How To Become A Marketing Communications Assistant: What It Is and Career Path

What is a marketing communications assistant and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Molly Yanity Ph.D.,

Michelle R. Eubanks

Suppose everyone in the production sector is working as assigned. Is it enough to grab customer's attention? Of course not; every business needs to market its products to increase its sales. That's where the Marketing Communication Assistant comes in.

They are responsible for conducting market research, handles social platforms, and maintains a healthy relationship with media and clients. They are also responsible for a number of internal official affairs, including record maintenance, budget management, engaging client, and much more.

Handling Company's profile for marketing is not an easy job. You have to deal with certain social media campaigns, customer databases, and much more. For this reason, a bachelor's degree is considered an entry level education for this field. Still, some of the experienced people competent enough to beat the educated ones are able to make their way into this profession and are able to earn $22 per hour or even more.

As a marketing Communication, your job is to accomplish a number of support jobs for the staff above and below you. That, too, while keeping the other eye on market strategies and opportunities. So be ready for multiple late-night sittings.

What general advice would you give to a marketing communications assistant?

Molly Yanity Ph.D.

Associate Professor of Journalism Chair of Journalism, Quinnipiac University

Getting a journalism job out of college is always tough and, here we are, in the middle of a global pandemic with historic unemployment, so it's going to be even tougher. That said, I have already had students, who graduated in May, hired for jobs in the field. But, my general advice here is to be realistic about your situation and move accordingly. Let's say you have to start making your student loan payments. You likely aren't going to be able to supplement an entry-level position with a serving job right now, so maybe you have to take the responsibility in education, or marketing. That's OK. If that is the practical route you have to go, do it, but keep your journalism contacts fresh. Keep looking for great story ideas and pursue them on a freelance basis. You are too young, at this point, to make a career mistake that is going to derail you. I had a recent grad interview for a writing gig in NYC in March. She got a call that the publication froze hiring. She just accepted a job in her hometown school district and is working part-time in retail. It's temporary... and temporary is fine while the entire country has its finger on the pause button.

ScoreMarketing Communications AssistantUS Average

Salary

4.0

Avg. Salary $51,115

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 10.88%

Black or African American 5.21%

Hispanic or Latino 12.44%

Unknown 5.01%

White 66.33%

Gender

female 75.99%

male 24.01%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing communications assistant

Explore marketing communications assistant education requirements

Most common marketing communications assistant degrees

Bachelor's

73.0 %

Associate

11.8 %

Master's

7.7 %

Start to develop specific marketing communications assistant skills

Skills	Percentages
HTML	6.79%
Press Releases	6.71%
Email Campaigns	6.35%
PowerPoint	6.19%
Facebook	4.75%

Complete relevant marketing communications assistant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing communications assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing communications assistant based on U.S. Bureau of Labor Statistics data and data from real marketing communications assistant resumes.

Research marketing communications assistant duties and responsibilities

Manage and maintain intranet web content utilizing a frame-base program and HTML.
Coordinate video production for YouTube channel, managing third party filmmaker on content (script), capturing and editing.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Maintain Facebook page; create status updates with content relevant to target market.

Prepare your marketing communications assistant resume

When your background is strong enough, you can start writing your marketing communications assistant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing communications assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing communications assistant resume templates

Build a professional marketing communications assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing communications assistant resume.

Apply for marketing communications assistant jobs

Now it's time to start searching for a marketing communications assistant job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average marketing communications assistant salary

The average marketing communications assistant salary in the United States is $51,115 per year or $25 per hour. Marketing communications assistant salaries range between $34,000 and $76,000 per year.

Average marketing communications assistant salary

$51,115 Yearly

$24.57 hourly

How do marketing communications assistants rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Marketing communications assistant reviews

A zippia user wrote a review on Nov 2019

Pros

Being able to help enhance websites for clients.

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.

What is a marketing communications assistant and how to become one

What general advice would you give to a marketing communications assistant?

Marketing communications assistant career paths

Key steps to become a marketing communications assistant

Explore marketing communications assistant education requirements

Most common marketing communications assistant degrees

Start to develop specific marketing communications assistant skills

Complete relevant marketing communications assistant training and internships

Research marketing communications assistant duties and responsibilities

Prepare your marketing communications assistant resume

Choose from 10+ customizable marketing communications assistant resume templates

Apply for marketing communications assistant jobs

How did you land your first marketing communications assistant job

Average marketing communications assistant salary

How do marketing communications assistants rate their job?

Marketing communications assistant reviews