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Become A Marketing Communications Associate

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Working As A Marketing Communications Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $48,000

    Average Salary

What Does A Marketing Communications Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Communications Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Communications Associate Career Paths

Marketing Communications Associate
Marketing Communications Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Marketing Communications Manager Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Communications Manager Senior Manager Of Marketing Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Marketing Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Manager Product Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Specialist Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Specialist Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Specialist Marketing Consultant Event Manager
Director Of Marketing And Events
5 Yearsyrs
Account Executive Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Executive Marketing Consultant Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Account Executive Product Manager Brand Manager
Head Of Marketing
5 Yearsyrs
Account Manager Product Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Account Manager Market Manager Manager, Field Marketing
Partner Marketing Manager
7 Yearsyrs
Communications Manager Content Strategist Content Manager
Web Content Manager
5 Yearsyrs
Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Communications Manager Social Media Strategist Social Media Manager
Content Marketing Manager
6 Yearsyrs
Account Manager Territory Sales Manager Sales Development Manager
Manager, Integrated Marketing
7 Yearsyrs
Communications Consultant Social Media Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Do you work as a Marketing Communications Associate?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Marketing Communications Associate
Internship 11.2%
Editor 3.4%
Reporter 2.4%
Top Careers After Marketing Communications Associate
Consultant 4.6%
Internship 3.6%

Do you work as a Marketing Communications Associate?

Average Yearly Salary
$48,000
View Detailed Salary Report
$32,000
Min 10%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$71,000
Max 90%
Best Paying Company
General Mills
Highest Paying City
San Francisco, CA
Highest Paying State
Alaska
Avg Experience Level
2.0 years
How much does a Marketing Communications Associate make at top companies?
The national average salary for a Marketing Communications Associate in the United States is $48,589 per year or $23 per hour. Those in the bottom 10 percent make under $32,000 a year, and the top 10 percent make over $71,000.

Real Marketing Communications Associate Salaries

Job Title Company Location Start Date Salary
Associate-Marketing and Communication SG Americas Securities, LLC New York, NY Sep 15, 2013 $105,000
Marketing and Communications Associate Tata Communications (America) Inc. Burlingame, CA Mar 17, 2014 $80,000
Communications and Marketing Associate Promujer, Inc. New York, NY Sep 30, 2009 $62,000
Global Marketing Communications Associate Lumileds Lighting LLC San Jose, CA Sep 17, 2016 $60,445
Marketing Communications Associate Helios Oil & Gas Equipment, LLC Magnolia, TX Jul 09, 2016 $60,000
Marketing Communications Associate Barroso, Inc. Arlington, VA Oct 15, 2015 $59,051
Marketing Communications Associate Barroso, Inc. Arlington, VA Oct 15, 2014 $58,760
Marketing Communications Associate Barroso, Inc. Arlington, VA Oct 15, 2011 $58,552
Marketing and Communications Associate Community Resource Exchange New York, NY Jan 06, 2016 $55,000
Marketing and Communications Associate Community Resource Exchange New York, NY Jun 13, 2016 $55,000
Marketing and Communications Associate Silverstein Properties, Inc. New York, NY Sep 09, 2014 $55,000
Marketing and Communications Associate Kc Group Holdings, LLC New York, NY Sep 14, 2016 $50,000
Assistant Marketing Communications Associate Depuy Orthopaedics, Inc. Warsaw, IN Nov 01, 2010 $50,000
Assistant Marketing Communications Associate Depuy Orthopaedics, Inc. Warsaw, IN Nov 20, 2010 $50,000
Marketing and Communication Associate Health Resources In Action, Inc. Boston, MA Mar 17, 2010 $49,955
Marketing Communications Associate Baby Oliver New York, NY Jan 06, 2016 $46,060
Marketing and Communications Associate Dream The End LLC New York, NY Oct 01, 2012 $45,500
Marketing Communications Associate Gorapco LLC New York, NY Sep 01, 2013 $45,448
Marketing and Communication Associate ANC Business Management, LLC Ashburn, VA Sep 22, 2015 $45,000
Marketing and Communication Associate Crowdfunz Holding LLC Great Neck, NY Jul 20, 2016 $45,000
Marketing Communications Associate O Planning, LLC New York, NY Aug 30, 2015 $44,787
Marketing Communications Associate O Planning LLC New York, NY Aug 30, 2015 $44,787

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Top Skills for A Marketing Communications Associate

  1. Web Content
  2. Press Releases
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Composed and edited original web content reaching a subscriber database of more than 3.5 million members.
  • Maintained client/investor/analyst database and coordinated distribution of press releases and media kits.
  • Assisted the Community Giving and Relations supervisor with updating her Facebook and getting more community outreach.
  • Participated in weekly Twitter chats and pursued guest-blog opportunities to maximize brand awareness.
  • Photograph special events; manipulate photographs for use in publications and presentations.

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Top 10 Best States for Marketing Communications Associates

  1. Delaware
  2. Rhode Island
  3. New Jersey
  4. Massachusetts
  5. Washington
  6. Texas
  7. New York
  8. District of Columbia
  9. Minnesota
  10. Connecticut
  • (48 jobs)
  • (72 jobs)
  • (430 jobs)
  • (635 jobs)
  • (383 jobs)
  • (908 jobs)
  • (1,175 jobs)
  • (261 jobs)
  • (311 jobs)
  • (194 jobs)

Marketing Communications Associate Demographics

Gender

Female

64.1%

Male

24.5%

Unknown

11.5%
Ethnicity

White

61.6%

Hispanic or Latino

15.8%

Black or African American

11.4%

Asian

8.0%

Unknown

3.3%
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Foreign Languages Spoken

Spanish

40.0%

French

14.1%

Mandarin

8.2%

Chinese

7.1%

Japanese

4.7%

German

3.5%

Cantonese

3.5%

Portuguese

2.4%

Italian

2.4%

Russian

2.4%

Hawaiian

1.2%

Turkish

1.2%

Czech

1.2%

Greek

1.2%

Urdu

1.2%

Korean

1.2%

Hindi

1.2%

Polish

1.2%

Armenian

1.2%

Arabic

1.2%
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Marketing Communications Associate Education

Schools

New York University

7.3%

University of Phoenix

7.3%

George Washington University

6.0%

Syracuse University

5.3%

Pennsylvania State University

5.3%

University of Southern California

5.3%

DePaul University

5.3%

Boston University

5.3%

Northwestern University

4.6%

San Francisco State University

4.6%

University of Maryland - College Park

4.6%

Fordham University

4.6%

University of Pennsylvania

4.6%

Ohio State University

4.6%

Marquette University

4.6%

University of Kansas

4.6%

Georgetown University

4.0%

West Virginia University

4.0%

University of Texas at Austin

4.0%

Montclair State University

4.0%
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Majors

Communication

18.2%

Business

16.6%

Marketing

16.3%

Public Relations

9.4%

English

6.7%

Management

6.4%

Journalism

5.8%

Graphic Design

2.7%

Business Communications

2.1%

Psychology

2.0%

Political Science

1.8%

Writing

1.7%

History

1.7%

International Business

1.4%

International Relations

1.4%

Graphic Communications

1.3%

Agricultural Public Services

1.1%

Fine Arts

1.1%

Kinesiology

1.1%

Economics

1.1%
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Degrees

Bachelors

56.0%

Masters

29.4%

Other

7.9%

Associate

2.7%

Certificate

2.3%

Doctorate

0.8%

Diploma

0.6%

License

0.1%
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