What does a marketing communications assistant do?

A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.

While similarities exist, there are also some differences between marketing communications assistants and marketer. For instance, marketing communications assistant responsibilities require skills such as "customer database," "travel arrangements," "seo," and "expense reports." Whereas a marketer is skilled in "digital marketing," "search engine marketing," "business relationships," and "brand awareness." This is part of what separates the two careers.

An administrative assistant/marketing assistant is responsible for performing administrative duties to support the operations of the marketing department. Administrative assistants/marketing assistants join the marketing team in identifying business opportunities that would increase the company's sales and profitability, meeting customers' demands by analyzing the current industry trends. They also prepare partnership contracts, monitor the distribution of marketing materials, negotiate with suppliers and third-party vendors, schedule appointments and promotional events, and respond to customers' inquiries and concerns, escalating a high-level complaint to management for immediate resolution.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing communications assistant responsibilities requires skills like "google analytics," "web content," "purchase orders," and "community outreach." But an administrative assistant & marketing assistant might use other skills in their typical duties, such as, "database management," "photoshop," "financial statements," and "payroll."

A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing communications assistant resumes include skills like "facebook," "customer database," "event planning," and "travel arrangements," whereas a digital marketing specialist is more likely to list skills in "digital marketing," "marketing campaigns," "email marketing," and "lead generation. "

A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

Even though a few skill sets overlap between marketing communications assistants and marketing executives, there are some differences that are important to note. For one, a marketing communications assistant might have more use for skills like "travel arrangements," "graphic design," "expense reports," and "sales reports." Meanwhile, some responsibilities of marketing executives require skills like "digital marketing," "marketing campaigns," "product development," and "sales strategies. "