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The differences between marketing campaign managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing campaign manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $97,710 average annual salary of a marketing campaign manager.
The top three skills for a marketing campaign manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Marketing Campaign Manager | Product Marketing Manager | |
| Yearly salary | $97,710 | $112,220 |
| Hourly rate | $46.98 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,180 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Marketing campaign managers and product marketing managers have different pay scales, as shown below.
| Marketing Campaign Manager | Product Marketing Manager | |
| Average salary | $97,710 | $112,220 |
| Salary range | Between $74,000 And $127,000 | Between $83,000 And $149,000 |
| Highest paying City | Santa Clara, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Credit Karma | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing campaign manager and a product marketing manager in terms of educational background:
| Marketing Campaign Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing campaign managers' and product marketing managers' demographics:
| Marketing Campaign Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |