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The differences between marketing communications assistants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing communications assistant, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $51,115 average annual salary of a marketing communications assistant.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Communications Assistant | Marketing Executive | |
| Yearly salary | $51,115 | $73,499 |
| Hourly rate | $24.57 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 88,560 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing communications assistants and marketing executives have different pay scales, as shown below.
| Marketing Communications Assistant | Marketing Executive | |
| Average salary | $51,115 | $73,499 |
| Salary range | Between $34,000 And $76,000 | Between $49,000 And $108,000 |
| Highest paying City | Neptune, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Nevada |
| Best paying company | Microsoft | Microsoft |
| Best paying industry | Finance | Retail |
There are a few differences between a marketing communications assistant and a marketing executive in terms of educational background:
| Marketing Communications Assistant | Marketing Executive | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications assistants' and marketing executives' demographics:
| Marketing Communications Assistant | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |