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The differences between marketing communications assistants and assistant marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and an assistant marketing coordinator. Additionally, an assistant marketing coordinator has an average salary of $51,586, which is higher than the $51,115 average annual salary of a marketing communications assistant.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for an assistant marketing coordinator are customer service, event planning, and database management.
| Marketing Communications Assistant | Assistant Marketing Coordinator | |
| Yearly salary | $51,115 | $51,586 |
| Hourly rate | $24.57 | $24.80 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,560 | 97,339 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
An assistant marketing coordinator's role is to assist marketing coordinators in organizing marketing programs and projects. Although the extent of their responsibilities depends upon their company of employment, it usually entails liaising with internal and external parties, delegating responsibilities among teams, performing market research and analyses, and participating in managing marketing campaigns and overseeing operations to ensure compliance with project requirements. They also perform various clerical tasks such as handling calls and correspondence, obtaining necessary certifications, preparing and processing documents, maintaining records, and updating client accounts.
Marketing communications assistants and assistant marketing coordinators have different pay scales, as shown below.
| Marketing Communications Assistant | Assistant Marketing Coordinator | |
| Average salary | $51,115 | $51,586 |
| Salary range | Between $34,000 And $76,000 | Between $40,000 And $66,000 |
| Highest paying City | Neptune, NJ | - |
| Highest paying state | New Jersey | - |
| Best paying company | Microsoft | - |
| Best paying industry | Finance | - |
There are a few differences between a marketing communications assistant and an assistant marketing coordinator in terms of educational background:
| Marketing Communications Assistant | Assistant Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications assistants' and assistant marketing coordinators' demographics:
| Marketing Communications Assistant | Assistant Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 36.7% Female, 63.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |