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Become A Marketing Communications Assistant

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Working As A Marketing Communications Assistant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $50,000

    Average Salary

What Does A Marketing Communications Assistant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Marketing Communications Assistant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Marketing Communications Assistant jobs

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Marketing Communications Assistant Career Paths

Marketing Communications Assistant
Project Coordinator Production Manager Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Marketing Manager Senior Product Manager Marketing Director
Brand Director
11 Yearsyrs
Marketing Specialist Account Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Chief Marketing Officer
10 Yearsyrs
Project Manager Program Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Marketing Director Property Manager Communications Director
Director Of Communications And Marketing
9 Yearsyrs
Account Manager Sales Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Marketing Communications Specialist Communications Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Project Coordinator Business Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Coordinator Marketing Manager
Marketing Director
7 Yearsyrs
Marketing Communications Specialist Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Coordinator Marketing Specialist
Marketing Manager
6 Yearsyrs
Marketing Specialist Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Event Coordinator Account Executive Marketing Consultant
Marketing Strategist
6 Yearsyrs
Event Coordinator Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Project Manager Product Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Assistant Office Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Assistant Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Account Manager Account Executive Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Marketing Manager 3.1 years
Marketing Designer 2.6 years
Marketing Lead 2.4 years
Marketing Analyst 2.1 years
Marketing Writer 2.1 years
Medium 2.0 years
Media Assistant 1.7 years
Media Coordinator 1.6 years
Top Employers Before
Internship 11.1%
Volunteer 2.9%
Top Employers After
Internship 5.0%
Consultant 2.8%
Manager 2.6%

Marketing Communications Assistant Demographics

Gender

Female

70.1%

Male

27.7%

Unknown

2.2%
Ethnicity

White

77.5%

Hispanic or Latino

11.1%

Asian

9.2%

Unknown

1.5%

Black or African American

0.7%
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Languages Spoken

Spanish

40.8%

French

15.5%

Mandarin

5.7%

Italian

5.2%

Chinese

5.2%

Korean

4.0%

German

4.0%

Japanese

2.9%

Hindi

2.3%

Romanian

1.7%

Dutch

1.7%

Russian

1.7%

Greek

1.7%

Portuguese

1.7%

Gujarati

1.1%

Hebrew

1.1%

Thai

1.1%

Cantonese

1.1%

Vietnamese

0.6%

Indonesian

0.6%
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Marketing Communications Assistant Education

Schools

Northeastern University

8.1%

San Jose State University

6.8%

Arizona State University

6.8%

University of Texas at Austin

6.8%

University of Phoenix

5.6%

George Washington University

5.0%

University of California - Irvine

5.0%

University of Arizona

5.0%

Southern New Hampshire University

5.0%

Central Michigan University

5.0%

New York University

4.3%

Michigan State University

4.3%

Kansas State University

4.3%

Virginia Commonwealth University

4.3%

Northern Kentucky University

4.3%

Cornell University

4.3%

Ohio University -

3.7%

State University of New York Buffalo

3.7%

University of Southern California

3.7%

West Virginia University

3.7%
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Majors

Business

24.9%

Marketing

16.6%

Communication

14.8%

Public Relations

6.4%

Management

5.3%

English

3.5%

Psychology

3.4%

Journalism

3.3%

Graphic Design

2.6%

Writing

2.3%

Kinesiology

2.0%

Fine Arts

1.8%

Education

1.8%

Political Science

1.7%

Health Care Administration

1.7%

Accounting

1.7%

Hospitality Management

1.6%

Photography

1.5%

Computer Science

1.3%

Advertising

1.3%
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Degrees

Bachelors

54.4%

Masters

19.6%

Other

16.2%

Associate

5.1%

Certificate

2.6%

Doctorate

1.0%

License

0.6%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Communications Assistant Salaries

Job Title Company Location Start Date Salary
Marketing Developer Chois Inernational, Inc. Doraville, GA Dec 10, 2010 $64,780
Marketing Developer Chois International, Inc. Doraville, GA Dec 10, 2010 $64,780
Marketing Developer Chois International, Inc. Doraville, GA Oct 15, 2010 $64,780
Communications and Marketing Assistant Campaign for The Ayer Mansion, Inc. Boston, MA Oct 01, 2014 $43,347

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Top Skills for A Marketing Communications Assistant

CompanyWebsiteDonorDatabasePressReleasesFacebookEmailBlastsTwitterCustomerServiceSpecialEventsPromotionalMaterialsTradeShowsPowerpointTravelArrangementsWebContentEventPlanningInternalCommunicationsSearchEngineOptimizationExpenseReportsGraphicDesignDataEntryInstagram

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Top Marketing Communications Assistant Skills

  1. Company Website
  2. Donor Database
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Redesigned and implemented new company website and message, strengthening overarching market strategy.
  • Manage donor database, annual giving campaign and community collection requests through schools.
  • Prepare client focused press releases and marketing presentations to media outlets to generate organic visibility.
  • Staff liaison with advertising agency for our Facebook page resulting in a 49% increase in fans.
  • Developed newsletters, blogs, and email blasts to maintain customer interest and boost exposure.

Top Marketing Communications Assistant Employers

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Marketing Communications Assistant Videos

A Day In The Life: Marketing Manager

A Day in the Life of Anita - Director of Marketing & Communications

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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