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Become A Marketing Campaign Manager

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Working As A Marketing Campaign Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Marketing Campaign Manager Do At Siemens

* Maintain database of market studies, competitive intelligence, and
* primary research to discern areas of specific need or interest in
* midmarket space within PLM, MOM, and ALM domains
* Assist campaign owners in developing midmarket specific campaign
* briefs, identifying solutions, personas, and tactics uniquely
* applicable to this market segment
* Advise campaign owners directly on messaging within campaigns,
* ensuring all positioning is tailored to match key themes resonant with
* midmarket buyers
* Ensure resulting campaign content is suitable forexecution within
* marketing automation platformsemployed by our ecosystem of channel
* partners
* Report on effectiveness of midmarket campaigns and suggested tactics,
* using analytics to determine continuous improvements

What Does A Marketing Campaign Manager Do At Aon Corporation

* Support overall change management efforts by crafting the client marketing campaigns that relate to launching and marketing products in a new, innovative way for the firm
* Support any associated writing of content for collateral related to these campaigns including, product sheets, client materials, and emails
* Create the communication plan (message, purpose, timing, delivery channel) aligned with integrated rewards campaigns
* Report and manage analytics for integrated campaigns, ensuring campaigns meet business goals.
* Support internal communications around integrated campaign managing, through ongoing communication and client marketing progress that portrays excitement about the future direction of the business
* Develop messaging unique to certain personas and financial services sectors
* Use a variety of traditional and non-traditional channels to keep employees informed and engaged (social media, interactive webcasts, videos)
* You Bring Knowledge and Expertise

What Does A Marketing Campaign Manager Do At Costar Group

* Create and manage marketing campaigns and lead generation activities to include inbound marketing campaigns, nurture campaigns, digital advertising, trade shows and direct marketing
* Work with sales, CRM and creative services teams to design and execute campaigns
* Report on and analyze campaign effectiveness across digital, social, call center and inbound sales activity; and seek out best practices to improve campaign results
* Work directly with Sales Ops to track leads throughout the sales organization to quantify marketing campaign ROI
* Create marketing programs around key pieces of Apartments.com content to appeal to property managers and brokers
* Assist in identifying and drafting customer testimonials (both written and video) and case studies from satisfied property managers and brokers
* Develop and manage sales resources to ensure sales has leading-edge content and materials

What Does A Marketing Campaign Manager Do At Lucas Group-Search

* Develop and execute B2B marketing programs for a variety of channels, industries, and target audiences in line with overall goals
* Develop nurture programs targeting both prospects and existing clients across various channels with the goal of driving conversions, opportunities and bookings
* Test, measure and optimize messaging, assets, programs, segments, tactics, etc. on an ongoing basis
* Define common campaign structure and elements to be used across industries and channels
* Allocate and document the responsibilities of various functions during the campaign planning and execution lifecycle, follow up with relevant parties and communicate timelines and expectations both with marketing and marketing strategy
* Work with industry groups, marketing strategists and sales leaders to shape yearlong campaign themes
* Coordinate with key functions as they fulfill on the programs that comprise a campaign (reputation, demand creation, sales enablement, market intelligence), and the tactics that comprise these programs
* Act as an ombudsman for questions on campaign priorities, responsibilities, resources and timing
* Work with data analyst, web, SEM, social, paid advertising and marketing automation specialists to measure campaign performance with business leaders to course-correct as campaign execution unfolds
* Edit, proof-read, and get approval for marketing campaignsBecome the center of excellence for all digital marketing assets and programs by providing support cross functionally and sharing successes across the enterprise
* Work with Sales teams to update them on current programs and initiatives, and strengthen alignment between sales & marketing
* Participate in the brainstorming and implementation of new programs, tactics, and processes
* This Marketing Campaign Manager position requires professional and prudent communications working in a team environment with a diverse group of associates.
* If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you
* Please email your resume to Amanda Cooper at the Lucas Group at [Click Here to Email Your Resum ]
* Follow me on LinkedIn for new roles and industry information at: Date Posted: January 3, 2018Valid untilFebruary 1, 2018150

What Does A Marketing Campaign Manager Do At Megapath

* Create and manage marketing campaigns and programs to drive enterprise customer acquisition, and revenue growth in the base.
* Work cross-functionally to deploy in market.
* Develop business cases and proposals for promotional offers, new marketing campaigns, advertising, and sales outreach efforts to drive growth.
* Develop communication plans and drive content needs for lead generation efforts, nurture campaigns and thought leadership of telecom products to the enterprise market.
* Effectively implement campaigns using sales and marketing tools such as Marketo, Salesforce.com, Constant Contact, as well as predictive tools like Lattice, EverString, etc.
* Analyze target market opportunities and identify sources of prospects and leads for programs in support of sales development reps and account executives.
* Produce executive dashboards and briefings on the effectiveness of campaigns and overall return on investment.
* Benchmark and provide strategic insight on company's market positioning; provide ongoing product and price trend; identify market opportunities, develop sales tactics for maximum effectiveness.
* BA/BS in business, marketing or similar degree.
* years of experience in successful marketing of telecommunications or similar high-tech products with emphasis on lead generation and marketing campaign management supporting enterprise sales.
* A strong practical, day-to-day knowledge of marketing tactics and business processes
* Ability to identify market opportunities, conduct competitive research, formulate and propose revenue growth campaigns.
* Must have experience deploying programs using marketing automation platforms (e.g., Marketo, Pardot, etc) and preferably experience using predictive analytics platforms (e.g., Lattice, Radius, etc.)
* Exemplary communication (verbal and written) techniques for assessing business opportunities and interacting with all internal organizations and business customer groups.
* Ability to convey complex ideas and data in a simple-to-understand manner.
* Demonstrated ability to work effectively in highly diverse cross-functional teams in implementing product-driven marketing initiatives
* Strong ability to manage and prioritize multiple projects simultaneously.
* Best fit for a self-driven individual wanting to make an impact and driven by results.
* Ability to drive tactical short-term results while remaining focused on long term strategic goals
* Intermediate to advanced Excel skills; proficiency with Word, Power Point and Outlook.
* Extensive working, day-to-day practical experience with Constant Contact, sfdc.com and Marketo.
* Strong financial analysis (margin, forecasting) skills in order to assess market opportunities and present campaign results to executive management.
* Posting Job Title: Enterprise Marketing Campaign Manager
* ID (Req Number): 2017
*

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How To Become A Marketing Campaign Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Campaign Manager jobs

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Real Marketing Campaign Manager Salaries

Job Title Company Location Start Date Salary
Marketing Campaign Manager Merkle Inc. Marlborough, MA Oct 25, 2014 $107,993
Senior Marketing Campaign Manager Informatica Corporation Redwood City, CA Aug 09, 2011 $102,000
Manager, Marketing Campaigns Sears Holdings Management Corporation Hoffman Estates, IL Apr 07, 2014 $98,800
Manager, Marketing Campaigns Sears Holdings Management Corporation Hoffman Estates, IL Apr 07, 2014 $98,000
Digital Marketing Campaigns Manager Arctic Spine, LLC Anchorage, AK Sep 29, 2014 $81,500
Marketing Analytics and Campaign Manager Lavastorm Analytics, Inc. Boston, MA Mar 06, 2015 $78,000
Direct Marketing Campaign Manager Bank of America N.A. Cranford, NJ Dec 15, 2010 $75,000 -
$95,000
Marketing Campaign Manager/Analyst Kipany Productions, Ltd New York, NY Sep 23, 2010 $50,925
Marketing Research/Campaign Manager Vigor Concepts Schaumburg, IL Mar 25, 2012 $40,000
Marketing Research/Campaign Manager Vigor Concepts Chicago, IL Sep 12, 2012 $40,000
Marketing Research/Campaign Manager Vigor Concepts Chicago, IL Oct 01, 2012 $40,000

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Top Skills for A Marketing Campaign Manager

EmailCampaignsCampaignStrategyOnlineWebsiteDevelopmentROIGoogleAnalyticsDataAnalysisFacebookSEOCRMTwitterSalesforceProjectManagementFinancialDemandGenerationCampaignPerformanceTradeShowsCustomerServiceSEMSearchEngine

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Top Marketing Campaign Manager Skills

  1. Email Campaigns
  2. Campaign Strategy
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Managed over ten marketing vendors to help implement telemarketing, direct mail, email campaigns.
  • Managed and designed the campaign strategy for over 120 C-level national marketing campaigns.
  • Manage online campaigns with aggressive revenue targets while participating in the strategic planning process.
  • Collected ROI data to measure campaign success - revenue flowing to Intel and our software partners through end user purchases.
  • Used Facebook advertising and tracked the progress of our campaigns.

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