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Working As A Marketing Communications Assistant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $39,000

    Average Salary

What Does A Marketing Communications Assistant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Communications Assistant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Communications Assistant Career Paths

Marketing Communications Assistant
Executive Assistant Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Executive Assistant Owner Marketing Director
Director, Global Marketing
12 Yearsyrs
Executive Assistant Project Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Assistant Account Executive Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Marketing Assistant Senior Account Executive Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Assistant Data Analyst Web Developer
Web Content Manager
5 Yearsyrs
Marketing Coordinator Digital Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Coordinator Marketing Specialist Event Manager
Director Of Marketing And Events
5 Yearsyrs
Account Executive Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Account Executive Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Specialist Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Specialist Marketing Communications Manager Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Marketing And Sales Coordinator Marketing Analyst Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Account Coordinator Marketing Analyst Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Event Coordinator Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Project Coordinator Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Event Coordinator Marketing Consultant Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing And Sales Coordinator Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Average Length of Employment
Top Careers Before Marketing Communications Assistant
Internship 10.0%
Volunteer 3.4%
Assistant 3.2%
Cashier 2.8%
Manager 2.8%
Secretary 2.6%
Server 2.5%
Top Careers After Marketing Communications Assistant
Internship 5.2%
Volunteer 3.0%
Manager 2.8%

Do you work as a Marketing Communications Assistant?

Average Yearly Salary
$39,000
Show Salaries
$24,000
Min 10%
$39,000
Median 50%
$39,000
Median 50%
$39,000
Median 50%
$39,000
Median 50%
$39,000
Median 50%
$39,000
Median 50%
$39,000
Median 50%
$62,000
Max 90%
Best Paying Company
Macy's
Highest Paying City
San Francisco, CA
Highest Paying State
Delaware
Avg Experience Level
2.2 years
How much does a Marketing Communications Assistant make at top companies?
The national average salary for a Marketing Communications Assistant in the United States is $39,467 per year or $19 per hour. Those in the bottom 10 percent make under $24,000 a year, and the top 10 percent make over $63,000.

The largest raises come from changing jobs.

See what's out there.

Real Marketing Communications Assistant Salaries

Job Title Company Location Start Date Salary
Marketing Developer Chois Inernational, Inc. Dec 10, 2010 $64,780
Marketing Developer Chois International, Inc. Dec 10, 2010 $64,780
Marketing Developer Chois International, Inc. Oct 15, 2010 $64,780
Communications and Marketing Assistant Campaign for The Ayer Mansion, Inc. Oct 01, 2014 $43,347
Communications and Marketing Assistant Campaign for The Ayer Mansion, Inc. Oct 01, 2011 $38,317
Media Publicity and Marketing Communication Assist The Experiment LLC Aug 13, 2013 $28,000

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Top Skills for A Marketing Communications Assistant

  1. Company Website
  2. Customer Database
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Prepared daily reports using Web Trends software summarizing all web-based activity on company website and additional sales data.
  • Delivered marketing mailers to our internal customer database on a monthly/quarterly basis and tracked all leads generated.
  • Researched, planned and coordinated industry meetings & conferences Created and distributed press releases Made dealer referrals and handled literature requests
  • Utilized Customer Relationship Management and email platforms and database to maintain constituent and donor information and communication.
  • Provided clerical support when necessary, managed/provided support for special events and projects.

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Top 10 Best States for Marketing Communications Assistants

  1. Washington
  2. Delaware
  3. New York
  4. Oregon
  5. New Jersey
  6. Idaho
  7. Rhode Island
  8. California
  9. Texas
  10. District of Columbia
  • (445 jobs)
  • (34 jobs)
  • (1,368 jobs)
  • (167 jobs)
  • (410 jobs)
  • (36 jobs)
  • (50 jobs)
  • (2,589 jobs)
  • (886 jobs)
  • (260 jobs)

Marketing Communications Assistant Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 4,538 Marketing Communications Assistant resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Communications Assistant Resume

View Resume Examples

Marketing Communications Assistant Demographics

Gender

Female

70.6%

Male

24.1%

Unknown

5.2%
Ethnicity

White

59.7%

Hispanic or Latino

16.9%

Black or African American

10.7%

Asian

9.0%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

43.0%

French

16.1%

Mandarin

5.5%

Chinese

5.0%

German

4.7%

Italian

4.5%

Japanese

4.2%

Korean

3.2%

Arabic

2.1%

Portuguese

1.8%

Russian

1.6%

Cantonese

1.3%

Romanian

1.1%

Hindi

1.1%

Dutch

0.8%

Hebrew

0.8%

Indonesian

0.8%

Turkish

0.8%

Thai

0.8%

Greek

0.8%
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Marketing Communications Assistant Education

Schools

Pennsylvania State University

7.0%

Michigan State University

6.5%

Temple University

6.1%

University of Texas at Austin

6.1%

Boston University

6.1%

Johnson & Wales University

5.6%

New York University

5.1%

University of Florida

5.1%

Florida International University

5.1%

Northeastern University

5.1%

Arizona State University

4.7%

University of Southern California

4.7%

San Diego State University

4.7%

Ohio State University

4.2%

San Jose State University

4.2%

Florida State University

4.2%

University of Pittsburgh -

4.2%

University of South Florida

3.7%

University of North Carolina at Greensboro

3.7%

George Washington University

3.7%
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Majors

Business

25.0%

Marketing

15.9%

Communication

13.9%

Public Relations

5.8%

Psychology

4.6%

Management

4.3%

English

4.1%

Journalism

3.8%

Graphic Design

3.3%

Kinesiology

2.1%

Hospitality Management

2.1%

Fine Arts

1.9%

Accounting

1.9%

Health Care Administration

1.7%

Specialized Sales And Merchandising

1.7%

Writing

1.7%

Finance

1.7%

Computer Science

1.6%

Liberal Arts

1.6%

Economics

1.6%
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Degrees

Bachelors

59.4%

Masters

17.5%

Associate

9.6%

High School Diploma

5.9%

Certificate

4.5%

Diploma

1.9%

Doctorate

0.8%

License

0.5%
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Top Marketing Communications Assistant Employers

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Updated May 18, 2020