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Best marketing campaign manager certifications
Marketing campaign manager certifications allow job seekers to demonstrate their competency as an marketing campaign manager to employers. However, not all marketing campaign manager certifications provide the same value for job seekers.
The best certifications for a marketing campaign manager are Professional Certified Marketer (PCM), Google Data Analytics Professional Certificate, and Project Management Professional (PMP).
Below is a list of the best marketing campaign manager certifications. Obtaining an marketing campaign manager certification will give you a leg up when you apply for jobs and increase your potential salary.
3 best certifications for marketing campaign managers
| Rank | Marketing campaign manager certification | Organization |
|---|---|---|
| 1 | Professional Certified Marketer (PCM) | AMA |
| 2 | Google Data Analytics Professional Certificate | |
| 3 | Project Management Professional (PMP) | PMI |
3 best marketing campaign manager certifications
1. Professional Certified Marketer (PCM)
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
2. Google Data Analytics Professional Certificate
Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
3. Project Management Professional (PMP)
The PMP designation following your name tells current and potential employers that you have demonstrated a solid foundation of knowledge from which you can competently practice project management.To be eligible for a PMP Credential, you must first meet specific educational and project management experience requirements and agree to adhere to a code of professional conduct. The final step to becoming a PMP is passing a rigorous multiple-choice examination designed to objectively assess and measure your ability to apply project management knowledge in the following six domains: initiating the project, planning the project, executing the project, monitoring and controlling the project, closing the project, and professional and social responsibility. This computer-based examination is administered globally with translation aids in 10 languages.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
What is the best certification for a marketing campaign manager?
The best marketing campaign manager certification is Professional Certified Marketer (PCM). The Professional Certified Marketer (PCM) is awarded by the American Marketing Association. The advanced certification is for more experienced employees as it often requires some work experience to acquire.
Here's a bit more background on how to obtain this marketing campaign manager certification:
- To become a certified Professional Certified Marketer (PCM), you need to pass the exam.
- Lucky you - certification doesn't require more than two years of work experience.
- Renew certification every 3 year.
What are some of the most in-demand certifications for marketing campaign managers?
The most in-demand marketing campaign manager certification is Project Management Professional based on all active job postings. Having this marketing campaign manager certification will give you access to more marketing campaign manager jobs with higher salaries.
The most common combination of marketing campaign manager certifications include: Professional Certified Marketer (PCM), Google Data Analytics Professional Certificate, and Project Management Professional (PMP).
Online courses for marketing campaign managers to earn certifications
1. Product Management (Part Time)
Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...
2. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
3. Predictive Analytics for Business
Learn to apply predictive analytics and business intelligence to solve real-world business problems...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Marketing Analytics
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious...
6. Email Marketing 2021: Build and Launch Effective Campaigns
Learn How to Create an Effective Email Marketing Campaign That Makes Your Business More Successful...
7. Email Marketing. Increase Sales With Email Marketing!
A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...
8. Product Manager
Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...
9. Data Product Manager
Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...
10. Marketing Analytics & Retail Business Management using Excel
Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling...
11. Google Analytics, GTM. How to improve your marketing?
Learn how to increase your online marketing performance with analytical tools to effectively promote your business!...
12. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
13. AI for Business Leaders
Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...
14. Marketing Campaign Strategy from A to Z
Learn how to launch a Marketing Campaign from start to finish...
15. Facebook Ads 2023: Launch Your Best Advertising Campaign
Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business...
16. Business Analytics
In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...
17. AI Product Manager
Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...
18. Professional Diploma in CRM Platforms Management
CRM Platforms at Sales, Service, Marketing and Business Management (Siebel, Dynamics CRM/365, Salesforce, SAP CRM)...
19. Facebook Marketing 2023. Promote Your Business on Facebook!
Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...
20. Growth Product Manager
Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...