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Marketing campaign manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Joe Moore Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical marketing campaign manager skills. We ranked the top skills for marketing campaign managers based on the percentage of resumes they appeared on. For example, 12.9% of marketing campaign manager resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing campaign manager needs to be successful in the workplace.

15 marketing campaign manager skills for your resume and career

1. Digital Marketing

Here's how marketing campaign managers use digital marketing:

Acquired skills and understanding of digital marketing and aesthetics, branding digital media and traditional marketing.
Determined digital marketing campaigns by partnering with product marketing managers.

2. Marketing Campaigns

Here's how marketing campaign managers use marketing campaigns:

Collaborated with data warehouse to analyze customer database and identify potential customers and developed marketing campaigns for over ten new products.
Coordinated, analyzed, and managed email marketing campaigns; followed through with campaign analysis and managed client production information.

3. Integrated Marketing

Here's how marketing campaign managers use integrated marketing:

Developed and executed integrated marketing plans each rotation.
Develop and lead integrated marketing campaign from conception to launch across planning, delegation, execution and performance reporting.

4. Email Marketing

Here's how marketing campaign managers use email marketing:

Increased overall lead generation by implementing company's first email marketing campaign.
Reported email marketing results directly to executive staff and field sales organization.

5. Lead Generation

Here's how marketing campaign managers use lead generation:

Developed and implemented Pan-European and African lead generation campaigns to support sales organizations.
Provided lead generation campaign results to marketing and sales management.

6. Leverage

Leverage is an investment strategy technique that uses borrowed capital instead of new capital to increase the potential return on investment. Companies use this concept to multiply their exposure to a financial market without tying up additional investment capital to increase assets, cash flow, and returns, although it can also increase losses.

Here's how marketing campaign managers use leverage:

Leverage the company's real time messaging (RTM) platform to optimize and deliver online contextual ads.
Leverage A/B multivariate tests to highlight creative improvement opportunities along with insight into market temperature trends.

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7. Project Management

Here's how marketing campaign managers use project management:

Project Management Developed new tracking reports and modified existing reports for further insights.
Supervised project management and editorial staffs, as well as external production resources

8. Integrated Marketing Campaigns

Here's how marketing campaign managers use integrated marketing campaigns:

Generated innovative, strategic, integrated marketing campaigns and business development plans for launch of new market segments and promotional specials.
Coordinate development and execution of integrated marketing campaigns, strategy development, go-to-market plans, opportunity identification, and solution implementation.

9. Campaign Management

Campaign management is a collective term for work or activity that is used to plan, execute, monitor, and analyze all the factors of a standard marketing initiative and develop profitable sales direction. It allows one to monitor a marketing campaign and make the necessary changes to attract more customers and meet the objectives of the campaign.

Here's how marketing campaign managers use campaign management:

Supported property CRM and marketing initiatives by advising marketers on Campaign Management functionality and marketing best practices.
Included agency management, internal and external campaign communications, website/collateral support and overall campaign management.

10. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how marketing campaign managers use target audience:

Interfaced and negotiated directly with numerous strategic media vendors to expand campaign exposure among specific target audiences.
Collaborated with stakeholders from a range of disciplines to create a differentiated reach and touch point for target audiences.

11. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how marketing campaign managers use cloud:

Build Campaigns using Salesforce Marketing Cloud.
Marketed channel programs that enable channel partners and distributors to resell cloud provider-as-a-Service offers.

12. Content Marketing

Here's how marketing campaign managers use content marketing:

Received Bronze Award for developing and executing content marketing strategy to generate awareness and leads for commercial insurance product line.
Implemented HubSpot marketing automation software to facilitate content marketing efforts and generate inbound leads via website and social media channels.

13. B2B Marketing

Here's how marketing campaign managers use b2b marketing:

Analyzed technological trends to create B2B marketing solutions for electrical vehicle chargers, energy management and energy services.
Created and implemented first-ever corporate brand positioning, brand communication and inbound/outbound B2B marketing efforts for start-up.

14. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing campaign managers use salesforce:

Manage outside contractors, vendors, and agencies related to marketing campaign activity including Hubspot, MailChimp, and Salesforce.
Experience with marketing automation and campaign tools such as Salesforce, Marketo, Prismic, Hootsuite, and Asana.

15. Demand Generation

Dеmаnd gеnеrаtіоn іѕ a dаtа-drіvеn marketing strategy of сrеаtіng аwаrеnеѕѕ аnd interest for a рrоduсt оr ѕеrvісе wіth thе gоаl to increase wеbѕіtе traffic, gеnеrаtе leads amongst tаrgеt audience in hореѕ of grоwіng a business thrоugh thе uѕе оf tесhnоlоgу.

Here's how marketing campaign managers use demand generation:

Developed demand generation programs targeting new prospects in key segments and verticals to raise levels of customer acquisition and retention.
Designed end-to-end demand generation plan that aligned with Global Campaigns and Field Marketing objectives and filled Americas pipeline.

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What skills help Marketing Campaign Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing campaign manager resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all marketing campaign managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for marketing campaign managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What marketing campaign manager skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young marketing campaign managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing campaign manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of marketing campaign manager skills to add to your resume

The most important skills for a marketing campaign manager resume and required skills for a marketing campaign manager to have include:

Digital Marketing
Marketing Campaigns
Integrated Marketing
Email Marketing
Lead Generation
Leverage
Project Management
Integrated Marketing Campaigns
Campaign Management
Target Audience
Cloud
Content Marketing
B2B Marketing
Salesforce
Demand Generation
CRM

External Agencies
Lead Management
Channel Marketing
Salesforce Marketing Cloud
Campaign Strategies
Campaign Performance
ROI
Search Engine
KPIs
Leveraged
SEO
B Testing
External Vendors
Marketing Mix
Campaign Planning
Internal Clients

Creative Agencies
Business Development
PowerPoint
SEM
Webcasts
Email Campaigns
Campaign Results
Internal Stakeholders
HTML
WordPress
Linkedin
Telemarketing
Brand Positioning
Content Syndication
Content Development
Data Analysis

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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