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The differences between marketing campaign managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $97,710 average annual salary of a marketing campaign manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Campaign Manager | Marketing Manager | |
| Yearly salary | $97,710 | $104,550 |
| Hourly rate | $46.98 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing campaign managers and marketing managers have different pay scales, as shown below.
| Marketing Campaign Manager | Marketing Manager | |
| Average salary | $97,710 | $104,550 |
| Salary range | Between $74,000 And $127,000 | Between $71,000 And $153,000 |
| Highest paying City | Santa Clara, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing campaign manager and a marketing manager in terms of educational background:
| Marketing Campaign Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and marketing managers' demographics:
| Marketing Campaign Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |