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Become A Marketing Communications Associate

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Working As A Marketing Communications Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $49,136

    Average Salary

What Does A Marketing Communications Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Communications Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Marketing Communications Associate?

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Marketing Communications Associate Videos

A Day In The Life: Marketing Manager

Careers with impact: From marketing associate to senior director

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

Marketing Communications Associate Jobs

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Marketing Communications Associate Career Paths

Marketing Communications Associate
Marketing Specialist Account Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Account Executive Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Account Executive Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Marketing Communications Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Coordinator Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Marketing Communications Manager Senior Manager Of Marketing Marketing Director
Director, Global Marketing
13 Yearsyrs
Marketing Coordinator Event Manager
Events Marketing Manager
5 Yearsyrs
Product Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Director Of Communications And Marketing Communications Director
Marketing And Communication Consultant
10 Yearsyrs
Communications Manager Marketing Consultant Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Manager Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Director Of Communications And Marketing Account Director Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Communications Specialist Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Communications Specialist Communications Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Marketing Communications Specialist Marketing Manager
Online Marketing Manager
5 Yearsyrs
Marketing Specialist Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Communications Specialist Writer And Editor Content Manager
Web Content Manager
5 Yearsyrs
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Do you work as a Marketing Communications Associate?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Writer 2.2 years
Top Careers Before Marketing Communications Associate
Internship 11.6%
Editor 3.7%
Top Careers After Marketing Communications Associate
Consultant 4.6%
Internship 3.4%

Do you work as a Marketing Communications Associate?

Marketing Communications Associate Demographics

Gender

Female

72.6%

Male

25.6%

Unknown

1.8%
Ethnicity

White

61.5%

Hispanic or Latino

16.0%

Black or African American

11.4%

Asian

8.2%

Unknown

3.0%
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Foreign Languages Spoken

Spanish

40.0%

French

16.7%

Chinese

8.3%

Mandarin

6.7%

Japanese

5.0%

German

3.3%

Italian

3.3%

Portuguese

1.7%

Hawaiian

1.7%

Turkish

1.7%

Czech

1.7%

Greek

1.7%

Cantonese

1.7%

Hindi

1.7%

Urdu

1.7%

Korean

1.7%

Russian

1.7%
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Marketing Communications Associate Education

Schools

University of Phoenix

7.2%

University of Kansas

7.2%

Boston University

6.2%

Marquette University

6.2%

University of Southern California

6.2%

Northwestern University

6.2%

Fordham University

6.2%

University of Central Florida

5.2%

San Francisco State University

5.2%

George Washington University

4.1%

University of Alabama

4.1%

Georgetown University

4.1%

Chapman University

4.1%

New York University

4.1%

DePaul University

4.1%

Towson University

4.1%

West Virginia University

4.1%

Northeastern University

4.1%

Montclair State University

4.1%

University of Florida

3.1%
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Majors

Communication

17.7%

Marketing

16.0%

Business

15.6%

Public Relations

8.4%

English

8.1%

Journalism

6.7%

Management

6.5%

Business Communications

2.6%

Graphic Design

2.6%

Psychology

2.2%

Writing

1.9%

International Business

1.7%

Fine Arts

1.7%

Political Science

1.4%

International Relations

1.4%

Agricultural Public Services

1.2%

Health Care Administration

1.2%

Graphic Communications

1.2%

Design And Visual Communication

1.0%

Kinesiology

1.0%
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Degrees

Bachelors

56.1%

Masters

27.7%

Other

9.4%

Certificate

2.9%

Associate

2.7%

Diploma

0.7%

Doctorate

0.5%
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Marketing Communications Associate Videos

A Day In The Life: Marketing Manager

Careers with impact: From marketing associate to senior director

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

Job type you want
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Part Time
Internship
Temporary

Real Marketing Communications Associate Salaries

Job Title Company Location Start Date Salary
Associate-Marketing and Communication SG Americas Securities, LLC New York, NY Sep 15, 2013 $105,000
Marketing and Communications Associate Tata Communications (America) Inc. Burlingame, CA Mar 17, 2014 $80,000
Communications and Marketing Associate Promujer, Inc. New York, NY Sep 30, 2009 $62,000
Global Marketing Communications Associate Lumileds Lighting LLC San Jose, CA Sep 17, 2016 $60,445
Marketing Communications Associate Helios Oil & Gas Equipment, LLC Magnolia, TX Jul 09, 2016 $60,000
Marketing Communications Associate Barroso, Inc. Arlington, VA Oct 15, 2015 $59,051
Marketing Communications Associate Barroso, Inc. Arlington, VA Oct 15, 2014 $58,760
Marketing Communications Associate Barroso, Inc. Arlington, VA Oct 15, 2011 $58,552
Marketing and Communications Associate Community Resource Exchange New York, NY Jun 13, 2016 $55,000
Marketing and Communications Associate Silverstein Properties, Inc. New York, NY Sep 09, 2014 $55,000
Marketing and Communications Associate Community Resource Exchange New York, NY Jan 06, 2016 $55,000
Marketing and Communications Associate Kc Group Holdings, LLC New York, NY Sep 14, 2016 $50,000
Assistant Marketing Communications Associate Depuy Orthopaedics, Inc. Warsaw, IN Nov 01, 2010 $50,000
Assistant Marketing Communications Associate Depuy Orthopaedics, Inc. Warsaw, IN Nov 20, 2010 $50,000
Marketing and Communication Associate Health Resources In Action, Inc. Boston, MA Mar 17, 2010 $49,955
Marketing Communications Associate Baby Oliver New York, NY Jan 06, 2016 $46,060
Marketing and Communications Associate Dream The End LLC New York, NY Oct 01, 2012 $45,500
Marketing Communications Associate Gorapco LLC New York, NY Sep 01, 2013 $45,448
Marketing and Communication Associate Crowdfunz Holding LLC Great Neck, NY Jul 20, 2016 $45,000
Marketing and Communication Associate ANC Business Management, LLC Ashburn, VA Sep 22, 2015 $45,000
Marketing Communications Associate O Planning, LLC New York, NY Aug 30, 2015 $44,787
Marketing Communications Associate O Planning LLC New York, NY Aug 30, 2015 $44,787

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Top Skills for A Marketing Communications Associate

  1. Web
  2. Press Releases
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Provide presentation and demonstration support during introduction of new website design for our online endowment program.
  • Maintained client/investor/analyst database and coordinated distribution of press releases and media kits.
  • Assisted the Community Giving and Relations supervisor with updating her Facebook and getting more community outreach.
  • Worked directly with channel partners to develop marketing communication strategies for each channel partner's unique needs.
  • Participated in weekly Twitter chats and pursued guest-blog opportunities to maximize brand awareness.

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Top 10 Best States for Marketing Communications Associates

  1. Delaware
  2. Rhode Island
  3. New Jersey
  4. Massachusetts
  5. Washington
  6. Texas
  7. New York
  8. District of Columbia
  9. Minnesota
  10. Connecticut
  • (48 jobs)
  • (72 jobs)
  • (430 jobs)
  • (635 jobs)
  • (383 jobs)
  • (908 jobs)
  • (1,175 jobs)
  • (261 jobs)
  • (311 jobs)
  • (194 jobs)

Top Marketing Communications Associate Employers

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Jobs From Top Marketing Communications Associate Employers

Marketing Communications Associate Videos

A Day In The Life: Marketing Manager

Careers with impact: From marketing associate to senior director

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

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