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| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 523 | 0.00% |
| 2020 | 565 | 0.00% |
| 2019 | 599 | 0.00% |
| 2018 | 603 | 0.00% |
| 2017 | 602 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $38,130 | $18.33 | +3.8% |
| 2024 | $36,738 | $17.66 | +4.0% |
| 2023 | $35,324 | $16.98 | +3.9% |
| 2022 | $33,996 | $16.34 | +3.0% |
| 2021 | $33,004 | $15.87 | +3.4% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Utah | 3,101,833 | 919 | 30% |
| 2 | Rhode Island | 1,059,639 | 293 | 28% |
| 3 | Washington | 7,405,743 | 1,971 | 27% |
| 4 | Kansas | 2,913,123 | 755 | 26% |
| 5 | Alaska | 739,795 | 192 | 26% |
| 6 | Minnesota | 5,576,606 | 1,351 | 24% |
| 7 | Connecticut | 3,588,184 | 873 | 24% |
| 8 | South Dakota | 869,666 | 213 | 24% |
| 9 | Wyoming | 579,315 | 141 | 24% |
| 10 | Colorado | 5,607,154 | 1,296 | 23% |
| 11 | Nebraska | 1,920,076 | 414 | 22% |
| 12 | New Hampshire | 1,342,795 | 296 | 22% |
| 13 | Wisconsin | 5,795,483 | 1,142 | 20% |
| 14 | Delaware | 961,939 | 190 | 20% |
| 15 | North Dakota | 755,393 | 153 | 20% |
| 16 | Virginia | 8,470,020 | 1,613 | 19% |
| 17 | Indiana | 6,666,818 | 1,249 | 19% |
| 18 | Vermont | 623,657 | 117 | 19% |
| 19 | Georgia | 10,429,379 | 1,892 | 18% |
| 20 | Kentucky | 4,454,189 | 780 | 18% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Plainview | 1 | 4% | $41,503 |
University of North Georgia

Hope College
George Mason University

Georgia College

The University of Texas at Austin
Mary Norman: As a Marketing Assistant often provides important support to the broader marketing department staff, the following skills and competencies are desired and often prioritized in the hiring process:
-Strong communication skills - written and verbal
-Strong time management and organization skills to meet deadlines
-Attention to detail
-Multi-tasking
-Problem solving and strong motivation to drive positive results
-Being comfortable in an ever-changing environment/adaptable and flexible
-Understanding of key marketing concepts
-Customer-centric attitude (internal and external)
-Social Media content development and analysis
-Listening
Mary Norman: -Communication - written and verbal
-Teamwork
-Problem solving
-Adaptability
-Creativity
-Positive attitude
-Motivation / Assertiveness
-Honesty
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Mary Norman: While knowledge of the "hard skills" is very important in getting hired and excelling in a marketing career, soft skills (people skills) often support career progression the most. The following skills are important for career success today:
-Decision making
-Communication
-Adaptablility / Time management
-Teamwork
-Project management / Attention to Detail
-Problem Solving
-Analytical Thinking
-Creativity
-Confidence
-Customer knowledge
Dr. Marissa Doshi Ph.D.: Take some time to decompress, but a gap year is not a vacation! Graduates should have a clear idea about the skills being prioritized in the jobs or professions that they want to join. To identify skills employers are looking for, start by examining relevant job ads. Connecting with alumni is another way to figure out what it's like to work in a particular job or profession. Once you know what skills are being prioritized, work on cultivating them. Take webinars or online courses-many are free. Internships (many are remote now) are also helpful. Also, work with college career counselors-the relationship doesn't end after graduation! Finally, it's always good to build relationships and volunteering in the community is a great way to do that.
George Mason University
School of Business
Christine A. Landoll BS '89 & MST '92: There is not a one-size-fits-all answer to the question as the specific skills vary by industry. So, in step one, reflect on what position you want and do your research. What are the requirements of that role across various companies and industry sectors? Look for the common skills in the various postings and from talking to people that hold those roles. Then honestly assess where you stand on those needed skills and where your gaps are. Then work to fill those gaps. There are many ways to do that via educational programs, certificate programs, so take advantage of the sources out there and show progress on those skills. Many areas/industry groups offer free or reduced-price training. Show action and then promote your progress on your LinkedIn page, and share with your network.

Lauren Easom M.Ed, GCDF: An increase across industries in remote job and internship opportunities.
Lauren Easom M.Ed, GCDF: Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

Andrew Gershoff Ph.D.: First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.
Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.
Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.
Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.