What does a marketing campaign manager do?
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
Marketing campaign manager responsibilities
Here are examples of responsibilities from real marketing campaign manager resumes:
- Experience in managing CRM and VIP affairs for an online casino/bingo network operating 25 brands.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Establish KPIs and dashboard metrics for performance monitoring.
- Stay up-to-date to comply with ever changing SEO and PPC service delivery models and algorithms.
- Monetize SEO strategies for clients by optimizing & monitoring ad campaigns within budget client's budget.
- Serve as a resource on best practices, CRM strategies, program implications and experimental design concepts.
- Complete complex data mining and analysis gear at identifying new business, ROI growth potential, and gaining competitive intelligence.
- Control of all customer service reports such as KPIs, floor productivity, service metrics and others present to senior management.
- Develop and continuously employ formalized campaign testing procedures increasing campaign ROI.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Develop knowledge of publisher business models, such as loyalty, ad networks, SEM, email and content.
- Identify key drivers of email unsubscribes by developing a logistic regression model.
- Build Pre-Screen model that generate over 52K new accounts annually utilizing logistic regression.
- Initiate operations improvements through enhancing processes for inventory maintenance, employee staffing, payroll administration and sales reporting.
Marketing campaign manager skills and personality traits
We calculated that 13% of Marketing Campaign Managers are proficient in Digital Marketing, Marketing Campaigns, and Integrated Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Campaign Managers that have these skills listed on their resume here:
- Digital Marketing, 13%
Acquired skills and understanding of digital marketing and aesthetics, branding digital media and traditional marketing.
- Marketing Campaigns, 9%
Collaborated with data warehouse to analyze customer database and identify potential customers and developed marketing campaigns for over ten new products.
- Integrated Marketing, 6%
Developed and executed integrated marketing plans each rotation.
- Email Marketing, 5%
Increased overall lead generation by implementing company's first email marketing campaign.
- Lead Generation, 3%
Developed and implemented Pan-European and African lead generation campaigns to support sales organizations.
- Leverage, 3%
Leverage the company's real time messaging (RTM) platform to optimize and deliver online contextual ads.
Most marketing campaign managers use their skills in "digital marketing," "marketing campaigns," and "integrated marketing" to do their jobs. You can find more detail on essential marketing campaign manager responsibilities here:
Analytical skills. The most essential soft skill for a marketing campaign manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a marketing campaign manager resume shows how their duties depend on analytical skills: "leverage data to develop a cohesive buyer's journey across multiple channels - including social media, digital, event marketing. "
Communication skills. Many marketing campaign manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a marketing campaign manager will need this skill often in their role. This resume example is just one of many ways marketing campaign manager responsibilities rely on communication skills: "integrated marketing communications including television, print and radio. "
Creativity. marketing campaign managers are also known for creativity, which are critical to their duties. You can see how this skill relates to marketing campaign manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A marketing campaign manager resume example shows how creativity is used in the workplace: "leverage a/b multivariate tests to highlight creative improvement opportunities along with insight into market temperature trends. "
Interpersonal skills. For certain marketing campaign manager responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a marketing campaign manager rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what marketing campaign managers do: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. Another common skill required for marketing campaign manager responsibilities is "organizational skills." This skill comes up in the duties of marketing campaign managers all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real marketing campaign manager resume shows how this skill is central to what a marketing campaign manager does: "created company profiles for targeted marketing campaigns, including key contacts, organizational charts, financials, and corporate background. "
The three companies that hire the most marketing campaign managers are:
- Trellix53 marketing campaign managers jobs
- KPMG LLP10 marketing campaign managers jobs
- Bank of America9 marketing campaign managers jobs
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Compare different marketing campaign managers
Marketing campaign manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are some key differences in the responsibilities of each position. For example, marketing campaign manager responsibilities require skills like "leverage," "campaign management," "target audience," and "cloud." Meanwhile a typical senior manager of marketing has skills in areas such as "sr," "patients," "strong project management," and "digital transformation." This difference in skills reveals the differences in what each career does.
Senior managers of marketing tend to make the most money working in the technology industry, where they earn an average salary of $126,981. In contrast, marketing campaign managers make the biggest average salary, $97,284, in the manufacturing industry.senior managers of marketing tend to reach higher levels of education than marketing campaign managers. In fact, senior managers of marketing are 6.6% more likely to graduate with a Master's Degree and 0.4% more likely to have a Doctoral Degree.Marketing campaign manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing campaign manager responsibilities are more likely to require skills like "leverage," "campaign management," "target audience," and "cloud." Meanwhile, a manager, field marketing has duties that require skills in areas such as "grass," "market trends," "social media marketing," and "enterprise sales." These differences highlight just how different the day-to-day in each role looks.
On average, managers, field marketing earn a lower salary than marketing campaign managers. Some industries support higher salaries in each profession. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas marketing campaign managers have higher pay in the manufacturing industry, with an average salary of $97,284.Average education levels between the two professions vary. Managers, field marketing tend to reach similar levels of education than marketing campaign managers. In fact, they're 3.1% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing campaign managers in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing campaign manager vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing campaign manager resumes include skills like "email marketing," "lead generation," "leverage," and "campaign management," whereas a business development and marketing manager is more likely to list skills in "strategic partnerships," "revenue growth," "r," and "business development efforts. "
Business development and marketing managers earn the best pay in the finance industry, where they command an average salary of $88,175. Marketing campaign managers earn the highest pay from the manufacturing industry, with an average salary of $97,284.When it comes to education, business development and marketing managers tend to earn similar degree levels compared to marketing campaign managers. In fact, they're 3.4% more likely to earn a Master's Degree, and 0.9% more likely to graduate with a Doctoral Degree.Marketing campaign manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Even though a few skill sets overlap between marketing campaign managers and marketing strategists, there are some differences that are important to note. For one, a marketing campaign manager might have more use for skills like "leverage," "campaign management," "salesforce," and "demand generation." Meanwhile, some responsibilities of marketing strategists require skills like "social media marketing," "content strategy," "healthcare," and "web content. "
In general, marketing strategists earn the most working in the technology industry, with an average salary of $100,214. The highest-paying industry for a marketing campaign manager is the manufacturing industry.marketing strategists reach similar levels of education compared to marketing campaign managers, in general. The difference is that they're 1.3% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.Types of marketing campaign manager
Updated January 8, 2025
