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What is a marketing communications coordinator and how to become one
Marketing communications coordinators are responsible for maximizing the visibility of the company they work for. They meet with clients, or marketing managers, on a regular basis to discuss the image or concept they wish to exemplify and oversee the creation of communication materials across various platforms.
As a marketing communications coordinator, you're responsible for delegating tasks among the members of a communications team, creating timelines for projects, and monitoring progress. Creating marketing campaigns involves finding the right format for the messages and proper channels to spread the word. Planning communications strategies, creating content for online and printed media, supporting executive staff, and performing administrative tasks will all be on your plate.
Most marketing communications coordinators have a bachelor's degree in communications or a related study. The field is to grow 20% over the next few years, creating an estimated 139,200 jobs in the United States.
What general advice would you give to a marketing communications coordinator?
Molly Yanity Ph.D.
Associate Professor of Journalism Chair of Journalism, Quinnipiac University
Avg. Salary $49,151
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 9.91%
Black or African American 5.18%
Hispanic or Latino 12.37%
Unknown 5.00%
White 67.40%
Genderfemale 75.37%
male 24.63%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Marketing communications coordinator career paths
Key steps to become a marketing communications coordinator
Explore marketing communications coordinator education requirements
Start to develop specific marketing communications coordinator skills
Skills Percentages Press Releases 7.39% Project Management 5.06% Graphic Design 5.04% Proofreading 4.74% PowerPoint 3.97% Complete relevant marketing communications coordinator training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing communications coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing communications coordinator based on U.S. Bureau of Labor Statistics data and data from real marketing communications coordinator resumes.Research marketing communications coordinator duties and responsibilities
- Manage the company's video library, training library and YouTube channel.
- Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
- Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
- Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
Prepare your marketing communications coordinator resume
When your background is strong enough, you can start writing your marketing communications coordinator resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing communications coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing communications coordinator resume templates
Build a professional marketing communications coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing communications coordinator resume.
Apply for marketing communications coordinator jobs
Now it's time to start searching for a marketing communications coordinator job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing communications coordinator job
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Average marketing communications coordinator salary
The average marketing communications coordinator salary in the United States is $49,151 per year or $24 per hour. Marketing communications coordinator salaries range between $36,000 and $67,000 per year.
What am I worth?
How do marketing communications coordinators rate their job?
Marketing communications coordinator reviews
It can be mildly rewarding to edit a website on the backend and immediately see the changes on the front end. Black Friday can be fun when you push sales and get to see people on the website shopping your product. Also there is potential to work hybrid or fully remote depending on the company and its demands.
It's incredibly tedious and very boring work. It doesn't pay very much when you're starting out. It's an easy job, but if you care about your career and want to do something you are passionate about that actually makes a difference, this is likely not it. And if you want to be able to afford living in general, good luck as this job pays about as much as a teacher makes (give or take depending on the company, position, etc.). I am bored and leaving this career path as soon as I can.
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Updated January 8, 2025
