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The differences between marketing campaign managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a marketing program manager. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Marketing Campaign Manager | Marketing Program Manager | |
| Yearly salary | $97,710 | $86,807 |
| Hourly rate | $46.98 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Marketing campaign managers and marketing program managers have different pay scales, as shown below.
| Marketing Campaign Manager | Marketing Program Manager | |
| Average salary | $97,710 | $86,807 |
| Salary range | Between $74,000 And $127,000 | Between $64,000 And $116,000 |
| Highest paying City | Santa Clara, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Transportation |
There are a few differences between a marketing campaign manager and a marketing program manager in terms of educational background:
| Marketing Campaign Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and marketing program managers' demographics:
| Marketing Campaign Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |