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The differences between marketing campaign managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a marketing account manager. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing Campaign Manager | Marketing Account Manager | |
| Yearly salary | $97,710 | $67,983 |
| Hourly rate | $46.98 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing campaign managers and marketing account managers have different pay scales, as shown below.
| Marketing Campaign Manager | Marketing Account Manager | |
| Average salary | $97,710 | $67,983 |
| Salary range | Between $74,000 And $127,000 | Between $50,000 And $91,000 |
| Highest paying City | Santa Clara, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | American Tower | |
| Best paying industry | Manufacturing | Energy |
There are a few differences between a marketing campaign manager and a marketing account manager in terms of educational background:
| Marketing Campaign Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and marketing account managers' demographics:
| Marketing Campaign Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |