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The differences between marketing communications assistants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $51,115 average annual salary of a marketing communications assistant.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Communications Assistant | Marketing Specialist | |
| Yearly salary | $51,115 | $54,942 |
| Hourly rate | $24.57 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,560 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing communications assistants and marketing specialists have different pay scales, as shown below.
| Marketing Communications Assistant | Marketing Specialist | |
| Average salary | $51,115 | $54,942 |
| Salary range | Between $34,000 And $76,000 | Between $36,000 And $82,000 |
| Highest paying City | Neptune, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Microsoft | |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications assistant and a marketing specialist in terms of educational background:
| Marketing Communications Assistant | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications assistants' and marketing specialists' demographics:
| Marketing Communications Assistant | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |