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The differences between marketing communications assistants and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and a marketing communications coordinator. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Communications Assistant | Marketing Communications Coordinator | |
| Yearly salary | $51,115 | $49,151 |
| Hourly rate | $24.57 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,560 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing communications assistants and marketing communications coordinators have different pay scales, as shown below.
| Marketing Communications Assistant | Marketing Communications Coordinator | |
| Average salary | $51,115 | $49,151 |
| Salary range | Between $34,000 And $76,000 | Between $36,000 And $67,000 |
| Highest paying City | Neptune, NJ | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Microsoft | Avid |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing communications assistant and a marketing communications coordinator in terms of educational background:
| Marketing Communications Assistant | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications assistants' and marketing communications coordinators' demographics:
| Marketing Communications Assistant | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |