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The differences between marketing communications assistants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $51,115 average annual salary of a marketing communications assistant.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing Communications Assistant | Marketing Consultant | |
| Yearly salary | $51,115 | $70,593 |
| Hourly rate | $24.57 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,560 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing communications assistants and marketing consultants have different pay scales, as shown below.
| Marketing Communications Assistant | Marketing Consultant | |
| Average salary | $51,115 | $70,593 |
| Salary range | Between $34,000 And $76,000 | Between $44,000 And $112,000 |
| Highest paying City | Neptune, NJ | Wilmington, DE |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Microsoft | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications assistant and a marketing consultant in terms of educational background:
| Marketing Communications Assistant | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications assistants' and marketing consultants' demographics:
| Marketing Communications Assistant | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |