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The differences between marketing campaign managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $97,710 average annual salary of a marketing campaign manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Campaign Manager | Marketing Lead | |
| Yearly salary | $97,710 | $104,664 |
| Hourly rate | $46.98 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing campaign managers and marketing leads have different pay scales, as shown below.
| Marketing Campaign Manager | Marketing Lead | |
| Average salary | $97,710 | $104,664 |
| Salary range | Between $74,000 And $127,000 | Between $74,000 And $146,000 |
| Highest paying City | Santa Clara, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing campaign manager and a marketing lead in terms of educational background:
| Marketing Campaign Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and marketing leads' demographics:
| Marketing Campaign Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |