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The differences between marketing communications assistants and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing communications assistant, becoming a communications coordinator takes usually requires 2-4 years. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Marketing Communications Assistant | Communications Coordinator | |
| Yearly salary | $51,115 | $47,075 |
| Hourly rate | $24.57 | $22.63 |
| Growth rate | 19% | 8% |
| Number of jobs | 88,560 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Marketing communications assistants and communications coordinators have different pay scales, as shown below.
| Marketing Communications Assistant | Communications Coordinator | |
| Average salary | $51,115 | $47,075 |
| Salary range | Between $34,000 And $76,000 | Between $34,000 And $63,000 |
| Highest paying City | Neptune, NJ | Washington, DC |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Microsoft | Microsoft |
| Best paying industry | Finance | Government |
There are a few differences between a marketing communications assistant and a communications coordinator in terms of educational background:
| Marketing Communications Assistant | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketing communications assistants' and communications coordinators' demographics:
| Marketing Communications Assistant | Communications Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |