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Marketing communications assistant skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Alexander Rose
Marketing communications assistant example skills
Below we've compiled a list of the most critical marketing communications assistant skills. We ranked the top skills for marketing communications assistants based on the percentage of resumes they appeared on. For example, 6.8% of marketing communications assistant resumes contained html as a skill. Continue reading to find out what skills a marketing communications assistant needs to be successful in the workplace.

15 marketing communications assistant skills for your resume and career

1. HTML

Here's how marketing communications assistants use html:
  • Created graphics/layouts implemented and coded them into an HTML version and upload the email into an ESP system for email broadcasting.
  • Updated company website on a daily basis utilizing HTML knowledge and the use of a content management program.

2. Press Releases

Here's how marketing communications assistants use press releases:
  • Prepare client focused press releases and marketing presentations to media outlets to generate organic visibility.
  • Designed press releases and literature of product introduction to pharmaceutical publications.

3. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing communications assistants use email campaigns:
  • Performed marketing duties to include website updates, public relations, email campaigns, and hotel packages.
  • Manage social media outlets along with email campaigns while maintaining an average 27% open rate.

4. PowerPoint

Here's how marketing communications assistants use powerpoint:
  • Composed correspondence produced financial spreadsheets, marketing materials, PowerPoint presentations and performed database management as requested.
  • Worked and interacted with company executives to express recommendations and translate their message into PowerPoint presentations.

5. Facebook

Here's how marketing communications assistants use facebook:
  • Increased traffic to current employer's website 80% via social media (Facebook, LinkedIn and YouTube).
  • Update and maintain Kroc School's social media presence, including scheduling Facebook updates, Twitter feed etc.

6. Customer Database

A customer database is a way of ensuring information and data of customers stay updated. It helps encourage repeat business by building loyalty. The database includes contact information like the client's name, physical address, email address, and phone number.

Here's how marketing communications assistants use customer database:
  • Managed and maintained customer database capturing distributor discounts, primary & secondary SIC codes, and customer contact information.
  • Delivered marketing mailers to our internal customer database on a monthly/quarterly basis and tracked all leads generated.

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7. Twitter

Here's how marketing communications assistants use twitter:
  • Have had a 1867% increase through Twitter following in 3 months 3.
  • Increased social media presence by 40% on Twitter and launched an official Instagram account for the office.

8. Event Planning

Here's how marketing communications assistants use event planning:
  • Assist marketing staff in administrative responsibilities, electronic and multimedia management, and event planning.
  • Co-managed artistic development studio event planning and coordination.

9. Google Analytics

Here's how marketing communications assistants use google analytics:
  • Oversee Google social media marketing campaign, monitoring Google analytics through daily dashboard tracking, measuring reach, charting measurable results.
  • Implemented Google Analytics and other metrics to determine customer demographics for future ad creation.

10. Travel Arrangements

Here's how marketing communications assistants use travel arrangements:
  • Supported sales training department including coordination of internal/external meetings, material preparation, travel arrangements, agenda, and budget management.
  • Coordinated all aspects of events from planning stages through completion including travel arrangements for executives.

11. Instagram

Here's how marketing communications assistants use instagram:
  • Manage Instagram account Assist in IT communications Schedule meetings Gather system updates Track reputational issues Create overview pieces Compile reports
  • Developed online contest via Instagram and Facebook to maximize interactivity and following within graduate school community.

12. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing communications assistants use graphic design:
  • Supervised production work flow and managed deadlines for marketing collateral produced by in house graphic design department.
  • Managed and supervised contract graphic designers to ensure production and schedule fulfillment.

13. Trade Shows

Here's how marketing communications assistants use trade shows:
  • Work with Manufacturers Representatives and Regional Sales Managers in developing promotions for trade shows.
  • Organize international events, directing participation and marketing at high-profile trade shows.

14. SEO

Here's how marketing communications assistants use seo:
  • Conduct SEO market searching for Darryl's Corner Bar & Kitchen and investigating ads rate of social media and print media.
  • Developed and maintained SEO and SEM protocols with hands-on Pay Per Click (PPC) campaigns for internal and external clients.

15. Expense Reports

Here's how marketing communications assistants use expense reports:
  • Maintained company business and travel expense reports for Senior Managers.
  • Tracked financial activity including expense reports and investor payments.
top-skills

What skills help Marketing Communications Assistants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing communications assistant resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing communications assistants need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing communications assistants possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing communications assistants?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing communications assistant skills would you recommend for someone trying to advance their career?

Jacqui Lowman Ph.D.Jacqui Lowman Ph.D. LinkedIn profile

Associate Professor, University of Maine at Presque Isle

If people need to take gap years, I would recommend that they continue to work on their communication skills. Read and write/create content for a wide range of audiences. Continue to learn and use technology. Look for opportunities to demonstrate leadership. And work on self-confidence. Volunteering for nonprofits that could use their help would be excellent. Those are great on resumes, will build skills, and the students will feel amazing helping others with their skills.

What technical skills for a marketing communications assistant stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
Do you want to know more?
Read more about what experts have to say about marketing communications assistant

List of marketing communications assistant skills to add to your resume

Marketing communications assistant skills

The most important skills for a marketing communications assistant resume and required skills for a marketing communications assistant to have include:

  • HTML
  • Press Releases
  • Email Campaigns
  • PowerPoint
  • Facebook
  • Customer Database
  • Twitter
  • Event Planning
  • Google Analytics
  • Travel Arrangements
  • Instagram
  • Graphic Design
  • Trade Shows
  • SEO
  • Expense Reports
  • Sales Reports
  • Market Research
  • Provides Administrative Support
  • Promotional Materials
  • Web Content
  • Business Development
  • Office Equipment
  • Administrative Tasks
  • Purchase Orders
  • Community Outreach
  • Word Processing
  • B Testing
  • YouTube
  • External Communications
  • Adobe Photoshop
  • CMS
  • Real Estate
  • SharePoint
  • Sales Presentations
  • Conference Calls
  • Linkedin
  • Administrative Functions
  • Meeting Minutes
  • Blog Posts
  • ROI
  • HR
  • Pinterest
  • Content Marketing
  • Copywriting
  • Social Media Sites
  • Ticket Sales
  • Community Events
  • Channel Marketing
  • Data Analysis

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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