $98,800
Manager, Marketing Campaigns Sears Holdings Management Corporation Hoffman Estates, IL Apr 07, 2014 $98,000
Digital Marketing Campaigns Manager Arctic Spine, LLC Anchorage, AK Sep 29, 2014 $81,500
Marketing Manager, Campaigns Firethorn Holdings, LLC Atlanta, GA Jul 06, 2010 $75,500 -
$117,400
Direct Marketing Campaign Manager Bank of America N.A. Cranford, NJ Dec 15, 2010 $75,000 -
$95,000
Campaign Manager, Marketing Services Jpmorgan Chase & Co. Wilmington, DE Oct 01, 2013 $53,400
Marketing Campaign Manager/Analyst Kipany Productions, Ltd. New York, NY Sep 23, 2010 $50,925

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Top Skills for A Marketing Campaign Manager

  1. Email
  2. Campaign Strategies
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Provided strategic and tactical recommendations to clients regarding their direct marketing programs, including unbiased assistance with Email Service Provider selection.
  • Managed implementing plans including product positioning, campaign strategies, and marketing strategy insights.
  • Managed direct-to-consumer marketing campaigns that involved DRTV, consumer/trade print, and online advertising.
  • Redesigned the web applications by replacing the Custom MVC framework with the Spring MVC module.
  • Experience identifying actionable, ROI-based marketing and product opportunities through customer analysis and statistical information.

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Average Salary:

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Top 10 Best States for Marketing Campaign Managers

  1. California
  2. New York
  3. Colorado
  4. Washington
  5. Virginia
  6. New Jersey
  7. Idaho
  8. Delaware
  9. North Carolina
  10. Rhode Island
  • (6,276 jobs)
  • (2,425 jobs)
  • (743 jobs)
  • (1,118 jobs)
  • (868 jobs)
  • (1,003 jobs)
  • (83 jobs)
  • (94 jobs)
  • (765 jobs)
  • (141 jobs)

Marketing Campaign Manager Demographics

Gender

Female

49.3%

Male

39.8%

Unknown

10.9%
Ethnicity

White

59.8%

Hispanic or Latino

15.1%

Asian

11.1%

Black or African American

10.0%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

35.9%

German

10.9%

French

10.9%

Mandarin

7.8%

Chinese

6.3%

Italian

4.7%

Japanese

3.1%

Russian

3.1%

Swahili

1.6%

Portuguese

1.6%

Hungarian

1.6%

Bosnian

1.6%

Georgian

1.6%

Serbian

1.6%

Romanian

1.6%

Carrier

1.6%

Polish

1.6%

Arabic

1.6%

Cantonese

1.6%
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Marketing Campaign Manager Education

Schools

University of Phoenix

11.4%

University of Washington

8.6%

University of Texas at Austin

7.1%

New York University

6.4%

University of Texas at Dallas

5.0%

University of Georgia

5.0%

Washington State University

5.0%

Colorado State University

5.0%

University of Nevada - Las Vegas

4.3%

Arizona State University

4.3%

Harvard University

4.3%

Northeastern University

4.3%

University of Arizona

4.3%

University of South Florida

3.6%

Brigham Young University

3.6%

University of Cincinnati

3.6%

Georgia State University

3.6%

University of Southern California

3.6%

Emerson College

3.6%

DePaul University

3.6%
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Majors

Business

27.0%

Marketing

24.8%

Communication

12.2%

Management

4.8%

Public Relations

3.8%

Advertising

3.2%

Graphic Design

3.2%

English

2.7%

Journalism

2.4%

Finance

2.0%

Psychology

1.8%

Political Science

1.8%

Kinesiology

1.7%

Business Communications

1.5%

Education

1.4%

Economics

1.4%

Liberal Arts

1.2%

Sociology

1.2%

International Business

1.1%

Fine Arts

1.1%
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Degrees

Bachelors

59.7%

Masters

24.4%

Other

9.3%

Associate

3.3%

Certificate

2.0%

Diploma

0.7%

Doctorate

0.6%
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Updated May 19, 2020