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How to hire a marketing communications associate

Marketing communications associate hiring summary. Here are some key points about hiring marketing communications associates in the United States:

  • There are currently 312,565 marketing communications associates in the US, as well as 87,787 job openings.
  • Marketing communications associates are in the highest demand in New York, NY, with 9 current job openings.
  • The median cost to hire a marketing communications associate is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new marketing communications associate to become settled and show total productivity levels at work.

How to hire a marketing communications associate, step by step

To hire a marketing communications associate, you need to identify the specific skills and experience you want in a candidate, allocate a budget for the position, and advertise the job opening to attract potential candidates. To hire a marketing communications associate, you should follow these steps:

Here's a step-by-step marketing communications associate hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a marketing communications associate job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new marketing communications associate
  • Step 8: Go through the hiring process checklist

What does a marketing communications associate do?

A marketing communications associate is responsible for supporting the marketing department operations by disseminating important updates across the company, as well as assisting in developing effective marketing campaigns and digital media content for brand awareness. Marketing communications associates analyze current industry trends to identify new business opportunities that would generate more revenue resources and profitability. They also address customers' inquiries and concerns, determining public demands and consumer needs. A marketing communications associate launch marketing materials through different platforms while adhering to budget limitations and timeframe.

Learn more about the specifics of what a marketing communications associate does
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  1. Identify your hiring needs

    First, determine the employments status of the marketing communications associate you need to hire. Certain marketing communications associate roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A marketing communications associate's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing communications associates from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    Here's a comparison of marketing communications associate salaries for various roles:

    Type of Marketing Communications AssociateDescriptionHourly rate
    Marketing Communications AssociateMarket research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.$17-36
    Head Of MarketingThe head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more$44-97
    Marketing LeadA marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more$35-70
  2. Create an ideal candidate profile

    Common skills:
    • Project Management
    • Digital Marketing
    • Web Content
    • PowerPoint
    • Press Releases
    • Marketing Campaigns
    • Twitter
    • Facebook
    • Email Marketing
    • Marketing Collateral
    • Integrated Marketing
    • Graphic Design
    • External Communications
    • Linkedin
    Check all skills
    Responsibilities:
    • Manage social media tools such as Facebook, LinkedIn, and YouTube.
    • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
    • Maintain AQI's social media presence through various communications avenues including Facebook and LinkedIn.
    • Create platform to record/track warranty returns in CRM.
    • Used CRM techniques to research buyer behavior and multiple purchases.
    • Create and edit Microsoft PowerPoint presentations, case studies, blind reports and proposals.
    More marketing communications associate duties
  3. Make a budget

    Including a salary range in the marketing communications associate job description is a good way to get more applicants. A marketing communications associate salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

    For example, the average salary for a marketing communications associate in Kentucky may be lower than in Delaware, and an entry-level engineer typically earns less than a senior-level marketing communications associate. Additionally, a marketing communications associate with lots of experience in the field may command a higher salary as a result.

    Average marketing communications associate salary

    $52,773yearly

    $25.37 hourly rate

    Entry-level marketing communications associate salary
    $36,000 yearly salary
    Updated January 11, 2026

    Average marketing communications associate salary by state

    RankStateAvg. salaryHourly rate
    1California$62,080$30
    2New York$61,619$30
    3Maryland$61,357$30
    4North Carolina$60,065$29
    5Pennsylvania$58,416$28
    6Texas$57,345$28
    7Massachusetts$56,294$27
    8District of Columbia$55,547$27
    9Virginia$54,970$26
    10Michigan$50,703$24
    11Colorado$49,792$24
    12Ohio$49,374$24
    13Illinois$48,665$23
    14Minnesota$48,421$23
    15Georgia$48,380$23
    16Florida$40,468$19

    Average marketing communications associate salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Applied Materials$97,680$46.9618
    2MarketAxess$85,643$41.172
    3JPMorgan Chase & Co.$82,531$39.68144
    4Stryker$75,955$36.5235
    5L'Oréal$71,204$34.231
    6Accenture$69,998$33.65426
    7Raymond James Financial$67,982$32.6843
    8Chubb$67,231$32.3211
    9Church & Dwight Co.$66,387$31.92
    10BI WORLDWIDE$64,191$30.86
    11National Foundation for Cancer Research$60,471$29.07
    12Pacifica Christian High School$60,289$28.99
    13Infinity$58,047$27.912
    14Mount Sinai Health System$56,710$27.26
    15Erickson Senior Living$56,572$27.206
    16Pace Inc$56,255$27.051
    17Applied Informatics Inc.$56,207$27.02
    18CRE$55,834$26.84
    19DePuy Orthopaedics Inc$55,439$26.65
    20The Jewish Federation of Greater Washington$54,914$26.401
  4. Writing a marketing communications associate job description

    A job description for a marketing communications associate role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing communications associate job description:

    Marketing communications associate job description example

    The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.
    About Bedrock
    Bedrock is a full-service real estate firm specializing in innovative city-building strategies, reaching far beyond the boundaries of bricks and mortar. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to acquiring and developing more than 100 properties in Detroit and Cleveland, including landmark developments at the Hudson's Site, the Book Tower restoration, City Modern and the May Company Building. Bedrock's portfolio totals more than 22 million square feet of office, retail and residential space within new construction and adaptive reuse projects.

    For more information on Bedrock's projects, visit bedrockdetroit.com or engage with us on Facebook, Instagram, Twitter and LinkedIn.

    Job SummaryThe Senior Marketing and Communications Project Associate will organize, lead and support with the development and implementation of various Bedrock projects related to the company's vision and priorities. This team member will work with internal and external resources, as well as manage multiple projects on behalf of the team. They will collaboratively link marketing, creative, communications and events teams through their work. The Project Associate's duties are to organize, coordinate and lead aspects of projects to ensure that they are completed on time, within budget and meet high quality standards. Responsibilities
    Support the strategy, development and execution of projects and programs that fall under the Marketing and Communications teams Conduct research and analyze potential initiatives as identified by the leader Document meetings to ensure team projects are on target and completed in a timely manner Develop project tracking logs and executive status reports as needed for each project Create, revise, and edit written material Proactively initiate, develop and maintain effective working relationships with all internal and external stakeholders on projects Communicate and coordinate routinely with internal (and external, as relevant) stakeholders on project status and updates pertaining to issues related to project completion Utilize proactive management skills to avoid project delays Organize and effectively communicate with all resources involved in assigned projects; identifying challenges and threats and meeting them with proposed opportunities and implemented solutions Maintain a database of information and sources related to projects Itemize key learnings and opportunities for improvement and present these opportunities to team members Perform all work duties and activities in accordance with Bedrock's policies and procedures Other duties as assigned

    Qualifications
    Bachelor's degree in marketing, communications, or related field preferred Approximately 5-7 years of experience Project management skills, with proven ability to coordinate multiple projects to successful completion Experience in project coordination or management activities in a fast-paced environment Organizational skills and high attention to detail Excellent listening, communications, interpersonal and documentation skills Perform a wide variety of duties and responsibilities with accuracy and speed under time-sensitive deadlines Proficiency using Word, Excel, PowerPoint and other modes of technology Self-motivation and the ability to work with minimal instructions and supervision Demonstrated integrity, ingenuity and inventiveness in the performance of assigned tasks Respectful, good attitude and a desire to provide a meaningful contribution to the team daily

    Disclaimer
    This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

    We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

    The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.
  5. Post your job

    There are a few common ways to find marketing communications associates for your business:

    • Promoting internally or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to meet candidates with the right educational background.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.
    Post your job online:
    • Post your marketing communications associate job on Zippia to find and attract quality marketing communications associate candidates.
    • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
    • Post a job on free websites.
  6. Interview candidates

    Your first interview with marketing communications associate candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new marketing communications associate

    Once you've decided on a perfect marketing communications associate candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    To prepare for the new marketing communications associate first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
    Sign up to download full list

How much does it cost to hire a marketing communications associate?

There are different types of costs for hiring marketing communications associates. One-time cost per hire for the recruitment process. Ongoing costs include employee salary, training, onboarding, benefits, insurance, and equipment. It is essential to consider all of these costs when evaluating hiring a new marketing communications associate employee.

Marketing communications associates earn a median yearly salary is $52,773 a year in the US. However, if you're looking to find marketing communications associates for hire on a contract or per-project basis, hourly rates typically range between $17 and $36.

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