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The differences between marketing communications assistants and marketers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and a marketer. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a marketer are digital marketing, community events, and search engine marketing.
| Marketing Communications Assistant | Marketer | |
| Yearly salary | $51,115 | $39,944 |
| Hourly rate | $24.57 | $19.20 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,560 | 23,165 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 59% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Marketing communications assistants and marketers have different pay scales, as shown below.
| Marketing Communications Assistant | Marketer | |
| Average salary | $51,115 | $39,944 |
| Salary range | Between $34,000 And $76,000 | Between $18,000 And $86,000 |
| Highest paying City | Neptune, NJ | New York, NY |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Microsoft | Apple |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications assistant and a marketer in terms of educational background:
| Marketing Communications Assistant | Marketer | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 59% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications assistants' and marketers' demographics:
| Marketing Communications Assistant | Marketer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 52.2% Female, 47.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |