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The differences between marketing campaign managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $97,710 average annual salary of a marketing campaign manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Marketing Campaign Manager | Digital Marketing Manager | |
| Yearly salary | $97,710 | $99,563 |
| Hourly rate | $46.98 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing campaign managers and digital marketing managers have different pay scales, as shown below.
| Marketing Campaign Manager | Digital Marketing Manager | |
| Average salary | $97,710 | $99,563 |
| Salary range | Between $74,000 And $127,000 | Between $71,000 And $138,000 |
| Highest paying City | Santa Clara, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Conrad N. Hilton Foundation | |
| Best paying industry | Manufacturing | - |
There are a few differences between a marketing campaign manager and a digital marketing manager in terms of educational background:
| Marketing Campaign Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and digital marketing managers' demographics:
| Marketing Campaign Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |