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The differences between marketing campaign managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a marketing strategist. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing Campaign Manager | Marketing Strategist | |
| Yearly salary | $97,710 | $80,033 |
| Hourly rate | $46.98 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing campaign managers and marketing strategists have different pay scales, as shown below.
| Marketing Campaign Manager | Marketing Strategist | |
| Average salary | $97,710 | $80,033 |
| Salary range | Between $74,000 And $127,000 | Between $53,000 And $119,000 |
| Highest paying City | Santa Clara, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing campaign manager and a marketing strategist in terms of educational background:
| Marketing Campaign Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and marketing strategists' demographics:
| Marketing Campaign Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |