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The differences between marketing communications assistants and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $51,115 average annual salary of a marketing communications assistant.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Marketing Communications Assistant | Digital Marketing Specialist | |
| Yearly salary | $51,115 | $60,359 |
| Hourly rate | $24.57 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,560 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Marketing communications assistants and digital marketing specialists have different pay scales, as shown below.
| Marketing Communications Assistant | Digital Marketing Specialist | |
| Average salary | $51,115 | $60,359 |
| Salary range | Between $34,000 And $76,000 | Between $44,000 And $81,000 |
| Highest paying City | Neptune, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Microsoft | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing communications assistant and a digital marketing specialist in terms of educational background:
| Marketing Communications Assistant | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications assistants' and digital marketing specialists' demographics:
| Marketing Communications Assistant | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |