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What is a marketing communications associate and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Mike Bromberg,
Michelle R. Eubanks

The position of marketing communications associate helps in the implementation of an organization's strategic and communications plans. They provide oversight of the organization's efforts related to design, tone, quality control, and organizational positioning. They also aid in supporting business development efforts.

You will perform various tasks as a marketing communications associate, including supporting marketing and business initiatives by providing counsel and interpretation on brand management. Furthermore, they report on budgeting, campaign analytics, competition, and other metrics. They also provide support for the public relations and communications departments. In addition, they monitor creative development for consistency with brand strategy and standards. Essential skills include organizational, communication, interpersonal, leadership, and computer software skills. A bachelor's degree in communications, marketing, or related field is the norm requirement for this position.

The average hourly salary for this position is $22.72, which equates to $47,254 annually. The career is expected to grow substantially in the near future, resulting in various job opportunities across the United States.

What general advice would you give to a marketing communications associate?

Mike BrombergMike Bromberg LinkedIn profile

Assistant Professor, East-West University

There are many great careers out there that can be attained as a result of getting a degree in English. One great example is the fact that many companies find that it's a necessity to develop and maintain their social media presence. They look for Communications Coordinators, social media managers, and media directors to make sure their materials, themes, and messages are organized and broadcasted efficiently and appropriately. Some people go on to graduate programs such as law school, as English courses engage heavily with reading, writing, and critical thinking skills.
ScoreMarketing Communications AssociateUS Average
Salary
4.1

Avg. Salary $52,773

Avg. Salary $59,228

Stability level
4.9

Growth rate 19%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.13%

Asian 9.89%

Black or African American 5.24%

Hispanic or Latino 12.53%

Unknown 5.02%

White 67.19%

Gender

female 72.38%

male 27.62%

Age - 34
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34
Stress level
4.9

Stress level is manageable

7.1 - high

Complexity level
8.2

Complexity level is challenging

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

Marketing communications associate career paths

Key steps to become a marketing communications associate

  1. Explore marketing communications associate education requirements

    Most common marketing communications associate degrees

    Bachelor's

    81.4 %

    Master's

    11.3 %

    Associate

    4.7 %
  2. Start to develop specific marketing communications associate skills

    SkillsPercentages
    Project Management6.92%
    Digital Marketing6.83%
    Web Content6.14%
    PowerPoint5.36%
    Press Releases5.29%
  3. Complete relevant marketing communications associate training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing communications associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing communications associate based on U.S. Bureau of Labor Statistics data and data from real marketing communications associate resumes.
  4. Research marketing communications associate duties and responsibilities

    • Manage social media tools such as Facebook, LinkedIn, and YouTube.
    • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
    • Maintain AQI's social media presence through various communications avenues including Facebook and LinkedIn.
    • Create platform to record/track warranty returns in CRM.
  5. Prepare your marketing communications associate resume

    When your background is strong enough, you can start writing your marketing communications associate resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing communications associate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable marketing communications associate resume templates

    Build a professional marketing communications associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing communications associate resume.
    Marketing Communications Associate Resume
    Marketing Communications Associate Resume
    Marketing Communications Associate Resume
    Marketing Communications Associate Resume
    Marketing Communications Associate Resume
    Marketing Communications Associate Resume
    Marketing Communications Associate Resume
    Marketing Communications Associate Resume
    Marketing Communications Associate Resume
  6. Apply for marketing communications associate jobs

    Now it's time to start searching for a marketing communications associate job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first marketing communications associate job

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Average marketing communications associate salary

The average marketing communications associate salary in the United States is $52,773 per year or $25 per hour. Marketing communications associate salaries range between $36,000 and $75,000 per year.

Average marketing communications associate salary
$52,773 Yearly
$25.37 hourly

What am I worth?

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How do marketing communications associates rate their job?

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Marketing communications associate reviews

profile
A zippia user wrote a review on Nov 2019
Pros

Being able to help enhance websites for clients.

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.


profile
A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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