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The differences between marketing communications assistants and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and a marketing communications specialist. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $51,115 average annual salary of a marketing communications assistant.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Marketing Communications Assistant | Marketing Communications Specialist | |
| Yearly salary | $51,115 | $53,993 |
| Hourly rate | $24.57 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,560 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Marketing communications assistants and marketing communications specialists have different pay scales, as shown below.
| Marketing Communications Assistant | Marketing Communications Specialist | |
| Average salary | $51,115 | $53,993 |
| Salary range | Between $34,000 And $76,000 | Between $36,000 And $80,000 |
| Highest paying City | Neptune, NJ | Seattle, WA |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Microsoft | Apple |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications assistant and a marketing communications specialist in terms of educational background:
| Marketing Communications Assistant | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing communications assistants' and marketing communications specialists' demographics:
| Marketing Communications Assistant | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |