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Top Marketing Communications Associate Skills

Below we've compiled a list of the most important skills for a marketing communications associate. We ranked the top skills based on the percentage of marketing communications associate resumes they appeared on. For example, 8.1% of marketing communications associate resumes contained project management as a skill. Let's find out what skills a marketing communications associate actually needs in order to be successful in the workplace.

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The six most common skills found on Marketing Communications Associate resumes in 2020. Read below to see the full list.

1. Project Management

high Demand

Here's how Project Management is used in Marketing Communications Associate jobs:
  • Project management and budget control.
  • Manage product approvals, licensor communications, and internal project management to ensure successful production.
  • Automated the email project management system using JavaScript and Basecamp API.
  • Project management including budgeting, scope definition and proofing of in-store advertising contracts and signage requirement developed through internal creative departments.
  • Utilized advanced communication skills for proactive team-based interaction, fresh content development, project management, goal setting and administrative support.
  • Apply creativity and project management skills in the development, implementation and monitoring of advertising strategies within mandated company budget restrictions.

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2. Web Content

high Demand

Here's how Web Content is used in Marketing Communications Associate jobs:
  • Composed and edited original web content reaching a subscriber database of more than 3.5 million members.
  • Maintained the website by updating content and creating pages in multiple content management systems.
  • Created energetic web content and copy for internal and external websites.
  • Maintained web content for consumer and B2B websites.
  • Content Management - Edited food database of 40,000+ content pieces to keep information up-to-date and relevant.
  • Write web content and manage front end communications with leading Orchid retailer, G.G.D Trading
  • Project manage web content, design and web analytics for several Word Press websites.
  • Edited webpages using Ektron, a content management system.

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3. Powerpoint

high Demand

Powerpoint is an application developed by Microsoft which allows users to create slides of important information to present. It is used mainly for school presentations and businesses. It is commonly used and regarded as the "gold standard" in the field of presentation applications.

Here's how Powerpoint is used in Marketing Communications Associate jobs:
  • Assisted in creating PowerPoint presentations for internal and external office meetings.
  • Developed PowerPoint presentations for sales and maintaining Web-Site.
  • Created and edited Microsoft PowerPoint presentations, case studies, blinded reports and proposals.
  • Proofread, formatted, and edited PowerPoint presentations for high-impact sales meetings.
  • Develop presentations using PowerPoint and Prezi for sales to utilize during existing or prospective client calls.
  • Designed and updated flyers and other marketing collateral using Microsoft Publisher, PowerPoint and Adobe Photoshop.

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4. Press Releases

high Demand

Here's how Press Releases is used in Marketing Communications Associate jobs:
  • Maintained client/investor/analyst database and coordinated distribution of press releases and media kits.
  • Developed press releases, FAQ's and internal messaging/positioning documents for the launch of Juniper's latest strategic partner, Dell.
  • Created and updated collateral, presentations, brochures, product sheets, newsletters, signage, ads and press releases.
  • Drafted and copy-edited all press material including press releases, op-editorials, e-newsletters, and all digital content.
  • Worked with public relations agency on internal and college requests, such as press releases and special articles.
  • Generated business materials, including reports, letters, proposals, presentations, press releases and reviews.
  • Press releases were sent to local news stations like WHAG news and the Frederick News Post.
  • Prepared copy assignments, such as target letters, press releases, and on-hold message recordings.
  • Reviewed and proofread content of product brochures, internal selling materials, and press releases.
  • Publish and create graphic design concepts, press releases and projects for company and team.
  • Launched effective program of regular press releases and photos; establishing excellent media contacts.
  • Created 3 press releases and all electronic communication, including email newsletters and announcements.
  • Write media advisories, press releases, articles for publications, and scripts.
  • Worked with media sources and conducted press releases for upcoming prevention programs.
  • Copy editor for press releases and various marketing collateral for the department.
  • Draft press releases for fund closings, investment activity and new hires.
  • Manage outside PR agency and develop appropriate press releases and materials.
  • Designed and submitted press releases to various trade publications.
  • Produced event results, recap videos and press releases.
  • Coordinate the news/press releases and corporate announcements.

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5. Twitter

high Demand

Here's how Twitter is used in Marketing Communications Associate jobs:
  • Participated in weekly Twitter chats and pursued guest-blog opportunities to maximize brand awareness.
  • Implemented marketing plan and social activities on LinkedIn, Twitter and Facebook to launch the college's multimedia facility.
  • Developed, launched, and managed campaigns on multiple social media platforms like LinkedIn, Twitter, and Facebook.
  • Generated, tracked and managed social media strategies for both the national and Texas Energy Program Twitter accounts.
  • Complete overhaul of companies Social Media sites: Facebook, Twitter, LinkedIn and Blog.
  • Implemented and maintained an online presence with Twitter, Facebook, and e-mail program.
  • Created training materials for colleague social media use on Twitter and LinkedIn.
  • Maintained social media accounts including Twitter, Facebook and LinkedIn.
  • Increased Twitter followers by 25%.
  • Redesigned and maintained company's Facebook, LinkedIn, Twitter, and YouTube pages and created Google+ and Pinterest Pages.
  • Included Kitara Media in industry talks and trends on Twitter, LinkedIn and Facebook.
  • Coordinated social media sites including Facebook, Twitter, Instagram.
  • Established Taconic on Twitter and LinkedIn.
  • Pioneered the use of social media at Booz Allen through the launch and management of the Twitter handle @BoozAllenGreen.
  • Manage social media and email marketing campaigns using Twitter, Facebook, Informz, iMIS, and Constant Contact.
  • Manage social media sites (Twitter, Facebook, LinkedIn, Youtube, Instagam) for the university.
  • Moon Maintained Twitter account for Sports 1 Marketing Awarded Intern of the Month
  • design promotional materials -oversee social media accounts (Facebook, Twitter, Instagram) -write blog posts/produce content for web

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6. Facebook

high Demand

Here's how Facebook is used in Marketing Communications Associate jobs:
  • Assisted the Community Giving and Relations supervisor with updating her Facebook and getting more community outreach.
  • Maintained AQI's social media presence through various communications avenues including Facebook and LinkedIn.
  • Initiated the marketing campaign and launch of the Columbia's Facebook App.
  • Managed social media tools such as Facebook, LinkedIn, and YouTube.
  • Managed and monitored social media presence on Facebook and YouTube channels.
  • Tripled the amount of company Facebook likes from nearly 700 to over 2,000, organically.

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7. Content Marketing

high Demand

Here's how Content Marketing is used in Marketing Communications Associate jobs:
  • Created and managed content production of exhibition prospectuses.
  • Content marketing for donor events, donor engagement, and web/print development.
  • Spearheaded development of content marketing assets (i.e.
  • Developed a digital marketing strategy employing keyword research for website content production and competitive analysis of keywords to maximize effectiveness.
  • Managed social media campaigns, content marketing and production of all event/conference-related materials including programs/brochures, signage and marketing recaps.
  • Developed and deployed digital marketing strategies including reputation management, organic search, mobile marketing, and content marketing.

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8. Special Events

high Demand

Here's how Special Events is used in Marketing Communications Associate jobs:
  • Photograph special events; manipulate photographs for use in publications and presentations.
  • Created and implemented procedure to increase special events media coverage.
  • Planned special events and conducting community outreach projects.
  • Supported the Marketing Communications department, assisting with press conferences, special events and internal corporate events.
  • Handle all aspects of National Trade Shows and Special Events.
  • Assist with organization of special events and sponsorship activities.

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9. Graphic Design

high Demand

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how Graphic Design is used in Marketing Communications Associate jobs:
  • Coordinated internal and external marketing campaigns, including community events, retail merchandising, in-store sign collateral, and graphic design.
  • Hired and supervised training staff and contractors (training developer and coordinator, functional specialists, graphic designer and editor).
  • Created and wrote copy for various marketing pieces, working closely with graphic designers to develop visually effective marketing messages.
  • Oversee all promotional materials by coordinating requirements with graphic designer; inventorying stock; placing orders; verifying receipt.
  • Coordinated and worked in conjunction with third-party vendors - printers, graphic designers and PR firm
  • Contributed writing and graphic design assistance to create proposals, presentations and reports.
  • Provided graphic design service for the company and the marketing and communications department.
  • Source and direct vendors for graphic design and print needs.
  • Managed freelance support and provided in-house graphic design as needed.
  • Acted as sole in-house graphic designer and web developer.
  • Consulted on graphic design projects Website maintenance General office management

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10. Marketing Collateral

high Demand

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how Marketing Collateral is used in Marketing Communications Associate jobs:
  • Developed Digital Advertising tracker to measure all forms of marketing collateral.
  • Assisted Marketing Manager with layout of marketing collateral.
  • Created and wrote marketing collateral and company newsletters.
  • Developed and maintained central repository over 200 client-ready generic pieces including pitch books, tabloids, and branded marketing collateral.
  • Developed, designed, and executed marketing collateral and training for new product launches supporting field and inside sales.
  • Designed marketing collateral within brand guidelines that met the needs of both internal and external clients.
  • Decreased costs 10%-25% for marketing collateral production by negotiating with outside vendors.
  • Assisted with creative development of product brochure and other marketing collateral for events.
  • Produced marketing collateral for conferences, including copywriting and editing for direct mail and email marketing.
  • Develop marketing collateral from copywriting through production fulfillment.
  • Create marketing collateral for events including pop-up displays, fliers, brochures, digital advertisements, and large-scale banners.
  • Managed $1M marketing budgets and negotiated with brand consulting groups to develop new marketing collaterals.
  • Copy edit client facing marketing collateral, POVs, and website content.
  • Developed new marketing collaterals (brochures, datasheets, catalogs) including writing and graphics for partners and end users.

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11. External Communications

high Demand

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how External Communications is used in Marketing Communications Associate jobs:
  • Developed internal and external communications promoting company services targeting defense and intelligence communities.
  • Design and implement internal and external communications programs.
  • Support all media relations and external communications globally.
  • Coordinate and attend internal and external communication meetings.
  • Created and implemented brand standards for AQI for internal and external communications.
  • Developed and synchronized internal and external communications and campaigns across multiple channels to promote products and services aligned with strategic plans.

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12. Internal Communications

high Demand

Internal communications are communications that occur within a company or organization and are, normally, not meant for external visibility.

Here's how Internal Communications is used in Marketing Communications Associate jobs:
  • Edited external and internal communications platforms to support traffic and database management.
  • Develop and execute internal communications including a company newsletter Accomplishments:.
  • Directed and edited videos for external and internal communications.
  • Drafted internal communications strategies and messaging e.g.
  • Compiled, edited and produced the monthly e-newsletter, blog and all internal communications.
  • Developed the internal communications messaging platform for the CEO and Board of Directors.
  • Attend meetings to assess issues and improve internal communications.
  • Assisted in developing company-wide marketing materials needed for customer presentations, marketing communications, and internal communications.
  • Key member of Executive Internal Communications staff for JPMorgan s Treasury & Securities Services (TSS) business unit.
  • Write and produce flyers, posters and other internal communications as necessary.

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13. Linkedin

high Demand

Here's how Linkedin is used in Marketing Communications Associate jobs:
  • Monitor agency website and printing materials while also ensuring regulatory compliance on social media accounts such as LinkedIn and Facebook.
  • Developed project plan for implementation of lead generation software LinkedIn Sales Navigator working with multiple internal and external resources for implementation.
  • Created implementation plan and managed initial activities for social media integration via Facebook and LinkedIn.
  • Initiated and managed social media sites including Business Fraternity Facebook and LinkedIn Ritual Director Chair
  • Direct Search Engine Marketing efforts including leading a pay-per-click LinkedIn advertisement initiative.
  • Reinstated and updated internal company blog and enhanced and maintained LinkedIn profile.

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14. Analytics

high Demand

Here's how Analytics is used in Marketing Communications Associate jobs:
  • Monitored and reported on website analytics to improve site performance.
  • Formulated coverage and media hits reports utilizing Google Analytics.
  • Provided analytics for organizational restructuring and mergers.
  • Liaised with marketing analytics team to increase response rates and track results by creating segmented customer lists based on select criteria.
  • Executed Internet marketing strategy by monitoring search analytics, website traffic, online ads, and social media engagement.
  • Applied marketing analytics, directed SEO and PPC partners using multivariate testing to increase traffic and conversion rates.
  • Write and schedule client email promotions and social media campaigns, including tracking of analytics.
  • Monitored and reported analytics in order to measure the effectiveness of SEO campaigns.
  • Worked with Google Analytics to measure advertising ROI and track website traffic.
  • Created instruction sheet and trained staff in Google Analytics methods.
  • Experience in Google Analytics and AdWords.
  • Cross trained in marketing material production Maintained databases of analytics and firm data
  • Tracked all media analytics and prepared presentations on the impact and outcomes to executive management and the Board of Trustees.
  • Tracked social media and online user analytics and response rates which provides analytical reports for marketing efforts.

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15. Html

average Demand

HTML or HyperText Markup Language can be defined as the standard language for developing web pages. It is a formatting system that describes the layout of the web pages. Over the years, HTML has undergone many changes but HTML is the foundational language for every web page.

Here's how Html is used in Marketing Communications Associate jobs:
  • Maintained corporate website by gaining proficiency in HTML, solving client connectivity issues.
  • Created and maintained Isis' website, utilizing knowledge of HTML.
  • Created HTML emails for events and client announcements.
  • Worked with outsourced web company to implement website updates and create new html and web pages.
  • Developed onsite body content, HTML meta-descriptions and page titles in support of SEO strategies.
  • Managed content management for client websites, including copywriting and HTML coding.
  • Managed, maintained and redeveloped the website and worked with html.

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16. CRM

average Demand

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how CRM is used in Marketing Communications Associate jobs:
  • Created platform to record/track warranty returns in CRM.
  • Developed processes and policies to improve CRM database.
  • Lead CRM process for business development department via Salesforce.com.
  • Use Salesforce CRM software to route new product inquiries from company website and manage existing client data.
  • Maintained Customer Relationship Management (CRM) database for prospect identification, client marketing mailings, and conference invitations.
  • Maintained marketing budget and determined ROI of advertising by implementing customer relationship management (CRM) data tracking.

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Online Courses For Marketing Communications Associates

One of the best ways to acquire the skills needed to be a marketing communications associate is to take an online course. We've identified some online courses from Udemy and Coursera that will help you advance in your career. Since marketing communications associates benefit from having skills like project management, web content, and powerpoint, we found courses that will help you improve these skills.

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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
coursera

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'...

Content Marketing Masterclass: Create Content That Sells
udemy
4.5
(2,880)

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

Social Media Marketing - Content Marketing Masterclass 2021
udemy
4.4
(4,151)

Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...

Public Relations: Media Crisis Communications
udemy
4.4
(675)

Public Relations: You can shape and control your media messages at the worst possible times...

Facebook Marketing: Reveal The Power of Promoted Posts
udemy
4.3
(546)

Learn how to use promoted posts to get more exposure on Facebook even if you have only a few bucks to spend...

Twitter Marketing: 1000% Engagement & More Twitter Followers
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4.2
(374)

Twitter marketing for business, get more customers, retweets & how to get more Twitter followers & Twitter ads for 2021...

Press Coverage, Publicity & Public Relations For Branding
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4.5
(330)

Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP...

Content is King: Writing Killer Content for Web & Marketing
udemy
4.3
(1,136)

Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas for Marketing...

Facebook Ads & Facebook Marketing MASTERY 2021 Coursenvy
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4.4
(27,388)

Facebook Marketing from beginner to advanced! Join 100,000+ students who MASTERED Facebook and are Facebook Ads experts!...

Digital Marketing Agency Social Media Marketing Business
udemy
4.6
(1,638)

Build a Digital Marketing Agency with Social Media Marketing (SMMA), Facebook Ads, Instagram Marketing, WordPress, SEO...

The Complete Twitter Marketing Bootcamp
udemy
4.2
(318)

Create a system to consistently generate relevant followers and business leads from Twitter marketing...

Facebook Social Media Marketing Capstone
coursera

In this capstone course, you will practice creating a presentation on the marketing campaign you've been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfull...

Digital Marketing Masterclass: Get Your First 1,000 Customers
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4.5
(2,308)

How to acquire your first 1,000 customers using Social media, Content & Video Marketing, PR, SEO, SEM, FB, InstaG & more...

Certified Facebook Marketing 2021 (Complete Masterclass)
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4.6
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Proven Facebook Marketing Growth Funnels, ChatBot Strategies, Facebook Ads and Facebook Business Sales Mastery...

Successful Events: Event Planning, Marketing & Management
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4.3
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Create a single successful event or event-series with effective event promotion, planning, management and monetization...

Facebook Marketing 2021: 1000% Facebook Engagement & Sales
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4.5
(545)

Go viral, get more FB sharing! Facebook marketing & advertising strategies with business groups, pages, FB Live, Pixel...

The Complete Facebook Marketing Masterclass
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4.4
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Dominate Facebook & Instagram, Take Your Business to the Next Level. Start Using the Complete Facebook Marketing Today!...

50 Digital Marketing Hacks Social Media Marketing Growth
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Digital Marketing Hacks for Facebook Marketing, Youtube Marketing, Instagram Marketing, Pinterest, LinkedIn. SEO & Sales...

How To Create High-Quality Blog Content That Gets Shared
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3.8
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Step-By-Step Guide To Create Blog Content That Gets Shared On Social Media...

20 Most Common Skill For A Marketing Communications Associate

Project Management8.1%
Web Content7.5%
Powerpoint6.3%
Press Releases6.3%
Twitter5.4%
Facebook4.4%
Content Marketing4.3%
Special Events3.5%

Typical Skill-Sets Required For A Marketing Communications Associate

RankascdescSkillascdescPercentage of ResumesPercentageascdesc
1
1
Project Management
Project Management
8.1%
8.1%
2
2
Web Content
Web Content
7.5%
7.5%
3
3
Powerpoint
Powerpoint
6.3%
6.3%
4
4
Press Releases
Press Releases
6.3%
6.3%
5
5
Twitter
Twitter
5.4%
5.4%
6
6
Facebook
Facebook
4.4%
4.4%
7
7
Content Marketing
Content Marketing
4.3%
4.3%
8
8
Special Events
Special Events
3.5%
3.5%
9
9
Graphic Design
Graphic Design
3.4%
3.4%
10
10
Marketing Collateral
Marketing Collateral
3.3%
3.3%
11
11
External Communications
External Communications
2.7%
2.7%
12
12
Internal Communications
Internal Communications
2.5%
2.5%
13
13
Linkedin
Linkedin
2.4%
2.4%
14
14
Analytics
Analytics
2.3%
2.3%
15
15
Html
Html
2.3%
2.3%
16
16
CRM
CRM
2.3%
2.3%
17
17
Photoshop
Photoshop
2.3%
2.3%
18
18
Market Research
Market Research
2%
2%
19
19
Trade Shows
Trade Shows
2%
2%
20
20
Instagram
Instagram
2%
2%
21
21
Adobe Creative Suite
Adobe Creative Suite
1.8%
1.8%
22
22
Sharepoint
Sharepoint
1.6%
1.6%
23
23
Fact Sheets
Fact Sheets
1.6%
1.6%
24
24
Communications Efforts
Communications Efforts
1.5%
1.5%
25
25
Communications Strategies
Communications Strategies
1.4%
1.4%
26
26
Blog Posts
Blog Posts
1.3%
1.3%
27
27
Paid Search
Paid Search
1.2%
1.2%
28
28
Promotional Materials
Promotional Materials
1.1%
1.1%
29
29
Business Development
Business Development
1.1%
1.1%
30
30
Intranet
Intranet
1%
1%
31
31
Business Units
Business Units
1%
1%
32
32
Corporate Communications
Corporate Communications
1%
1%
33
33
Content Development
Content Development
0.9%
0.9%
34
34
Community Events
Community Events
0.9%
0.9%
35
35
Pardot
Pardot
0.8%
0.8%
36
36
ROI
ROI
0.8%
0.8%
37
37
Email Campaigns
Email Campaigns
0.7%
0.7%
38
38
Website Updates
Website Updates
0.7%
0.7%
39
39
Youtube
Youtube
0.7%
0.7%
40
40
Communication Plans
Communication Plans
0.6%
0.6%
41
41
Print Materials
Print Materials
0.6%
0.6%
42
42
Web Services
Web Services
0.5%
0.5%
43
43
Internal Newsletter
Internal Newsletter
0.4%
0.4%
44
44
Company Website
Company Website
0.4%
0.4%
45
45
Annual Reports
Annual Reports
0.4%
0.4%
46
46
Creative Concepts
Creative Concepts
0.3%
0.3%
47
47
Corporate Events
Corporate Events
0.3%
0.3%
48
48
Sales Materials
Sales Materials
0.3%
0.3%

38,714 Marketing Communications Associate Jobs

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