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Marketing communications associate skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Alexander Rose
Below we've compiled a list of the most critical marketing communications associate skills. We ranked the top skills for marketing communications associates based on the percentage of resumes they appeared on. For example, 6.9% of marketing communications associate resumes contained project management as a skill. Continue reading to find out what skills a marketing communications associate needs to be successful in the workplace.

15 marketing communications associate skills for your resume and career

1. Project Management

Here's how marketing communications associates use project management:
  • Project management and budget control.
  • Manage product approvals, licensor communications, and internal project management to ensure successful production.

2. Digital Marketing

Here's how marketing communications associates use digital marketing:
  • Execute digital marketing campaigns to reach international and online constituents.
  • Manage budget for Communications and Digital Marketing teams.

3. Web Content

Here's how marketing communications associates use web content:
  • Composed and edited original web content reaching a subscriber database of more than 3.5 million members.
  • Created energetic web content and copy for internal and external websites.

4. PowerPoint

Here's how marketing communications associates use powerpoint:
  • Assisted in creating PowerPoint presentations for internal and external office meetings.
  • Developed PowerPoint presentations for sales and maintaining Web-Site.

5. Press Releases

Here's how marketing communications associates use press releases:
  • Maintained client/investor/analyst database and coordinated distribution of press releases and media kits.
  • Developed press releases, FAQ's and internal messaging/positioning documents for the launch of Juniper's latest strategic partner, Dell.

6. Marketing Campaigns

Here's how marketing communications associates use marketing campaigns:
  • Developed merchandising and strategic marketing campaigns including event planning & online/in book advertising.
  • Launched product marketing campaigns using both traditional and nontraditional marketing strategies.

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7. Twitter

Here's how marketing communications associates use twitter:
  • Implemented marketing plan and social activities on LinkedIn, Twitter and Facebook to launch the college's multimedia facility.
  • Developed, launched, and managed campaigns on multiple social media platforms like LinkedIn, Twitter, and Facebook.

8. Facebook

Here's how marketing communications associates use facebook:
  • Assisted the Community Giving and Relations supervisor with updating her Facebook and getting more community outreach.
  • Maintained AQI's social media presence through various communications avenues including Facebook and LinkedIn.

9. Email Marketing

Here's how marketing communications associates use email marketing:
  • Created Marketing and Promotional Materials used in many distribution forms from email marketing clients to industry events.
  • Analyze reports and implement recommendations for change to increase effectiveness and remain current on email marketing best practices.

10. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how marketing communications associates use marketing collateral:
  • Developed Digital Advertising tracker to measure all forms of marketing collateral.
  • Created and wrote marketing collateral and company newsletters.

11. Integrated Marketing

Here's how marketing communications associates use integrated marketing:
  • Co-Developed Integrated Marketing Communication plan including branding, advertising, promotions and permission marketing.
  • Defined, developed, executed and managed marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.

12. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing communications associates use graphic design:
  • Hired and supervised training staff and contractors (training developer and coordinator, functional specialists, graphic designer and editor).
  • Created and wrote copy for various marketing pieces, working closely with graphic designers to develop visually effective marketing messages.

13. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how marketing communications associates use external communications:
  • Developed internal and external communications promoting company services targeting defense and intelligence communities.
  • Design and implement internal and external communications programs.

14. Linkedin

Here's how marketing communications associates use linkedin:
  • Monitor agency website and printing materials while also ensuring regulatory compliance on social media accounts such as LinkedIn and Facebook.
  • Developed project plan for implementation of lead generation software LinkedIn Sales Navigator working with multiple internal and external resources for implementation.

15. Photoshop

Here's how marketing communications associates use photoshop:
  • Used Adobe Software (Photoshop, Illustrator, InDesign, and Lightroom) Studio photography Production assistant and props builder
top-skills

What skills help Marketing Communications Associates find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing communications associate resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing communications associates need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing communications associates possess?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

It is important to have a diverse resume, so having experience working with or in the media is important. Additionally, having public relations abilities or experience can help land that person the job of their dreams.

What hard/technical skills are most important for marketing communications associates?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

Any experience working with the Adobe Suite can go leaps and bounds in landing someone a job as a Communication Specialist. However, knowing how to use a camera to take pictures and video and then edit the footage can set them apart from the rest of the pack.

What marketing communications associate skills would you recommend for someone trying to advance their career?

Annemarie FranczykAnnemarie Franczyk LinkedIn profile

Associate Professor, Buffalo State College

No one location is better than the rest. The wider the graduates cast their nets, the luckier they will be in landing a job.

What technical skills for a marketing communications associate stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
Do you want to know more?
Read more about what experts have to say about marketing communications associate

List of marketing communications associate skills to add to your resume

Marketing communications associate skills

The most important skills for a marketing communications associate resume and required skills for a marketing communications associate to have include:

  • Project Management
  • Digital Marketing
  • Web Content
  • PowerPoint
  • Press Releases
  • Marketing Campaigns
  • Twitter
  • Facebook
  • Email Marketing
  • Marketing Collateral
  • Integrated Marketing
  • Graphic Design
  • External Communications
  • Linkedin
  • Photoshop
  • CRM
  • Proofreading
  • HTML
  • Trade Shows
  • Content Marketing
  • Google Analytics
  • Instagram
  • Lead Generation
  • Adobe Creative Suite
  • SharePoint
  • Event Planning
  • Market Research
  • Content Creation
  • Fact Sheets
  • Communications Efforts
  • Communications Strategies
  • Media Management
  • Marketing Analytics
  • Flyers
  • Search Engine Optimization
  • Blog Posts
  • Brand Awareness
  • Intranet
  • Business Development
  • Content Development
  • Corporate Communications
  • Promotional Materials
  • Community Events
  • Brand Marketing
  • Pardot
  • ROI
  • Website Updates
  • Copywriting

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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